Example of Press Release impact:

This is an example of a recent Press Release for one of our PR clients Aneesha Madhok. As seen, it has been placed on different websites with photographs.


























Delhi girl Aneesha Madhok cast as main lead in Hollywood film Bully High

Actress and comedian Aneesha Madhok, known for the play Aliza-Free, will soon be making her Hollywood debut in Bill McAdams, Jr.’s coming-of-age feature film Bully High as the main lead. The story revolves around a Muslim girl who gets bullied in an American high school, but learns to stand up for herself and defeat violence with love.

Born in Kenya, Aneesha has lived in New Delhi. “I felt, I could express myself better on stage than in ordinary life,” she quips. No wonder she took to dancing at the age of three and began winning school plays and dance competitions.

At seventeen, Aneesha’s grittiness compelled her to secretly write her play Aliza-Free, while her parents thought she was doing her summer holiday homework. She managed to stage the play in Delhi with a cast of 16 actors. Being a sensitized dance drama, aimed to create awareness about the lives of visually impaired people, Aliza-Free received critical acclaim. And this made Aneesha more determined about her career path.

Moving to Los Angeles to pursue her education in theatre and screenwriting at University of Southern California (USC), Aneesha became the president of the USC stand-up comedy club. She began doing stand-up comedy shows all around LA. On her summer vacation to India, the spunky gal became a finalist on Queens of Comedy 2017.

While studying at USC, Aneesha wrote and starred in a short film The Dancer Girl, which was inspired by her life. It won best drama short at Calcutta International Film Festival, Universe Multicultural Film Festival, best student short at Los Angeles Independent Filmmakers Showcase, and was the official selection at Feminist Media Film Festival.

Graduating from USC, she played the lead in Christopher Vened’s play Infidel, where was spotted by director Bill McAdams, Jr. (of Gallows Road fame) and cast as the main lead in Bully High.

“Aneesha dives into her role with crafty finesse, falling deep into the heart and soul of her character, Maryam. She makes me laugh and she makes me cry… her passion for acting truly shines. I can’t wait to release her to the world,” notes McAdams, Jr. That makes it even more interesting to wait and watch if Aneesha can hit a high note with Bully High.

Alex Reece to play a British spy in Sarabha – Cry for Freedom

Alex Reece, who played the main villain in the Diljit Dosanjh-starrer Sajjan Singh Rangroot, will play the bura gora once again in Indian born British director Kavi Raz’s historical drama Sarabha – Cry for Freedom.

Being made in Hindi, Punjabi and English, the movie will be based on the life of an important but yet unknown personality Kartar Singh Sarabha from the history of Punjab. Starring Japtej Singh and Mukul Dev in lead roles, the movie will depict the emerging of the Ghadar movement in America and its relation to the beginning of independence movement in India.

Alex, who will be seen playing a Hindi speaking British Intelligence officer named Hopkinson, says it’s early to divulge more about his character. But this is not the first time Alex has a spy connection to his role. The British actor who has worked in Hollywood flicks, is also known for his appearance in a mega-budget James Bond commercial starring Daniel Craig.

“We just had a very exciting schedule in Canada and I’m super excited to be part of Sarabha,” says Alex. He is learning Hindi from some time now. “There is so much culture and history embedded in the language, that if an actor wants to be able to contribute and integrate his performance into Indian cinema, I think learning the language is a necessity.”

“Learning Hindi not only helps me communicate, but emote with a better understanding,” he adds. Must say, this is one foreign actor who seems to love India so much that he is prepared to take uncalculated risks and even learn a new language. Impressive indeed.

Dakshata Patel shines for her sincerity in Tennis Buddies

With sparkling eyes, a radiant smile and being a champion in tennis, 19-year-old Dakshata Patel recently made a sincere debut in the film Tennis Buddies. Receiving praise from many, Dakshata now wishes to turn a new page in her career.

“It’s been quite a roller coaster ride for me. And I am so grateful to my parents, the makers and so many who supported me during the making of the film. The encouragement and appreciation I have received throughout and continue to receive, fills my heart,” says the young sportstar-cum-actress.

