Bollywood journalists need to save themselves from Paid Media says Bollywood PR Dale Bhagwagar

Dale - PR Moment article

Link to the article in PR Moment

 

 

British Asian actors need PR through the right publicists in Bollywood, says Stardust India editor

Sumita Chakraborty, the editor of Stardust India has given an interesting, informative and insightful interview to Hamant Verma of BizAsia. She aptly describes how PR has taken control over perception-building in entertainment journalism. She also mentions how “hiring the right publicists and agents” can be one of the important aspects for British Asian actors “to build a successful career in Bollywood”. She talks about Upen Patel, whom I handled PR for when he entered Bollywood… and also Katrina Kaif, whose debut film Boom was publicized by me. All in all, Sumita’s interview is a fantabulous read.

Sumita Chakraborty, editor, Stardust India, Magna Mags, Publishing Company

 

Tiger Zinda Hai photo resembles one in Maine Pyar Kiya

When I saw this Salman Khan pic from Tiger Zinda Hai, it immediately reminded me of the posters of Maine Pyar Kiya. So I decided to Google pics from MPK and bingo… that was it. :):) Cute, isn’t it?

Bollywood publicist Dale Bhagwagar posted a cute memory on Twitter.

SantaBanta.com: Dale Bhagwagar tops the list of best PRs in Bollywood

 

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Article link to Santa Banta

 

Actress Soma Mangnaanii to produce TV series on beauty secrets

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Ever wondered how Rekha has managed to look enigmatically young throughout her life! What does Katrina Kaif do to be the best bod in Bollywood! What is it that makes Sonam Kapoor seem to have a flawless complexion! And what is the secret behind that neighbourhood bombshell who attracts stares and glares as she steps out of her house!

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Actress Soma Mangnaanii who was seen in the popular Zee TV show Jabb Love Hua, plans bring some of the most exciting revelations about beauty behind stars and laymen alike, with a television series on beauty secrets.

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While she is in talks with production houses as well as channels for the show, Soma reveals that “the unique part about the series is that it’s going to take the viewer back in time, when beauty was not only about looking hot and sexy, but also a thing about the feeling from within.”

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The actress is also the Secretary for BJP’s Sindhi Cell in Bandra, Mumbai. She earlier contested the local polls as an independent candidate from Bandra locality, and even hopes to represent the party in the upcoming BMC elections in February 2017.

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Apart from acting and politics, the multi-faceted Soma dabbles in painting, designing, luxury brands and runs an NGO called Muktangan International Foundation. She has also hosted the horse-racing programme The Winning Post on Ten Sports, done advertisements, Bollywood events, music videos, and even acted in the Kollywood superhit Lesa Lesa directed by Priyadarshan.

Itsy bitsy teenie weenie, Evelyn shines in pink bikini!

Critical reviews not withstanding, Evelyn Sharma has got on to a roaring start this year with Divya Khosla Kumar’s Yaariyan. Her pink-bikini number Sunny Sunny with Yo Yo Singh is a rage at discotheques and parties. Of course, the actress is elated.

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The song is a blockbuster in India, but Evelyn couldn’t believe her ears, when she had a fan drool over her on the streets of Germany. On a visit to her hometown, the half-German half-Indian Evelyn sparkled with a broad smile, when a chap on the road started trailing her and singing her Yaariyan number Sunny Sunny.

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While she blushed and walked away, she regrets not chatting with him. “He would surely have been a Bollywood-loving NRI since he was singing fluently in Hindi,” she says with a twinkle still in her eyes. “It was out of the blue and totally flattering.”

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Moreover, Evelyn realized how big a hit the number has emerged with teens. “I get a high as I see its zooming popularity,” she admits.

 

Last year, the actress made a mark with key roles in hits like Yeh Jawaani Hai Deewani with Ranbir Kapoor and Nautanki Saala with Ayushmann Khurrana. Then a month ago, she hit fashion headlines with a sensuous short film called In Frost on the Fashion TV website.

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Recently, Evelyn also found herself in the midst of a political controversy after she performed for the Saifai Mahotsav festival in Etawah district, Uttar Pradesh. The presence of political heavyweights like Samajwadi Party (SP) supremo Mulayam Singh Yadav and his son, chief minister Akhilesh Yadav, just a few days after the Muzaffarnagar riots in the state, compounded the situation.

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It drew sharp reactions from other politicos including the Bharatiya Janta Party (BJP) state president Laxmikant Bajpai, Congress vice-president and Rashtriya Janata Dal (RJD) chief Lalu Prasad Yadav and Bahujan Samaj Party (BSP) chief Mayawati, as the actress waited it out helplessly.

