PR Quotes

“From what a PR gets, he might make a living. But from what a PR gives, he might make a life.” -Dale Bhagwagar

 “There is no such thing as bad publicity except your own obituary.” -Brendan Behan

“We are living in a world where perception is reality.” -Dale Bhagwagar

“Regardless of how you feel inside, always try to look like a winner. Even if you are behind, a sustained look of control and confidence can give you a mental edge that results in victory.” -Arthur Ashe

“The key to a great story is not who, or what, or when, but why.” -Tomorrow Never Dies

“Good publicity is good. Bad publicity is better. Ugly publicity is the best… because it travels the fastest and hits the hardest. The worst of all is no publicity.” -Dale Bhagwagar

“There is no news like bad news.” -Tomorrow Never Dies

“Men are haunted by the vastness of eternity and so we ask ourselves, will our actions echo across the centuries? Will strangers hear our names long after we’re gone and wonder who we were? How bravely we fought, how fiercely we loved…” -Opening sequence of Troy

“Immortality is the recollection one leaves.” -Napoléon Bonaparte

“What happens when you don’t publicize.” “Nothing.” -Dale Bhagwagar

“If you wish in this world to advance your merits you’re bound to enhance; you must stir it and stump it, and blow your own trumpet, or, trust me, you haven’t a chance.” -William S. Gilbert

“PR is an intriguing mind game in a media minefield. But with the kind of reach a PR has, it becomes extremely important to keep PR ethics in mind while executing promotional strategies and branding brands. Otherwise, a PR can end up misleading society and causing havoc.” -Dale Bhagwagar

“Publicity is a great purifier because it sets in action the forces of public opinion, and public opinion controls the courses of the nation.” -Charles Evans Hughes

“It is insight into human nature that is the key to the communicator’s skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen.” -William Bernbach

“Networking is a daily commitment, not a monthly ritual.” -Dale Bhagwagar

“PR means telling the truth and working ethically – even when all the media want is headlines and all the public wants is scapegoats. Public relations fails when there is no integrity.” -Viv Segal

“Visibility is one of the biggest determinants of celebrity, and certainly the poll list reflects that the most popular girls are those who are the most famous.” -FHM editor Neil Bierbaum, speaking about the FHM 100 Sexiest Women in the World poll.

“While industrialists make products in the factory, many brands are created in the minds of PRs.” -Dale Bhagwagar

“The stroke of the whip maketh marks in the flesh; but the stroke of the tongue breaketh the bones.” -Ecclesiastes

“Some are born great, some achieve greatness, and some hire public relations officers.” -Daniel J. Boorstin

“When I ask myself the question: ‘Who is my favourite client?’ Most of the time, my mind answers: ‘The next one’.” -Dale Bhagwagar

“An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.” -Daniel J. Boorstin

“I’m a manipulator. It’s my job.” -Dale Bhagwagar

“You’ve got to find some way of saying it without saying it.” -Duke Ellington

“If a PR person lies to a reporter, he lies to one person. If a reporter lies, he lies to thousands, even lakhs. This simple thought should increase the responsibility of every PR to stand by ethics and truth.” -Dale Bhagwagar

“Whoever controls the media, controls the mind.” -Jim Morrison

“Protection and crisis management are gaining more importance in the PR profession than image-building and publicity.” -Dale Bhagwagar

“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” -Steuart Henderson Britt

“PR is a very complicated and scheming world today. And not many in the profession itself; have fully understood its tentacles.” -Dale Bhagwagar

“At the end of the day, ‘people buy people’. So spending time on your personal brand will pay dividends for years to come.” -Lesley Everett

“Live a bit in the present and a bit in the future, because the past is just like a newspaper. It loses its value next morning.” -Dale Bhagwagar

‘Feminism’ is bad for women, feels Bollywood publicist Dale Bhagwagar

As appeared on Urban Asian

Original article: https://urbanasian.com/whats-happenin/2017/03/feminism-is-bad-for-women-feels-bollywood-publicist-dale-bhagwagar/

“Being a PR guy talking about ‘feminism’, may seem as if I am siding with some of my controversial hoity-toity Bollywood clients. However, I feel that people from the Indian film industry often objectify the word,” says Bollywood PR guru Dale Bhagwagar who has been a publicist to some of the grittiest female celebrities.

As a Bollywood public relations professional and a spokesperson to many celebrities, over the years you’ve worked with several female clients who have been scrutinized by the media in one way or the other. What was your journey like, working with women in the spotlight?

Luckily, I have had a chance to work with some of the boldest and strongest ladies in the industry. I don’t know why they have an affinity towards me, but over time, mostly all my PR clients have blindly trusted me while I have been in charge of their brands and images. And that’s something I really feel proud about. Of course, my PR clients hire me for publicity, hype and crisis management… but I have always told them to follow their hearts. And you know what? The media automatically loves stars who do things from their heart.