The level- headed an grounded newbie got started at tennis at the iconic Rama Rao’s academy Practennis at Andheri and then honed her skills to perfection under the eagle eyes of Praja and Srinivas Kola at Leo Tennis Academy.

Among the top five players of Mumbai, Dakshata ranked 30th in women’s tennis category in India. She was the lead player of the Mumbai University team which won the Inter University trophy, and was instrumental in winning the team a trophy for Maharashtra during this year’s Inter State Women’s Tournament.

Ask her what the future holds for her and Dakshata is quick to say that “I have got so much in life at such an early age that my confidence has shot up. Now I want to look at things which take me to a higher ground and help me grow from where I’ve reached.” Here’s wishing this upcoming and dynamic girl all the best.

John Abraham’s RAW and Vivek Anand Oberoi’s Modi looks breaking the internet

As John Abraham-starrer RAW and Vivek Anand Oberoi-starrer PM Narendra Modi near release, both the films have come out with videos about how National Award-winning makeup and prosthetic designer Preetisheel Singh transformed their looks for the films. Both the movies which rely heavily on get-ups and prosthetics, have been a revelation for fans who have been lapping up every bit.

Last week, a behind-the-scenes video of the Modi biopic was released on YouTube. It began with Vivek sharing that prosthetics required almost five-six hours to be applied on his face and could be used only for the same duration while shooting.

In the video Vivek remarks, “We managed to stretch our shoots from six hours to twelve hours, and from twelve to sometimes even eighteen hours, and the make-up and prosthetics held up. Prosthetics are internationally famous, par ussmein humne apna desi tadka laga hi diya.”

Director Omung Kumar and producer Sandip Ssingh reveal that at one point during the look test, they thought of dropping the idea as they felt, the looks didn’t match so well. Which is when Preetisheel tried a new technique that totally worked out.

And just as Vivek’s looks for PM Narendra Modi were breaking the internet, comes in John Abraham’s designer looks in Robbie Grewal’s spy thriller Romeo Akbar Walter (RAW). John has released a video centered around one of his most difficult looks, where he takes on the avatar of a bearded old man.

The film has John taking up several get-ups to do a secret service officer’s job on alien soil, and he will be seen masquerading as a Pakistani local in several scenes in the film. A tribute to spies, RAW is set in 1971, when India and Pakistan were on the verge of a war.

Meanwhile, Preetisheel is also elated for the glowing feedback she has been receiving for the Qasim Khallow film Gone Kesh released last week. A light-hearted take on alopecia, Gone Kesh has the heroine Shweta Tripathi braving out her fear and conquering societal norms of beauty.

It can be noted here that Preetisheel gathered accolades last year with her work for Sanjay Leela Bhansali’s Padmaavat, Umesh Shukla’s 102 Not Out, Anubhav Sinha’s Mulk and Sriram Raghavan’s Andhadhun. She began this year by curating the look for Nawazuddin Siddiqui as Shiv Sena supremo Balasaheb Thackeray in the movie Thackeray directed by Abhijit Panse and presented by Sanjay Raut.

Real tennis star Dakshata Patel to debut in Bollywood reel life with Tennis Buddies

Dakshata Patel hopes to shine with Bollywood’s first tennis film Tennis Buddies

In recent times, Bollywood has seen some very interesting movies on sports. Starting with the Shah Rukh Khan-starrer Chak De India on hockey, we witnessed Salman Khan and Aamir Khan in Sultan and Dangal focusing on professional wrestling. Akshay Kumar came up with Gold on football, and R.Madhavan with Saala Khadoos on boxing.

We even had biographical films like the Farhan Akhtar-starrer Bhaag Milkha Bhaag on champion runner Milkha Singh, Priyanka Chopra-starrer Mary Kom on boxing, and the Emran Hashmi-starrer Azhar and Sushant Singh Rajput-starrer M.S. Dhoni: The Untold Story on the lives of the great cricket stars.

