After launching Swadeshi Samriddhi SIM cards, yoga guru Baba Ramdev’s Patanjali has launched a new messaging application called Kimbho. It seems to be aimed at giving competition to the most popular messaging app WhatsApp owned by Facebook.
At the launch, Patanjali mentioned that the Kimbho App is already available for downloads at Google Play Store.
After Reliance Jio giving competition to foreign companies in India, another techno revolution is on the cards from this week. WhatsApp has been downloaded by more than a billion people on Google Play Store. Whether Kimbho can come anywhere near to that humongous figure, remains to be seen.
Kimbho is a Sanskrit word, meaning “How are you?” or “What’s new?” The app’s logo shows a seashell with a green-coloured round chat design around it; similar to WhatsApp. Kimbho’s tagline is ‘Ab Bharat Bolega’.
Got an interview done for my PR client, ace make-up, hair and prosthetic designer Preetisheel Singh, in the prestigious Deccan Herald. Super special thanks to talented journo Purnima Sharma for her understanding and perseverance.
Max Clifford, the world’s most scandalous publicist once called Dale Bhagwagar“the PR to go to in India.” So what made Clifford praise and refer another publicist? A little case study about this public relations professional from India reveals a lot.
Often termed the King of Spin, Dale Bhagwagar undoubtedly tops the list as the most famous PR experts the Indian entertainment industry has ever witnessed. He is most probably the highest paid publicist and the guy behind the glamour, glitz and media hand-handling for a huge number Bollywood celebrities.
He has looked after the media for more than 200 film stars including Hrithik Roshan, Shilpa Shetty, Priyanka Chopra, Govinda, Vivek Oberoi, the evergreen Dev Anand, and films such as the Shah Rukh Khan starrer Don and Farhan Akhtar starrer Rock On!!
That’s not all! Dale has handled the PR for around 40 movies starring actors such as Amitabh Bachchan, Anil Kapoor, Anupam Kher, Arjun Rampal, Bipasha Basu, Bo Derek, Boman Irani, Jackie Shroff, Jesse Metcalfe, John Abraham, Kabir Bedi, Kareena Kapoor, Karishma Kapoor, Katrina Kaif, Manisha Koirala, Naseeruddin Shah, Om Puri, Padma Lakshmi, Prakash Raj, Preity Zinta, Rahul Bose, Rani Mukerji, Raveena Tandon, Rekha, Saif Ali Khan, Sanjay Dutt, Shabana Azmi, Sharman Joshi, Shriya Saran, Sunil Shetty, Sunny Deol… and the list goes on and on.
Well known as Bollywood’s only PR guru, this award-winning publicist from Mumbai is also a master with handling controversies and crisis management for actors. For this, he has been quoted in each and every prominent Indian media, apart from some of the topmost international publications and news television channels such as BBC World, CNN, Sky News, The Times, The Guardian, The Independent, Daily Mail, New York Times and The Washington Post.
Dale has spearheaded Shilpa Shetty’s PR during her Big Brother win and also handled the media for a full 20 names who have participated in the reality show’s Indian counterpart Bigg Boss; best known for being hosted by megastar Salman Khan.
All this and more makes the guy a master of masters. No wonder, a simple Google search in his name brings up thousands of results.
I almost FELL OFF MY CHAIR reading all the comments below this article. Thank you Pragati Naik, Sam Mohan, Kingshuk Nag, Pramod Muntashir, Ritwik Banerjee, DrVineeta Banerjee and Pammi Somal. You rocked it
Wake up my fellow Bollywood PRs. And do it like Dale does. 😉
1 Press Release / 24 hours / 40 links for my PR client Preetisheel Singh. Covering leading outlets The Times of India (and no, Dale never does Paid News. NEVER), Mid-Day, Times Now, Zoom, Santa Banta, Koi Moi, Yahoo, Bollywood Dhamaka, Bollywood Hungama and The Quint. And this without the help of UNI, PTI, IANS or Reuters.
I feel, Bigg Boss gets the highest billing among reality shows not because Salman Khan hosts it. It gets top billing because it has been customised to bring out the best and worst of human emotions. Because it plays on fear and love… more importantly, on fear… which is a stronger emotion than love.
Sumita Chakraborty, the editor of Stardust India has given an interesting, informative and insightful interview to Hamant Verma of BizAsia. She aptly describes how PR has taken control over perception-building in entertainment journalism. She also mentions how “hiring the right publicists and agents” can be one of the important aspects for British Asian actors “to build a successful career in Bollywood”. She talks about Upen Patel, whom I handled PR for when he entered Bollywood… and also Katrina Kaif, whose debut film Boom was publicized by me. All in all, Sumita’s interview is a fantabulous read.