Yes, we feel that is how Shilpa Shetty won Celebrity Big Brother in the UK while you were handling the media for her in the outside world.

I worked with her for almost seven years, and found her to be one of the most genuine persons in Bollywood. Apart from being a good actress, she has always been a compassionate human being. And all that goodness worked for her magically on the reality show. See, on a show like Big Brother where cameras follow you 24×7, one can’t follow a PR strategy or have a plan. Because it could all go for a toss there. The best plan is to be your real self and if one is a good person, that comes across on TV. But then, Shilpa is much more than just a good person. She is also a fighter and that stood her in great stead on the show. Apart from winning it, she emerged an international icon against racism — a kind of unique brand for the whole world to look up to.

Aha! Love the way you describe it. You also handled the PR for Priyanka Chopra in her initial days as an actress. Didn’t you?

Yes, I found Priyanka an extremely focused and professional person. After she became Miss World, during her initial days in Bollywood, she faced a lot of controversies and it was interestingly challenging for me to handle her media work for around two years.



You’ve had several instances where your female clients were subject to false rumors and defamation. How easy or difficult is it for publicists to control such rumors about women when compared to male clients?

I’ve worked with a lot of male artists too, like Hrithik Roshan, Randeep Hooda, Govinda, Vivek Oberoi and even with the evergreen legend Dev Anand; a charmer of women even in his eighties. But let me be brutally honest with you. Handling the media for a female artist is much easier than publicizing with a male artist. Because the media is always more attracted towards the female form. Television media runs for footage, and the print and internet media laps up their pictures for news, web wallpapers or photo galleries. While I was looking after the PR for Shilpa Shetty, yesteryears Hollywood superstar Richard Gere planted pecks on her cheeks at an event, and the media went gaga over it terming the pecks as kisses. The news hit front page headlines and I had an amazing PR time encasing the hype for almost a month across all media platforms. I wonder if the media would have gone berserk like that if say, Angelina Jolie had planted pecks on an Indian male actor’s cheeks. Do you get the drift?

Yeah! Talking about hype, do you think Bollywood is frivolous about feminism?

Being a PR guy talking about ‘feminism‘, may seem as if I am siding with some of my controversial hoity-toity Bollywood clients. However, I feel that people from the Indian film industry often objectify even the word.

Any instances of women empowerment that you have dealt with, which stuck with you or taught you a life-lesson, if any?

Oh, there have been lots. Writer and filmmaker Vinta Nanda who has been one of my longest-running clients, has been a crusader when it comes to women empowerment. And I have had a lot of chances to work on social awareness projects with her. In fact, it wouldn’t be wrong to say that I am the only spin doctor from Bollywood who has managed loads of mileage for charity and social causes. I’ve publicized an annual conclave called Elevate dedicated to the uplift-ment of women, been part of the Jaag India Movement during Mumbai floods, The Village Project NGO, a short-film festival Vastav – The Reality, and a civil societies revolution movement Staying Alive. Plus, I’ve worked of the PR for projects of The Third Eye program in Mumbai; in partnership between the ‘Asian Centre for Entertainment Education’ (ACEE), India, and ‘Hollywood, Health and Society’ (HH&S), Norman Lear Centre, University of Southern California, Los Angeles, USA, and funded by The ‘Bill & Melinda Gates Foundation‘. All of these have centered around women and spearheaded by Ms Nanda. Apart from them, I’ve worked for Renuka Chaudhary’s (a former Union minister of State for Ministry of Women and Child Development in the Government of India) daughter, Poojita Chaudhary’s documentary Gender Bender. Also publicized Miss World Diana Hayden’s contribution to building homes in Los Angeles under a charity project called Power Women, Power Tools. And yes, apart from some thirty odd movies, I’ve handled the PR for Priety Zinta’s woman-oriented super-hit starrer Kya Kehna during the time I started out in my profession.

That’s quite a lot indeed. But you mentioned the words “spin doctor” while answering that. As a PR specialist, do you even need to spin for social causes.

Lol. I should admit, you are good at catching words!! Yes, I do spin for PR of social projects too. Thing is, the media wants spice all the time and social causes would be drab for them to publish if I wouldn’t highlight the glamorous aspects in them. So I do play with words to an extent, as long as its ethical and I’m not bluffing or crossing the line. I’m pretty old-school. I’ve been a journalist before turning PR. Ethics matter a lot to me even when I have to sensationalize news for the gossip hungry media.

According to you what reforms are necessary in India to achieve equality?

The biggest reform should be to first banish the word ‘feminism‘. In my opinion, there shouldn’t be anything like feminism at all. Because the very word brings a thought, not about distinction, but about differentiation — which makes it bad for women. It muddles up the whole concept of equality. Feminism represents the fight to be equal. But when women are equal to men, why do they need the subject of feminism. The more people talk and scream about feminism, the more they highlight inequality. Isn’t it? But if we still have to use the word with the meaning it was coined with, then I feel ‘feminism‘ should be talked about in the sense of something to be felt and realized — not something which needs to be spoken about town or asserted in media. According to me, a true feminist would be a person who realizes its essence without having to speak the word ever.

