Bigg Boss aspirants should use PR strategies for limelight, feels Bollywood PR guru Dale Bhagwagar

As appeared on QNA India

Article link: https://www.qnaindia.com/bigg-boss-aspirants-should-use-pr-strategies-for-limelight-feels-bollywood-pr-guru-dale-bhagwagar/

Bigg Boss aspirants should use PR strategies for limelight, feels Bollywood PR guru Dale Bhagwagar

Bollywood’s only PR  guru Dale Bhagwagar is also the only specialist on Bigg Boss. Having handled the PR for a full 20 contestants while they have been on the controversial show, Dale also has guts to call a spade a spade. He boldly addresses queries in this exclusive no-holds-barred interview to QNA India.

Bigg Boss 13 has shifted from Lonavla to Filmcity Studios in Goregaon, Mumbai. Do you think it’s a good move?

Dale Bhagwagar: That fresh breath of Lonavla air that the Bigg Boss Housemates felt in the garden area is missing. Also, knowing that they were far away from Mumbai city, gave the contestants a feel of being separated from their near and dear ones, which went perfectly with the show’s concept. That is now missing too.

But being at Filmcity, has its own share of advantages too. Availability for props, food items, staff etc would definitely be better when in Mumbai. Travel time for staff and Salman Khan is less.

Moreover, security is better as Filmcity has two security gates before one reaches any studio floor. The distance between the first and second gate is almost 2 kilometers. So for any anti-Bigg Boss protest morchas to walk all the way, would be quite a task, and also provide the makers ample time to call for police help, just in case any protest morcha breaks through the first security gate.

Bigg Boss House

Will Bigg Boss 13 get better TRPs than last season?

Dale Bhagwagar: I have a feeling Bigg Boss TRPs may not rise with the passing of its seasons now. The reasons are many. The attention span of people have changed. Also, most youth want to watch shows on the go, and not sit in front of television sets anymore. Though on Voot, the show has limited its visibility by being absent on YouTube; the most popular platform for videos.

Another reason is that the show has deviated from its original concept of being truthful to reality television, and feels more and more like a game show. Being a publicist in the entertainment field and having handled the PR for the maximum Bigg Boss contestants and watched them closely, I’m of the impression that the media publicity for the show also needs more innovativeness and improvement.

Many more journalists need to receive its daily synopsis and publicity images. The PR images for the media could be of better size, correct format and higher resolution too. This would make the journalist’s job of covering Bigg Boss, easier. Scribes may then refrain from searching and lifting random images from FB pages or channel website, which may not satisfy their needs for a great image-resolution.

Apart from all this, one has to also understand that Gen Z does not sit and watch TV serials. So most of the times, they identify quite less with the TV stars which feature more and more on Bigg Boss nowadays. All these and many more transformational changes could give the fortunes of Bigg Boss a punchy boost.

Bigg Boss approaches a lot of celebrities, but only a few of them finally go to the Bigg Boss House. Do you think this is a promotional ploy by the makers to create a wider buzz for the show before it rolls?

Bollywood PR Dale Bhagwagar

Dale Bhagwagar: Ha ha! It seems you have stumbled upon some secret. Yes, this does create a buzz initially, as not all who are approached are aware of the secrecy clause in BB contracts. So they yap and talk and hint, or tell their friends that they have been approached for Bigg Boss. Some even pompously write on FB that BB approaches them every year. But I don’t think that kind of PR buzz helps them. If they really want to be on the show by getting in the limelight, or catch the attention of the makers, there are other intelligent PR strategies and methods.

What if the selection process goes on public voting?

Dale Bhagwagar: That could be an interesting turn. But the public will have to see the drama quotient of the contestants and judge by that. Only then will it work well. Hai na.

Is it better to have only celebrities in Bigg Boss or is it better to have common people with celebrities?

Dale Bhagwagar: The hero of the show should be the concept. I feel, the best thing for Bigg Boss will be to focus on its original ‘reality television’ format and reduce the number of games and tasks. I also strongly feel that Bigg Boss should have two seasons every year — one with celebs and another with commoners.

What do you have to say about most contestants who win Bigg Boss, but are not able to remain in the news after winning? What could be the reason?

Dale Bhagwagar: The primary reason for this is that success goes to their head. The months they spend in isolation makes them believe that the show has made superstars out of them. When they meet their family and friends on the show, they hear stories of how they are being talked about in the outside world; about how famous they have become etc etc etc. They think they have ‘arrived’ and this thought goes to their head.

When they come out they are mobbed, first by the media and then by the people on the streets. They get a lot of instant recognition. In all this hullabaloo, most of them forget that PR plays an important role in the imaging, branding and consistency of any publicity exercise.

What they completely fail to realize is that long-term fame is not about hype, but about imaging and branding. That is why so many Bigg Boss contestants lose out in the long run, with most of these disappearing into oblivion. Even the winners.