This week the film industry gears up for another film on sport, but with a difference. Highlighting tennis for the first time in Bollywood, the upcoming release Tennis Buddies, will actually have a real tennis star Dakshata Patel playing the lead. What’s more! The girl is making her Bollywood debut at the young age of 19 along with powerhouse performers Divya Dutta and Ranvir Shorey in pivotal roles.

No wonder that during the promo launch of the film sometime ago, tennis legend Leander Paes turned up in support of Dakshata’s endeavor. “Tennis Buddies has been a big challenge not only because I am young or a tennis player in real life,” quips Dakshata.

“It’s been a revealing journey for me to bring sport and entertainment together,” adds the introspective newcomer. The trailer of the film has her bringing freshness and innocence with versatility in her expressions. She well understands that only sport wouldn’t attract the viewers.

“The film has a lot of human interest angles to make it an entertainer. But most importantly, it showcases a beautiful father-daughter relationship, which all parents and kin would identify with,” she remarks.

Dakshata hopes the audiences would accept Tennis Buddies as it hits the theatres this week. And who knows! If this works, it can even be the start for a fledging career as an actress for her. For now, she has her fingers crossed. Presented by CFSI and Kandell Media, Tennis Buddies is directed by Suhail Tatari with story and screenplay by Anoop Wadhwa.

John Abraham’s designer get-ups for RAW stun viewers

From quite some time, there has been a lot of speculation about how John Abraham would carry the various get-ups he prepared to don in Robbie Grewal’s Romeo Akbar Walter (RAW). Finally, the cat is out of the bag. John’s varied avatars seem to compliment his role of an undercover spy in the movie to the T.

In the trailer, we see that John lies to his mother about being posted to another city in relation to a bank job. But in reality, he is being sent to Pakistan, on an undercover mission, to gather tactical information about the enemy side. It is now that his identity as an Indian agent will be put to test and John has to tread cautiously, while saving himself and his country from being exposed.

The film required John taking up several get-ups to do an officer’s job on alien soil, and he is seen masquerading as a Pakistani local effectively in several scenes during the two-and-a-half minute trailer.

Makeup and prosthetic designer Preetisheel Singh who worked on all the looks, is thrilled with the response to the trailer. “For a prosthetic designer, a film like this where one gets to curate so many looks, is a dream. And the response to the trailer is mind-boggling. The faith John put in my work has gone a long way in getting these results,” she says.

Romeo Akbar Walter (RAW) featuring John Abraham, Sikander Kher, Mouni Roy and Jackie Shroff in pivotal roles, is inspired by real incidents. A tribute to spies, it is set in 1971, when India and Pakistan were on the verge of a war.

Ace photographer Vickky Idnaani receives Power Brands Award

Ace photographer Vickky Idnaani recently received ‘The Photographer Of The Year Award’ at Power Brands: Bollywood Film Journalist’s Awards 2019.

The photographer’s category was recently included in the awards and the winner was selected by the jury comprising of leading members of the media. “A journalist is the one who leaves no turn unstoned,” joked Vickky, as he dedicated the award to all his friends from the media.

Others who won the Bollywood Film Journalist’s Awards included names such as Sushmita Sen, Farah Khan, Malaika Arora, Sanjay Khan and films like Badhaai Ho, Andhadhun, Padmaavat and Tumbbad. The Lifetime Achievement Award went to veteran actor Manoj Kumar.

It can be noted here that Vickky began his career, shooting covers for Femina magazine with Aishwarya Rai and Katrina Kaif. Among other achievements, he is also known for his recent book covers of Rishi Kapoor and Hema Malini. His film work includes publicity stills for directors like Sanjay Leela Bhansali, Hansal Mehta and Omung Kumar.

Vickky has shot many other top names from Bollywood, including Abhishek Bachchan, Arbaaz Khan, Ayushman Khuranna, Ekta Kapoor, Govinda, Hrithik Roshan, Huma Qureshi, John Abraham, Juhi Chawla, Kaajal Agarwal, Mithun Chakraborty, Nargis Fakhri, Naseeruddin Shah, Nawazuddin Suddiqui, Rana Daggubati, Shraddha Kapoor, Sonu Sood, Sridevi, Sunny Leone, Sushmita Sen, Tabu, Tamannaah Bhatia, Urvashi Rautela, Vidya Balan and Yami Gautam.