While majority victims in domestic cases are females, males who face the brunt of domestic violence are often ignored. What are your thoughts on this statement?

Sometimes females do misuse their gender and explore loopholes in law. I have been approached by a couple of actresses who wanted to go to the police station or send legal notices to guys to attract media attention. It’s a PR, PR, PR world and I am not averse to that kind of publicity. But I cross-question such actresses and investigate with my past journalistic instincts to find out if their case is genuine. If it is, I personally accompany them to the police station with the media in tow. But if their case is not genuine, I do not support them in PR and even discourage them from trying to derive publicity with fake news.

Apart from the ones you mentioned, which are the other strong women celebrities you have worked with?

That would be actress and fashion philanthropist Evelyn Sharma, actresses and title holders like Miss India InternationalPooja Batra, Miss India International Priya Gill, Gladrags MegaModel winner Rupali Suri, Miss India Universe Nikita Anand, Miss University World and Miss India Talent winner Kashmera Shah, Miss India Natasha Suri, Rakhi Sawant, Godwoman Radhe Maa whose PR I handle through work for her patrons Global Advertisers, Bigg Boss finalist Mandana Karimi, International chess master Dhyani Dave, Pakistani superstar Meera, filmmaker Kalpana Lajmi for whom I handled a very controversial event once, the late superstar Rajesh Khanna’s partner Anita Advani, actresses Nandana Sen, Sameera Reddy, Shamita Shetty, Divya Dutta, Neetu Chandra, Arjumman Mughal, Sambhavna Seth, Bidita Bag, Narmmadaa Ahuja, Rakul Preet, Soma Mangnaanii, Sherlyn Chopra, Sonali Raut, plus singers Anaida and Carlyto Mohini. These are undoubtedly some of the strongest women I have handled PR for. Am proud of them all.

Diana Lydia

Diana Lydia

WRITER

How Bollywood Celebs Can Save Themselves From Cobrapost-Like Sting Operations!

As appeared on Bollywood Couch

Original article link: https://www.bollywoodcouch.com/how-bollywood-celebs-can-save-themselves-from-cobrapost-like-sting-operations/

by Akshay Patil – February 22, 2019

Dale Bhagwagar

Controversies like Cobrapost stings dent celeb reputations. Celebs need to earn big bucks from time to time, to support their brand and lifestyle, and maintain their larger-than-life aura. Such controversies when unchecked, slow down business opportunities for celebs and that’s not a good thing, says Mumbai-based PR guru Dale Bhagwagar.

Cobrapost Sting

Even before the dust settles on the #MeToo movement in India, thanks to the Cobrapost stings, the film industry is once again in the dock. But recently, Bollywood’s only PR guru Dale Bhagwagar has put up a post on his Facebook, which actually makes for a fantastic case study on how celebrities can be vigilant and save themselves from sting operations.

Or even how they can hire a crisis management expert to boldly tackle or spin the situation in their favour after the sting, in a way that the stinger himself/herself gets exposed.

Stinging the sting

Here is what the public relations specialist has posted: “Got to know that most of these latest Cobrapost interviews doing the rounds, were actually done a year ago. They reminded me of an interesting incident. Four months ago, a girl claiming to be a budding actress befriended me on WhatsApp,” writes Dale who has handled the personal PR for top filmstars such as Hrithik Roshan, Shilpa Shetty, Priyanka Chopra, Vivek Oberoi, publicity for movies starring Amitabh Bachchan, Shah Rukh Khan, Sanjay Dutt, Anil Kapoor, Saif Ali Khan, Kareena Kapoor, Katrina Kaif and others, apart from PR for 20 scandalous contestants of India’s No. 1 reality show Bigg Boss.

Cobrapost Sting

Dale’s Facebook post describes the meeting with this so-called budding actress with some intriguing details. “We met over coffee at CCD (Cafe Coffee Day) in Oshiwara to discuss PR and proceeded for dinner at a nearby restaurant. In between our candid conversation about PR and the film industry, from the discussion and her body language, my sixth sense told me something was strange. She was encouraging me to talk and probing once in a while. Some of her choice of words were not those of an amateur or an upcoming actress. I suspected she was video recording me,” he writes.

Gotcha!

The Bollywood publicist elaborates, “So I casually glanced at her watch, dress buttons and accessories to check if there was any sting camera lens, but couldn’t spot any. I finally zeroed down on her handbag and specifically a metal emblem on it, but I still couldn’t spot any lens, as I was sitting at a metre’s distance from it. The handbag was kept at an angular position on the table. Just to make sure, on the pretext of admiring it, I leaned forward and subtly picked and moved it a bit.”