 

Shades of grey

Dale Bhagwagar - Bollywood's only PR guru (9)

Dale Bhagwagar, Bollywood publicist, Mumbai, India

 

Bigg Boss jodis be evicted as pairs, suggests Bollywood PR guru Dale Bhagwagar

As appeared on SantaBanta.com

Courtesy link: http://www.santabanta.com/bollywood/124853/bigg-boss-jodis-be-evicted-as-pairs-suggests-bollywood-pr-guru-dale-bhagwagar/

Bigg Boss jodis be evicted as pairs, suggests Bollywood PR guru Dale Bhagwagar
Tuesday, April 17, 2018 13:53 IST
By Santa Banta News Network
With Colors announcing the auditions for Bigg Boss 12, anxiousness about the next season of the Salman Khan reality show has already begun.

A tweet from Colors says, “#BiggBoss12 is coming soon and this time we’re looking for jodis! So bring a partner along with you to the @BiggBoss house for twice the dhamaal! Auditions now open!”

Following this, Bollywood PR guru Dale Bhagwagar tweeted a suggestion. “Since BB12 is about jodis, both the persons in a jodi should be held equally responsible for everything. It will be so much fun if they would also be evicted together. Since no two people are alike, this may cause a lot of anxiety among fans and it could ‘doubly’ enhance the dramatic value.”

Dale understands reality television the best in his field. The publicist has handled the media for some of the most controversial names who have been on Bigg Boss. Everyone from Aarya Babbar, Aman Verma, Amar Upadhyay, Anita Advani, Ashmit Patel, Diana Hayden, Kashmera Shah, Mandana Karimi, Pooja Misrra, Rahul Mahajan, Rakhi Sawant, Salil Ankola, Sambhavna Seth, Shamita Shetty, Sherlyn Chopra, Sonali Raut, Upen Patel, Vikas Bhalla, Vindu Dara Singh and Zulfi Syed have been on the list of Dale’s PR clients from time to time.

Here’s why Dale Bhagwagar tops the list of best PRs in Bollywood

As appeared on UrbanAsian.com

Article courtesy: https://urbanasian.com/events/2017/12/heres-dale-bhagwagar-tops-list-best-prs-bollywood/

Max Clifford, the world’s most scandalous publicist once called Dale Bhagwagar “the PR to go to in India.” So what made Clifford praise and refer another publicist? A little case study about this public relations professional from India reveals a lot.

Often termed the King of Spin, Dale Bhagwagar undoubtedly tops the list as the most famous PR experts the Indian entertainment industry has ever witnessed. He is most probably the highest paid publicist and the guy behind the glamour, glitz and media hand-handling for a huge number Bollywood celebrities.

He has looked after the media for more than 200 film stars including Hrithik RoshanShilpa ShettyPriyanka ChopraGovindaVivek Oberoi, the evergreen Dev Anand, and films such as the Shah Rukh Khan starrer Don and Farhan Akhtar starrer Rock On!!

That’s not all! Dale has handled the PR for around 40 movies starring actors such as Amitabh BachchanAnil KapoorAnupam KherArjun RampalBipasha BasuBo DerekBoman IraniJackie ShroffJesse MetcalfeJohn AbrahamKabir BediKareena KapoorKarishma KapoorKatrina KaifManisha KoiralaNaseeruddin ShahOm PuriPadma LakshmiPrakash RajPreity ZintaRahul BoseRani MukerjiRaveena TandonRekhaSaif Ali KhanSanjay DuttShabana AzmiSharman JoshiShriya SaranSunil ShettySunny Deol… and the list goes on and on.

Well known as Bollywood’s only PR guru, this award-winning publicist from Mumbai is also a master with handling controversies and crisis management for actors. For this, he has been quoted in each and every prominent Indian media, apart from some of the topmost international publications and news television channels such as BBC World, CNN, Sky News, The Times, The Guardian, The Independent, Daily Mail, New York Times and The Washington Post.

Dale has spearheaded Shilpa Shetty’s PR during her Big Brother win and also handled the media for a full 20 names who have participated in the reality show’s Indian counterpart Bigg Boss; best known for being hosted by megastar Salman Khan.

All this and more makes the guy a master of masters. No wonder, a simple Google search in his name brings up thousands of results.

Do it like Dale does

Wake up my fellow Bollywood PRs. And do it like Dale does. 😉

1 Press Release / 24 hours / 40 links for my PR client Preetisheel Singh. Covering leading outlets The Times of India (and no, Dale never does Paid News. NEVER), Mid-Day, Times Now, Zoom, Santa Banta, Koi Moi, Yahoo, Bollywood Dhamaka, Bollywood Hungama and The Quint. And this without the help of UNI, PTI, IANS or Reuters.

high score

https://timesofindia.indiatimes.com/hindi/padmaavats-makeup-hair-and-prosthetic-designer-preetisheel-singh-on-cloud-nine/articleshow/62754520.cms

 

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Bollywood journalists need to save themselves from Paid Media says Bollywood PR Dale Bhagwagar

Dale - PR Moment article

Link to the article in PR Moment

 

 

Bollywood journalist-turned-publicist Dale Bhagwagar REVEALS PR secrets for Reputation Today

Bollywood publicist Dale Bhagwagar reveals PR secrets for Reputation Today

Web link of article on Reputation Today

 

 

Urban Asian writes about Bollywood PR Dale Bhagwagar and his spin secrets to budding journalists

Urban Asian writes about Bollywood PR guru Dale Bhagwagar and his spin secrets to budding journalists

Web link of article on Urban Asian