 

Jiah Khan: Parde Ke Peeche Ka Sach — Deutsche Welle, Germany (Hindi)

Jiah Khan: Parde Ke Peeche Ka Sach — Deutsche Welle, Germany (Hindi)

We have been featured in a Hindi article Parde Ke Peeche Ka Sach by Germany’s international broadcaster Deutsche Welle.

Evelyn Sharma basks in Yeh Jawaani Hai Deewani glory!

Actress and fashionista Evelyn Sharma is on cloud nine. After the super success of Rohan Sippy’s Nautanki Saala and her much-appreciated performance with Ayushmann Khurranna in the number Dil Ki Toh Lag Gayi; the gal is being noticed all over again in Bollywood’s latest blockbuster Ayan Mukherji’s Yeh Jawaani Hai Deewani.

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And why not! “Starring with Ranbir is every girl’s dream,” beams the 23-year-old half-German half-Indian, who has received a positive response from public as well as the industry. “Beautiful,” “charming,” “entertaining,” “sexy and appealing,” “brings humour to the film,” are words the critics have used for her.

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“I’ve never played a sexy character like Lara before, and I admit all the flirting was a lot of fun,” she gushes with cheeks blushing! Gee!

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Apart from having set a mark as a fashion icon in India over the last few months, Evelyn has also become a sought-after face for campaigns. “2013 has been Evelyn’s best year so far. And come to think of it; it’s just her beginning. She is blessed,” quips her publicist Dale Bhagwagar.

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Meanwhile Yeh Jawaani Hai Deewani continues to roar at the box-office, having joined the 100-crore-club, even before completing a one-week-run in theatres. The worldwide net collections of the film as of now; are in the range of Rs 111-114 crores. Whoopee! In fact YJHD even managed to break into the US Top 10 and was at the ninth spot over the weekend.

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Evelyn has Issaq with Prateik Babbar coming up for release next month, followed by Yaariyaan; the directorial debut of T-Series’ head honcho Bhushan Kumar’s wife Divya Kumar; and Evelyn’s FIFTH release in a year!!

 

Indeed, this chick is blessed! Even God may not deny that! (wink)!

Evelyn Sharma gets a Vidya Balan connect with Euphoria!

Even before actress Vidya Balan made it big in Bollywood, she was a known face in the industry, thanks to her association with the band Euphoria. Now, newbie Evelyn Sharma is hoping, the same magic will rub on her as well.

 

The half-German-half-Indian international supermodel, who is working in a couple of Hindi flicks, including the Ranbir Kapoor-Deepika Padukone-starrer Yeh Jawani Hai Deewani, says, “When I was approached to perform for a Euphoria video opposite Palash Sen, I was very excited.”

“They’ve introduced many popular actresses, including Vidya Balan and Neha Dhupia. Moreover, I’m a huge fan of rock music, so I was more than thrilled to do a slow rock song video with them,” she adds. Like most Euphoria numbers earlier, the recently released video is also getting rave reviews.

 

Meanwhile, apart from Ayan Mukerji’s Yeh Jawani Hai Deewani under Karan Johar’s banner Dharma Productions, Evelyn’s is also gearing up for Manish Tiwary’s Issaq opposite Prateik Babbar and veteran filmmaker Pramod Chakravorty’s grandson Prateek Chakravorty’s debut film From Sydney With Love.

 

Foreign collaborations add glory to Indian film industry!

While British sensation Katrina Kaif continues to rule Bollywood, it was just the other week that we heard of the half-German-half-Indian international supermodel Evelyn Sharma entering Bollywood with three films already under her belt.

 

Now the latest on foreign collaborations in the Indian film industry is that Hollywood superstar Nicole Kidman has signed up to star in a movie produced and financed by Yash Raj Films Entertainment.

According to announcement made at the ongoing Film Festival at Cannes, Yash Raj has joined hands with French filmmaker Pierre-Ange Le Pogam to produce and finance Grace of Monaco, featuring Hollywood star Nicole Kidman.

Among other foreign girls who have joined hands with Indian film-making, are Arab Brazilian model Bruna Abdullah, Welsh model Lisa Lazarus, Swedish-Iranian model and dancer Maryam Zakaria, half-Sri Lankan half-Malaysian beauty Jacqueline Fernandez, half-Czech half-Pakistani American fashion model and actress Nargis Fakhri, South African Playboy model Candice Boucher, Uruguayan-Mexican actress and model Barbara Mori, Brazilian model Giselle Monteiro, Canadian model Mia Uyeda, British-born Amy Jackson, Russian model Era Tsariova, Indian Brazilian model Nathalia Kaur and Irish-born British granddaughter of Charlie Chaplin, Kiera Chaplin.