“As I did that, I marked her expression and reflexes. Flummoxed for a second, she immediately put the handbag back in exactly the same position with the same angle tilt. A few seconds later, she gave a stray look at it, as if to check it was facing the correct direction. The only thing she failed to realize was that my eyes were catching every nuance.”

Dale Bhagwagar

Playing the PR game

“But I did not let her know and went with the flow of the candid conversation. In fact, now I consciously kept it cool and spiced it up too. I even made up and exaggerated some statements… the kind we call ‘quotable quotes’ in journalism and PR. I also made sure that sat stylishly and smiled more than I normally do,” admits the Mumbai-based entertainment PR expert.

“But I’m still waiting for something like Cobrapost on me to come out somewhere. I do Crisis Management for actors in such situations. So it would be good fun for me to see how I deal with a similar situation on myself. #WhenDaleStungTheSting #BeingDale #GameOn #GoodFun #DaleHasEaglesEyes,” Dale concludes on Facebook.

Dale Bhagwagar

Celebs in the dock

For the record, the recent Cobrapost sting operation targeted 36 Bollywood celebrities. In an investigation dubbed Operation Karaoke, Cobrapost personnel are said to have posed as employees of a fictitious public relations agency, using aliases.

The sting operation revealed that actors Jackie Shroff, Vivek Oberoi, Sonu Sood, Shakti Kapoor, Mahima Chaudhry, Amisha Patel, Shreyas Talpade, Surendra Pal, Sambhavna Seth, Puneet Issar, Pankaj Dheer and his son Nikitin Dheer, and playback singers Kailash Kher, Mika Singh, Baba Sehgal and Abhijeet Bhattacharya were willing to post favourable messages on social media for political parties.

Bollywood stars

The list goes on

Other movie artistes on the list included Sunny Leone, Poonam Pandey, Rakhi Sawant, Aman Verma, Tisca Chopra, Deepshikha Nagpal, Akhilendra Mishra, Rohit Roy, Rahul Bhat, Salim Zaidi, Hiten Tejwani and spouse Gauri Pradhan, Koena Mitra, Evelyn Sharma, Minissha Lamba, comedians Raju Srivastava, Krushna Abhishek, Rajpal Yadav, Sunil Pal, Upasana Singh, Vijay Ishwarlal Pawar aka VIP and choreographer Ganesh Acharya.

Much ado about nothing

When we contacted Dale to ask if the targeted film celebrities should sue Cobrapost, his reply surprised us even more than the way he’d attentively caught the sting-in-progress.

Bollywood stars

“What Cobrapost has done is something any yellow journalism site would do. We can have an endless debate about breach of privacy, about media conning celebrities and making them scapegoats of their pre-planned agenda. But such desperate forms of journalism (if it can be called that) is not new and has happened a lot in America and Britain over the years. Some media outlets take undue liberties in the name of the freedom of the press,” remarks the top Bollywood publicist.

Having said that, he goes on to explain, “If we put emotions and the Cobrapost’s nationalistic spin aside, we will all realize that their videos have made much ado about nothing. Come to think of it, everyone, including political parties, need and indulge in aggressive marketing in today’s times.”

“They hire the best and topmost advertising, marketing and PR agencies to execute their strategies. And who better than popular celebrities to promote their agenda. It’s a cool thing and a done thing.” True that! After all, it’s a PR PR PR world.

Celebs unable to handle spin

“It’s just that Cobrapost seems to have scripted and edited stuff, and presented it as if it’s something jaw-dropping. It really isn’t. Cobrapost has given it a devious spin and our celebs seem to be struggling to manage this new crisis situation on their own,” analyses Dale.

Bollywood Collage

Guarding brand equity and business

“This Cobrapost controversy will disappear and die much faster than #MeToo, though part of the damage will linger, denting overall brand-value; just like #MeToo left an image-damaging trail,” he predicts. “Celebs need to earn big bucks from time to time, to support their brand and lifestyle, and maintain their larger-than-life aura. Such controversies when unchecked, slow down business opportunities for celebs and that’s not a good thing,” says Dale.

So what’s the way out of such situations for the future? “We can take a leaf out of Hollywood here. Like it happens in the West, Bollywood celebs need to cut off direct access outside their inner circle and let the professionals take over — managers, advertising personnel, marketers, social media experts, PR professionals, spokespersons, spin doctors and crisis management specialists. Actors need to focus on acting and earning, not on management.”

Dale feels “that’s the only way forward, if celebrities wish to keep their aura, image and brand intact in the fast-changing ruthless digital landscape. Otherwise, all this ruckus leads to an unnecessary loss of brand equity and business.”

Baba Ramdev’s Patanjali launches Kimbho Messaging App; will compete with WhatsApp

After launching Swadeshi Samriddhi SIM cards, yoga guru Baba Ramdev’s Patanjali has launched a new messaging application called Kimbho. It seems to be aimed at giving competition to the most popular messaging app WhatsApp owned by Facebook.