Preetisheel Singh glad about makeup and prosthetics finally getting recognition

National Award-winning makeup and prosthetic designer Preetisheel Singh recently received an award for ‘Best Make Up and Hair’ for Padmaavat in the winner’s category of Power Brands: Bollywood Film Journalist’s Awards 2019. It can be noted that this is the second consecutive year she has bagged a Power Brand award.

“I am glad to see that my profession is beginning to finally getting appreciation at various awards. But some mainstream brands such as Screen Awards, Zee Awards, Stardust, Filmfare and IIFA are yet to give makeup and prosthetic industry the kind of appreciation and encouragement it deserves,” says Preetisheel. “Hundreds of makeup and prosthetic professionals give that glitter and shine to most films, but its only in recent times they are getting recognition,” she adds.

Preetisheel’s words matter much, as she is not only the foremost in makeup and prosthetic in the Indian film industry, but is also one of the rare names from Bollywood, who received a National Award for her work; that too for the very first movie, Sartaj Singh Pannu’s Nanak Shah Fakir.

Last year, she not only mesmerized the audiences as she went on to curate the look of Alauddin Khilji for Ranveer Singh in Sanjay Leela Bhansali’s Padmaavat, but also received rave reviews for her work in Umesh Shukla’s 102 Not Out, Anubhav Sinha’s Mulk and Sriram Raghavan’s Andhadhun.

She made a roaring start this year by curating the look for Nawazuddin Siddiqui as Shiv Sena supremo Balasaheb Thackeray in the movie Thackeray directed by Abhijit Panse and presented by Sanjay Raut. “Preetisheel was a valuable asset for my film,”  remarks director Abhijit. “Nawaz delivered exceptionally well as Balasaheb, but for him to look like Balasaheb, Preetisheel’s contribution was immense.”

The director continues the praise, saying, “Her (Preetisheel’s) seemingly effortless but perfect work to make Nawaz look like Balasaheb has definitely contributed to the success of the film. Not only Balasaheb, but the looks of Indira Gandhi, Manohar Joshi, Morarji Desai and Dattaji Salvi were so apt, they helped transport the thoughts of audience to that era.”

Randhir Kapoor presents memento to Chaitanya Padukone for book R.D.Burmania

Illustrious actor-filmmaker Randhir Kapoor (also the grandpa of cherubic baby megastar Taimur) shared a warm bonding with legendary composer-singer R.D.Burman (famously known as Panchamda).

Mention RDB’s name and the senior RK’s eyes light up with admiration. The other day, in his office cabin, within the iconic R.K.Studios, Randhir presented a mini-bust memento of Pancham to eminent senior film journalist and author Chaitanya Padukone, in appreciation of his popular memoirs book R.D.Burmania.

Incidentally, the affable Randhir has given an exclusive, sentimental tribute to Panchamda in the book, where he reveals the reason he agreed to accept the posthumous Filmfare Award trophy in 1995 for late R.D.Burman for the landmark movie 1942-A Love Story.

“Not only did the experimental genius compose evergreen chartbuster songs for my films, RDB even cooked fabulous food which I would fondly relish during the late nights we spent together. Honestly, his innovative music was instrumental in boosting my acting career to a great extent, whether it was for Jawani Diwani or for Rampur Ka Lakshman, or my own directorial movie Dharam Karam,” recalls Randhir.

And not to forget — RDB also sang the foot-tapping playback number “Kal Kya Hoga Kisko Pata, Abhi Zindagi Ka Le Lo Mazaa” for Randhir’s film Kasme Vaade. It can also be noted here that R.D.Burman’s 80th birth anniversary is being observed this year.

