Kajol article sparks Bollywood PR hoopla

As appeared on Medium

https://medium.com/@bollywoodfeatures/kajol-article-sparks-bollywood-pr-row-96c13f4f5415

Megastar Shah Rukh Khan and the ever-sizzling Kajol.

“Actress Kajol kick-started her career in the showbiz in the 90s when the PR machinery was not in force. In the 90s, it was all about how actors conducted themselves in front of the media without the help of any PRs,” says an article on Bollywood Bubble.

However, Bollywood’s only PR guru Dale Bhagwagar has reacted in disagreement. “It’s incorrect to say that strong PR didn’t exist in the 90s. I’ve myself handled more than a dozen clients at any given time during the 90s too,” he tweeted.

“Though Kajol is a diva, Bollywood Bubble seems to be bumbling with ignorance about entertainment PR,” laughs Dale, who has handled the media for Hrithik Roshan, Shilpa Shetty, Priyanka Chopra and films like Shah Rukh Khan-starrer Don and Farhan Akhtar-starrer Rock On!!, apart from being a crisis management specialist to umpteen Bigg Boss contestants over the years.

“During the 90’s, there have been great PRs such as Gopal Pandey, RR Pathak, Raju Kariya, Ajit Ghosh, Hilla Sethna, Keshav Rai, Harish Sharma, Susheel Sharma, Peter Martis, Parag Desai, Indermohan Pannu, Shahid Khan, Arun-Gaja and Rajendra Rao.”

Filmstar Kajol — a diva she is. (Image courtesy: Internet)

“They have planned elaborate publicity campaigns, advised and guided actors with image-building, have been an integral part of PR strategies, and wielded much more influence on media than most of the current publicists. I know, because I have been there,” says the publicist who started out in PR in the 90s and went on to become a trendsetter.

Dale is one of the few actively surviving Bollywood publicists of that time and still leads the PR brigade in innovation. A simple search with his name brings up thousands of web results. The PR expert points out that public relations existed in tinsel town much before the 90s. “Bollywood PR has been thriving since the days of Raj Kapoor, Dev Anand, Sunil Dutt and Dilip Kumar,” remarks Dale, who also handled personal PR for Dev Anand as well as his last film Chargesheet.

A file picture of Bollywood’s only PR guru Dale Bhagwagar with actor Dev Anand, PR Bunny Reuben, and with other prominent Bollywood publicists from the 90s and later. (Image courtesy: Twitter)

“We have had PR greats such as VP Sathe whose publicity agency had a monopoly over media campaigns in the 50s and 60s. And then Bunny Reuben, who handled the PR for Raj Kapoor and films of Yash Chopra, BR Chopra, Basu Bhattacharya and GP Sippy. It’s been boom-time for PRs all the way since then.” Point taken.

Bollywood PR Dale Bhagwagar explains why ‘feminism’ is bad for women

Bollywood PR Dale Bhagwagar explains why 'feminism' is bad for women.

Web link to the article on Urban Asian

 

Dev Anand rocks Mumbai streets!

Dev Anand has hit the crowded streets of Mumbai like never before!

 

Through to an exclusive contract with the city’s leading outdoor publicity agency Global Advetisers, huge hoardings of the evergreen actor’s colourised version of the 1961 hit ‘Hum Dono’, have been spread across heavy-traffic spots in the city’s most buzzing areas like Juhu, Andheri, Marine Drive, Peddar Road, Borivali, Sion and Malad.

 

“It’s a privilege to be associated with a legendary actor like Dev Saab. We are committed to help him repeat the success of the classic film,” said Sanjeev Gupta, MD, Global Advertisers.

 

Dev Anand is 87 but he doesn’t hide his excitement. He wants audiences to see his charming self 50 years ago and says he will colour more of his black and white films if ‘Hum Dono’ succeeds again.

 

For the record, this was the last black and white film from his production house Navketan Films and marked his first double role too. Written by his brother Vijay Anand and directed by Amarjeet, ‘Hum Dono’ became the official entry from India to the Berlin Film Festival then.

 

Apart from Dev Anand’s acting, the film’s music was a rage with scintillating melodies like “Main Zindagi Ka Saath” and “Abhi Na Jao Chod Kar”.

 

Dev Anand is a man on a mission. The heavens can wait!

STOP PRESS: Dev Anand ALIVE and kicking

What do George W. Bush, Fidel Castro, Queen Elizabeth, Pope John Paul II, Khushwant Singh, Nelson Mandela, Ronald Reagan, Margaret Thatcher, Britney Spears, Justin Timberlake and Dev Anand have in common? All these famous figures have been reported dead some or the other time, before they actually entered the other world.

Yes! In the last couple of hours there have been strong rumors in a section of the media about the demise of yesteryears superstar Dev Anand. But Dale Bhagwagar, the publicist of his forthcoming film ‘Charge Sheet’ has clarified that Bollywood’s ‘evergreen hero’ is not only hale and hearty, but working at breakneck speed, completing the post-production of his latest movie.

“The rumors have no truth in them,” said Bhagwagar, and added, “Dev Saab has been working nonstop on the background score of ‘Charge Sheet’ and was actually watching television when these rumors broke out. I called him up late in the night at his Mumbai residence to check if everything was alright, and we ended up having a hearty laugh over it at 1.30 am. Right now, he’s charged about ‘Charge Sheet’. As I have known him, he possesses more energy than many of the young makers of today. Dev Anand, till date, is a man on a mission. The heavens can wait.”