Baba Ramdev Patanjali Kimbho App. (Image courtesy - Internet)

At the launch, Patanjali mentioned that the Kimbho App is already available for downloads at Google Play Store.

 

After Reliance Jio giving competition to foreign companies in India, another techno revolution is on the cards from this week. WhatsApp has been downloaded by more than a billion people on Google Play Store. Whether Kimbho can come anywhere near to that humongous figure, remains to be seen.

Baba Ramdev. (Image courtesy - Internet)

Kimbho is a Sanskrit word, meaning “How are you?” or “What’s new?” The app’s logo shows a seashell with a green-coloured round chat design around it; similar to WhatsApp. Kimbho’s tagline is ‘Ab Bharat Bolega’.

 

Shades of grey

Dale Bhagwagar - Bollywood's only PR guru (9)

Dale Bhagwagar, Bollywood publicist, Mumbai, India

 

Brand Hitler killed Hitler, says Bollywood publicist Dale Bhagwagar

As appeared in ReputationToday.in

Courtesy: http://reputationtoday.in/views/brand-hitler-killed-hitler/

There is a strong controversial theory about Adolf Hitler having escaped from Germany after the Second World War. Delving into the Führer’s mind from a PR perspective, Bollywood publicist Dale Bhagwagar, concludes why an ESCAPE for Hitler was IMPOSSIBLE.

Many alleged that after the complete defeat and ruin of his Third Reich (Third Empire of Germany), Adolf Hitler escaped from his bunker and went on to live in hiding in Argentina till a very old age. There have been various articles and documentaries describing his escape and life after the war. Many have claimed to have spotted him at various places around the world, giving strength to the notion that he had managed to slyly evade the Americans, British and Russians.

Reality over fake news

However, I have been in the profession of spin for more than two decades now, and having studied about the war and Hitler, I can say with utmost certainty that the Führer (meaning, the leader in German) NEVER ESCAPED. The historical version of his suicide is most correct. He ended his life with his mistress-turned-wife-for-the-last-day Eva Braun and their bodies, as per his instructions, were immediately destroyed by being burned.

Hitler’s propaganda minister, Joseph Goebbels’ publicity machine had been so strong and effective over the years, that it was impossible for Hitler not to live up to that image. Even Goebbels killed himself for the same brand of National Socialism he had deftly helped to create. And with himself, Goebbels took the life of his wife Magda in a suicide-pact, along with six of his children put to death in their sleep.

Truth hurts

Still, you may ask why a power-broker like Hitler would never think about escaping. Good question. Like many journalists say, the when, what, where and how are not as important as the why, here are four strong reasons why he would do what he did.

1) Because Hitler could not imagine life without his adaptation of National Socialism that he had so painstakingly propagated and advocated for 25 years.

2) Because after the war, Hitler could not be safe anywhere in the world, and that included conquered Germany.

3) Because Hitler was way too scared of meeting the fate of Benito Mussolini who was killed and lynched in Italy towards the end of the war. He also had a fear psychosis that he would be strung up naked or paraded through Moscow in a cage by the Russians.

4) And last but not the least, Hitler was too egoistic to run away.

In a situation like that, in his mind, fleeing would have been akin to dying each day he lived. From his point of view, death would have been the quicker, safer and only dignified option. At the time of defeat, from Hitler’s perspective, life after war would be humiliation, while death would mean leaving with self-respect.

Peeping into the Führer’s psyche

And why would he think so negatively about living on? One has to put oneself in his position to imagine what ‘escaping’ would have meant to the Führer.

14 years of political struggle and strife … a near-death experience during First World War … being imprisoned after a failed coup for power … managing to return to politics and getting elected and then assuming dictatorship … 12 years of absolute power … crazy God-like adulation from his people and from various parts of the world … fanatic influence over minds and hearts … multiple failed attempts on his life before and during power … victory after victory in the Second World War — the world’s greatest war … emerging a contemporary conqueror akin to an Alexander or Genghis Khan … world domination almost in his grasp… AND THEN… a humiliating defeat.

Seeking glory even in downfall

For a man who even refused to leave his headquarters — his Reich Chancellery in Berlin — during the last months of the war, running out of Germany was never a thought. He was the Führer, and for him, the Captain never left a sinking ship. He would go down with it. In the eyes of a helpless Captain, that’s the honourable path and his hope for glory.

And this is why I say for sure that all the rumours about him running away to a safe haven were spread either by the victors (mainly Russia’s Joseph Stalin), the gossip-hungry media and a few paranoid people from various countries.

The brand’s new beginning

In conclusion, it wouldn’t be wrong to say that Hitler’s larger-than-life perception and brand took his life. His branding was so magnificently magnanimous, that it was impossible for him to ‘live with defeat’. Come to think of it, this guru of branding was trapped by his own ‘propaganda’ — the word that finally evolved into what we now know as ‘public relations.’