Fenil Seta’s short film Bawraa to be screened at Kala Ghoda Arts Festival

Director Fenil Seta’s short film Bawraa, which has been making waves since some time, will be screened at Mumbai’s popular Kala Ghoda Arts Festival 2019, as the festival opens the gates to its twentieth 20th edition this week. It is a prestigious moment for the new-age upcoming filmmaker, as the film is among the only twenty, selected out of hundreds for the screening.

Apart from having written and directed the film, Fenil, who has also co-produced Bawraa says, “The Kala Ghoda Arts Festival is attended by thousands and it’s one of the major attractions of Mumbai city, where I’m born and brought up. I have been visiting the festival since more than a decade. Hence, to see my film being screened here, is a great feeling.”

The 28-minute film revolves around the story of a Mumbai-based lonely boy searching for love. One day, he gets a Facebook friend request by a mysterious girl from Pune and both get talking. The story takes some dramatic turns from there and moves towards a climax full of surprises.

Fenil has managed to get an interesting set of actors to play the characters. The lead is played by Shreyas Porus Pardiwalla, who has appeared in popular Hindi films such as Yaariyan and Sanam Re, and also directed plays like Giant and Strangers In The Night. Harsha Chopda, who was seen in the web series I Love Us and the famous crime serial Savdhaan India, plays his love interest.

It can be noted here that Bawraa has earlier been screened at LIFFT India Filmotsav and Mrunaltai Short Film Festival. Moreover, at the 1st International Short Film Festival, Dombivli, the film also won an award in the Best Supporting Actor Award category.

The film is co-produced by The Collective Mediaworks (Mihir Karkarey and Saptesh Chaubal), cinematographed by Devang Gole, edited by Pranjal Rajadhyaksha and Hitesh Savant, having a background score is by Rugved Deshpande. Apart from Shreyas Porus Pardiwalla and Harsha Chopda, it stars Aishwarya Tapase, Pravin Gang, Reshma Merchant, Kishan Chouhan, Harsha Gupte, Punit Rajveer, Mable Mathew and Padmanabh S in key roles.

Preetisheel Singh begins her 2019 innings with a bang!

January 2018 saw the National-Award winning makeup and prosthetic designer Preetisheel Singh curate the look for Ranveer Singh as Alauddin Khilji in Padmaavat. In January 2019, she came up with the look of Nawazuddin Siddiqui as Shiv Sena supremo Balasaheb Thackeray in the movie Thackeray directed by Abhijit Panse and presented by Sanjay Raut.

In fact, last year she had four successes in movies such as Sanjay Leela Bhansali’s Padmaavat, Umesh Shukla’s 102 Not Out, Anubhav Sinha’s Mulk and Sriram Raghavan’s Andhadhun. Now she has a tough trail to follow. Will she be able to maintain the success streak this year? By the looks of it, the feat seems possible.

The lady is soon going to be talked about all over again for various looks she has designed for Ali Abbas Zafar’s film Bharat, John Abraham in Robbie Grewal’s RAW (Romeo Akbar Walter), Vivek Anand Oberoi in Omung Kumar’s film PM Narendra Modi, all the old and young looks in Nitish Tiwari’s Chhichhore, and for Southern actor Ataharvaa Murali in the Tamil film Boomerang.

And as if that isn’t enough, her work will be showcased in many more flicks such as Kangana Ranaut-starrer Panga directed by Ashwiny Iyer Tiwari, Nawazuddin Siddiqui-Radhika Apte-starrer Raat Akeli Hai directed by Honey Trehan, and Om directed by Sartaj Singh Pannu (earlier, Preetisheel bagged the National Award for her first film Nanak Shah Fakir helmed by Sartaj).

And then there is the multi-starrer Housefull 4 having Akshay Kumar, Kriti Sanon, Riteish Deshmukh, Kriti Kharbanda, Bobby Deol, Pooja Hegde and Rana Daggubati as the new laugh-riot team in this Sajid Nadiadwala production, directed by Farhad Samji.

The list doesn’t end here either. After working with Bhansali Productions for Bajirao Mastani and Padmaavat, Preetisheel has just been signed for the makeup and prosthetics for two more of their projects. Attagirl.