Though some people debate that India has many more beautiful faces to choose from and that our filmmakers shouldn’t be bothered to scout for talent outside! But the fact remains that the audience isn’t complaining at all. Instead, they are lapping up every foreign girl who joins forces with our industry. It’s the survival of the fittest and Brand Katrina Kaif is the biggest example.

Bollywood newbie Evelyn Sharma the new face of Rocky S.

The stunningly beautiful half-German half-Indian international model Evelyn Sharma first became the cynosure of all eyes, when she accompanied her designer friend Rocky S to the Ritesh Deshmukh-Genelia Sangeet ceremony before their wedding.

A far contrast from everyone dressed in traditional Indian outfits, Evelyn walked in wearing bright red jeans! Normally, anyone who’d do that at a Sangeet would risk a lot of frowns. But Evelyn’s poise and charm seemed to have unarmed everyone.

Following praise, she turned showstopper for Rocky, setting the ramp on fire at the Lakme Fashion Week! Some time later, she caught glances from the likes of Kangana Ranaut, Sameera Reddy, Madhur Bhandarkar and host Sohail Khan at the Provogue Royalty Fashion Nights launch.

And now, the latest is that Rocky S has signed the girl up as the face of his campaign Vilasa. Here, Evelyn sports a lot of Indian attires.

Though most foreigners are known to go wrong with ethnic outfits, surprisingly, the newbie is said to have taken to them, like fish to water! Ah, we can hardly wait to see this gal in her upcoming movies now!

Evelyn’s impressive Bollywood line-up includes Manish Tiwary’s Issaq opposite Prateik Babbar, veteran filmmaker Pramod Chakravorty’s grandson Prateek Chakravorty’s debut film From Sydney With Love, and a pivotal role in Ayan Mukerji’s Yeh Jawani Hai Deewani; the Ranbir Kapoor-Deepika Padukone starrer under Karan Johar’s banner Dharma Productions.

Foreign bombshells bombard Bollywood!

Bollywood seems obsessed with foreign bombshells! And why not? One after the other, the international beauties seem to keep making a mark. So the list is growing.

Arab Brazilian model Bruna Abdullah generated quite a buzz with I Hate Love Storys alongside Imran Khan and Sonam Kapoor, while Welsh model Lisa Lazarus impressed with Salman Khan in Veer. Swedish-Iranian model and dancer Maryam Zakaria got a chance to shake a leg with Kareena Kapoor in Agent Vinod; that too for a mujra number.


Half-Sri Lankan half-Malaysian beauty Jacqueline Fernandez has been managing to bag quite a few movies like Housefull, Murder 2, Housefull 2 and even Aladin; co-starring megastar Amitabh Bachchan.Half-Czech half-Pakistani American fashion model and actress Nargis Fakhri became a sensation of sorts opposite Ranbir Kapoor in Rockstar, while South African Playboy model Candice Boucher romanced dashing debutant Sachiin Joshi in Aazaan. Not to forget the Uruguayan-Mexican actress and model Barbara Mori who starred opposite Hrithik Roshan in Kites.

That’s not all! There has been another Brazilian model Giselle Monteiro in Love Aaj Kal, Canadian model Mia Uyeda in Blood Money, British-born Amy Jackson in Ekk Deewana Tha, Irish-born British granddaughter of Charlie Chaplin, Kiera Chaplin in Chaurahen, Russian model Era Tsariova in Cigarette Ki Tarah and Indian Brazilian model Nathalia Kaur in Department.

And as if so many foreign beauties weren’t enough, the latest to join the firang-babes bandwagon is the stunningly beautiful half-German half-Indian international model Evelyn Sharma, who has managed to bag more than three movies even before her first release.

Her impressive line-up includes Manish Tiwary’s Issaq opposite Prateik Babbar, veteran filmmaker Pramod Chakravorty’s grandson Prateek Chakravorty’s debut film From Sydney With Love, and a pivotal role in Ayan Mukerji’s Yeh Jawani Hai Deewani; the Ranbir Kapoor-Deepika Padukone starrer under Karan Johar’s banner Dharma Productions.

So what makes Evelyn so special than all the other hotties? A surprising fact is that the girl has already completed over a hundred assignments in India in the last few months, since migrating here! Plus, inspite of her half-foreign origins, she dubs in Hindi for herself! Way to go girl!