Ending his time, ironically gave his brand a new beginning. It was the turn of the victors to brand him stronger and for longer. After WW2, he came to be known as the biggest ‘monster’ the world had ever witnessed. He is the ‘greatest villain’ in history. The Allies (countries united during the war) and his favourite muse (the Jews) made sure they highlighted atrocities of his regime, as a result of which Hitler is remembered as nothing less than ‘the face of evil.’

Look who’s back

To this day, that fear sells… and how! Just look at the box-office figures of Rogue One, the movie from the Star Wars series, and you’ll realise the world’s ingloriously glorious charm with everything Hitler.

Dale Bhagwagar
Bollywood Publicist & Founder at Dale Bhagwagar Media Group
Dale Bhagwagar is the Rajinikanth of Bollywood PR. Over the years he’s made his own rules, own styles and own world. Apart from being widely quoted across all Indian media, he is the only publicist from the country who has been quoted in international media such as BBC World, BBC Radio, Sky News, Channel 4, The Times, Guardian, The Independent, and many more.

Among some 150-odd clients he has worked with, Dale has also been instrumental in shaping images of Hrithik Roshan, Shilpa Shetty, Priyanka Chopra and movies like Don and Rock On!! Plus, some 20 scandalous names who have been on Bigg Boss.

10 + 10 in Bollywood PR Thesis & Dissertations

This week, Sreetama Karmakar became the 20th student (in just nine years) to interview me for a Thesis / Dissertation. Feels good that I’ve been able to help gen next entering the media. :):)

https://dalebhagwagarmediagroup.com/thesis-dissertation/

Nidhi Singodia, Gunjan Kapur, Khyati Malhotra, Anushka Bishen, Samarpita Samaddar, Tarun Bhatia, Devika Sanjay Nair, Apar Dham, Akash Daté, Shaheen Sayed, Shaina Wij, Shikha Sharma, Shilpa Hegde, Shika Chordia, Nain Dhole (not on FB), Rohan Shah, Jaya Srivastava, Srishti Bhatnagar, Prachi Daneesh Modi and Sreetama Karmakar… I thank you all for choosing me for your Thesis.

E-learning and education

Here’s why Dale Bhagwagar tops the list of best PRs in Bollywood

As appeared on UrbanAsian.com

Article courtesy: https://urbanasian.com/events/2017/12/heres-dale-bhagwagar-tops-list-best-prs-bollywood/

Max Clifford, the world’s most scandalous publicist once called Dale Bhagwagar “the PR to go to in India.” So what made Clifford praise and refer another publicist? A little case study about this public relations professional from India reveals a lot.

Often termed the King of Spin, Dale Bhagwagar undoubtedly tops the list as the most famous PR experts the Indian entertainment industry has ever witnessed. He is most probably the highest paid publicist and the guy behind the glamour, glitz and media hand-handling for a huge number Bollywood celebrities.

He has looked after the media for more than 200 film stars including Hrithik RoshanShilpa ShettyPriyanka ChopraGovindaVivek Oberoi, the evergreen Dev Anand, and films such as the Shah Rukh Khan starrer Don and Farhan Akhtar starrer Rock On!!

That’s not all! Dale has handled the PR for around 40 movies starring actors such as Amitabh BachchanAnil KapoorAnupam KherArjun RampalBipasha BasuBo DerekBoman IraniJackie ShroffJesse MetcalfeJohn AbrahamKabir BediKareena KapoorKarishma KapoorKatrina KaifManisha KoiralaNaseeruddin ShahOm PuriPadma LakshmiPrakash RajPreity ZintaRahul BoseRani MukerjiRaveena TandonRekhaSaif Ali KhanSanjay DuttShabana AzmiSharman JoshiShriya SaranSunil ShettySunny Deol… and the list goes on and on.

Well known as Bollywood’s only PR guru, this award-winning publicist from Mumbai is also a master with handling controversies and crisis management for actors. For this, he has been quoted in each and every prominent Indian media, apart from some of the topmost international publications and news television channels such as BBC World, CNN, Sky News, The Times, The Guardian, The Independent, Daily Mail, New York Times and The Washington Post.

Dale has spearheaded Shilpa Shetty’s PR during her Big Brother win and also handled the media for a full 20 names who have participated in the reality show’s Indian counterpart Bigg Boss; best known for being hosted by megastar Salman Khan.

All this and more makes the guy a master of masters. No wonder, a simple Google search in his name brings up thousands of results.

The world needs Superman.

So Superman died in March 2016 (Batman v/s Superman) and was resurrected in October-November 2017 (Justice League).

Forgone conclusion: The world needs Superman.

 

 

Do it like Dale does

Wake up my fellow Bollywood PRs. And do it like Dale does. 😉

1 Press Release / 24 hours / 40 links for my PR client Preetisheel Singh. Covering leading outlets The Times of India (and no, Dale never does Paid News. NEVER), Mid-Day, Times Now, Zoom, Santa Banta, Koi Moi, Yahoo, Bollywood Dhamaka, Bollywood Hungama and The Quint. And this without the help of UNI, PTI, IANS or Reuters.

high score

https://timesofindia.indiatimes.com/hindi/padmaavats-makeup-hair-and-prosthetic-designer-preetisheel-singh-on-cloud-nine/articleshow/62754520.cms

 

https://www.mid-day.com/articles/make-up-artist-preetisheel-singh-on-cloud-nine-after-padmaavats-success/19009193

 

http://www.timesnownews.com/entertainment/news/bollywood-news/article/meet-preetisheel-singh-the-woman-behind-ranveer-singh-and-shahid-kapoor-padmaavat-look/194943

 

http://www.santabanta.com/bollywood/123890/padmaavats-makeup-hair-and-prosthetic-designer-preetisheel-singh-on-cloud-nine/

 

http://www.koimoi.com/bollywood-news/padmaavat-makeup-designer-preetisheel-singh-the-magician-behind-ranveer-singh-shahid-kapoors-look/

 

https://in.style.yahoo.com/pics-ranveer-singh-transformation-alauddin-092141858.html

 

http://www.bollywooddhamaka.in/editors-choice/padmaavats-makeup-hair-prosthetic-designer-preetisheel-singh-cloud-nine/27617

 

http://www.bollywoodhungama.com/news/features/behind-scenes-heres-ranveer-singh-transformed-alauddin-khilji-intense/

 

https://www.thequint.com/entertainment/bollywood/in-pics-ranveer-singh-as-alauddin-khilji

 

http://bolly-buzz.com/make-up-artist-preetisheel-singh-on-cloud-nine-after-padmaavats-success/

 

http://bollywoodleaks.webcam/the-magician-behind-ranveer-singh-shahid-kapoors-look/

 

http://goantimes.titosgoa.com/2018/02/02/padmaavat-makeup-designer-preetisheel-singh-the-magician-behind-ranveer-singh-shahid-kapoors-look/

 

http://media.einnews.com/article/430292161/bc0hIQsvHld1UQMN?lcf=uCaffwibILObcluV8tYv0g%3D%3D

 

http://news.titosgoa.com/2018/02/02/padmaavat-makeup-designer-preetisheel-singh-the-magician-behind-ranveer-singh-shahid-kapoors-look/

 

http://punjabnewsexpress.com/entertainment/news/padmaavat-s-makeup-hair-and-prosthetic-designer-preetisheel-singh-on-cloud-nine-72052.aspx

 

http://seelatestnews.in/2018/02/02/behind-the-scenes-heres-how-ranveer-singh-transformed-into-alauddin-khilji-and-it-is-intense/

 

http://takesongs.com/2018/02/02/padmaavat-makeup-designer-preetisheel-singh-the-magician-behind-ranveer-singh-shahid-kapoors-look/

 

http://thewesternvolunteer.com/?p=754

 

http://udtasocialofficial.com/the-magician-behind-ranveer-singh-shahid-kapoors-look/

 

http://www.bcinemaindia.in/2018/02/make-up-artist-preetisheel-singh-on.html

 

http://www.bollywoodcharcha.com/news/make-up-artist-preetisheel-singh-on-cloud-nine-after-padmaavats-success

 

http://www.elfaworld.com/post/padmaavats-makeup-hair-and-prosthetic-designer-preetisheel-singh-on-cloud-nine

 

http://www.expresskerala.com/makeup-designer-preetisheel-singh-ranveer-singh-shahid-kapoors-look.html

 

http://www.goternews.com/behind-the-scenes-heres-how-ranveer-singh-transformed-into-alauddin-khilji-and-it-is-intense/

 

http://www.ibtimes.co.in/padmaavats-makeup-hair-prosthetic-designer-preetisheel-singh-cloud-nine-behind-scene-images-759211

 

https://medium.com/@bollywoodfeatures/padmaavats-makeup-hair-and-prosthetic-designer-preetisheel-singh-on-cloud-nine-1cf751be6bae

 

http://www.mytimesnow.com/news/bollywood/601408/make-up-artist-preetisheel-singh-on-cloud-nine-after-padmaavat-039-s-success

 

http://www.updatesnews.com/behind-the-scenes-heres-how-ranveer-singh-transformed-into-alauddin-khilji-and-it-is-intense/

 

http://www.zoom4india.com/entertainment/bollywood/item/254025-make-up-artist-preetisheel-singh-on-cloud-nine-after-padmaavat-s-success.html

 

https://atfunky.com/toyou/rssfeed/view/24188/behind-the-scenes-heres-how-ranveer-singh-transformed-into-alauddin-khilji-/

 

https://bollwoodleaks.000webhostapp.com/the-magician-behind-ranveer-singh-shahid-kapoors-look/

 

https://bollywoodlife.mb4uli.com/category/padmaavats-makeup/

 

https://brightnews2016.blogspot.in/2018/02/padmaavats-makeup-hair-and-prosthetic.html

 

https://moviemagic.in/awards/behind-the-scenes-heres-how-ranveer-singh-transformed-into-alauddin-khilji-and-it-is-intense-20180202-37151

 

https://moviemagic.in/trending/the-magician-behind-ranveer-singh-shahid-kapoors-look-20180202-37073

 

https://mumbainewsnetwork.blogspot.in/2018/02/padmaavats-makeup-hair-and-prosthetic.html?q=preetisheel

 

https://www.filmiwiki.com/make-up-artist-preetisheel-singh-on-cloud-nine-after-padmaavats-success/

 

https://www.filmiwiki.com/padmaavat-makeup-designer-preetisheel-singh-the-magician-behind-ranveer-singh-shahid-kapoors-look/

 

https://www.funclickearn.com/2018/02/02/make-up-artist-preetisheel-singh-on-cloud-nine-after-padmaavats-success/

 

https://www.indianspice.co.za/2018/02/photos-ranveer-singhs-transformation-into-alauddin-khilji/

 

 

Rupali Suri starrer gets warm reception in Sweden

 

Fashionista and theatre actress Rupali Suri’s film ‘Dad… Hold My Hand’ recently premiered to a warm reception at Cinema Indien; a film festival organized under the India Unlimited programme by the Embassy of India at Stockholm in Sweden. The movie was so appreciated that a repeat screening was also arranged.

Rupali Suri - Pic 22 (Image Courtesy - Dale Bhagwagar Media Group)

But Rupali who plays a key role, does not sound ecstatic about the praise. Reason being, the writer-director of the movie Arun Frank is no more.

 

Frank, who spearheaded more than a dozen TV projects earlier, was no ordinary director. In the late 90s, Frank was dubbed ‘the most successful success machine’ for Indian television. He churned out serial after serial, soap after soap, like nobody’s business.

Rupali Suri - Pic 23 (Image Courtesy - Dale Bhagwagar Media Group)

In fact, there was a time when he simultaneously directed television projects, rushing to and fro from one set to another and shooting with various production units at the same time. It was as if Frank was in a race against time. Little did he realize that his life actually would not give him much more time.

 

“This feature film is Mr Frank’s directorial debut in Bollywood. It was a project extremely close and special to him,” reminisces Rupali, mourning the maker’s demise. “I wish he was there to witness the response his film is getting,” she says.

Rupali Suri - Pic 17 (Image Courtesy - Dale Bhagwagar Media Group)

Rupali plays the lead’s fiancé Ria in the film starring Denzil Smith, Ratna Pathak and Jayesh Kodwani. Produced by Wet Grass Films and presented in association with Bad Girl Films (UK), ‘Dad… Hold My Hand’ is made entirely in English and shot in London and Mumbai. The film is expected to do more rounds of festival circuits, before releasing in India and the West.

 

Rahul Mahajan plans to pep up Gautam Gulati on Bigg Boss

Bigg Boss Season 2 contestant Rahul Mahajan, who re-entered the show as a Challenger as part of Bigg Boss Halla Bol, plans to help Gautam Gulati boost his zest factor on the show.

“Rahul and Gautam have been friends from before, and Rahul plans to help him feel more cheerful,” reveals his publicist Dale Bhagwagar. “Rahul told me, he felt Gautam was a bit low after Diandra left and he wants to pep him up.” With Puneet Issar out of the House this week, Gautam may welcome his old friend Rahul wholeheartedly.

Rahul Mahajan jumping the wall to enter Bigg Boss House

Dale has also given Rahul loads of tips and ideas for Bigg Boss, including some for his equation with Gautam. “Rahul is a man on a mission to amuse, play and entertain. He is straight-forward and does not mince words. That is a quality which will stand him apart,” he points out.

The PR knows. After all, he is considered to be a specialist with many controversial Bigg Boss participants, having handled the media for names such as Rakhi Sawant, Kashmera Shah, Sherlyn Chopra, Pooja Misrra, Diana Hayden, Shamita Shetty, Vindu Dara Singh, Zulfi Syed, Salil Ankola, Anita Advani, Amar Upadhyay, Ashmit Patel, Season 8’s Aarya Babbar, Sonali Raut and even the re-entry Sambhavna Seth.

Sambhavna Seth, Rahul Mahajan, Mahek Chahal, and Ajaz Khan_ the Challengers on Bigg Boss Halla Bol.

Apart from this, he has handled the publicity for BB8’s Upen Patel during the initial years of his career in Bollywood. He is also acquainted with inmates RJ Pritam Singh, and has interacted with Karishma Tanna, Ali Quli Mirza, Sambhavna Seth and Sana Khan before they entered the show.

For now, Rahul Mahajan has jumped the wall of the Bigg Boss House (something he was punished for during his first stint on the show). Only that, last time he had jumped it to escape; this time he has leaped to enter the House. What a way to enter. Lol. We are already amused.