Kajol article sparks Bollywood PR hoopla

As appeared on Medium

https://medium.com/@bollywoodfeatures/kajol-article-sparks-bollywood-pr-row-96c13f4f5415

Megastar Shah Rukh Khan and the ever-sizzling Kajol.

“Actress Kajol kick-started her career in the showbiz in the 90s when the PR machinery was not in force. In the 90s, it was all about how actors conducted themselves in front of the media without the help of any PRs,” says an article on Bollywood Bubble.

However, Bollywood’s only PR guru Dale Bhagwagar has reacted in disagreement. “It’s incorrect to say that strong PR didn’t exist in the 90s. I’ve myself handled more than a dozen clients at any given time during the 90s too,” he tweeted.

“Though Kajol is a diva, Bollywood Bubble seems to be bumbling with ignorance about entertainment PR,” laughs Dale, who has handled the media for Hrithik Roshan, Shilpa Shetty, Priyanka Chopra and films like Shah Rukh Khan-starrer Don and Farhan Akhtar-starrer Rock On!!, apart from being a crisis management specialist to umpteen Bigg Boss contestants over the years.

“During the 90’s, there have been great PRs such as Gopal Pandey, RR Pathak, Raju Kariya, Ajit Ghosh, Hilla Sethna, Keshav Rai, Harish Sharma, Susheel Sharma, Peter Martis, Parag Desai, Indermohan Pannu, Shahid Khan, Arun-Gaja and Rajendra Rao.”

Filmstar Kajol — a diva she is. (Image courtesy: Internet)

“They have planned elaborate publicity campaigns, advised and guided actors with image-building, have been an integral part of PR strategies, and wielded much more influence on media than most of the current publicists. I know, because I have been there,” says the publicist who started out in PR in the 90s and went on to become a trendsetter.

Dale is one of the few actively surviving Bollywood publicists of that time and still leads the PR brigade in innovation. A simple search with his name brings up thousands of web results. The PR expert points out that public relations existed in tinsel town much before the 90s. “Bollywood PR has been thriving since the days of Raj Kapoor, Dev Anand, Sunil Dutt and Dilip Kumar,” remarks Dale, who also handled personal PR for Dev Anand as well as his last film Chargesheet.

A file picture of Bollywood’s only PR guru Dale Bhagwagar with actor Dev Anand, PR Bunny Reuben, and with other prominent Bollywood publicists from the 90s and later. (Image courtesy: Twitter)

“We have had PR greats such as VP Sathe whose publicity agency had a monopoly over media campaigns in the 50s and 60s. And then Bunny Reuben, who handled the PR for Raj Kapoor and films of Yash Chopra, BR Chopra, Basu Bhattacharya and GP Sippy. It’s been boom-time for PRs all the way since then.” Point taken.

International Women’s Day Special: Feminism is bad for women, says Bollywood publicist Dale Bhagwagar

INTERNATIONAL WOMEN’S DAY SPECIAL: Being a PR guy talking about ‘feminism’, may seem as if I am siding with some of my controversial hoity-toity Bollywood clients. However, I feel that people from the Indian film industry often objectify the word.

https://urbanasian.com/whats-happenin/2017/03/feminism-is-bad-for-women-feels-bollywood-publicist-dale-bhagwagar/

#InternationalWomensDay #WomensDay #feminism #PR #BollywoodPR

Chachi 420

Image building is better than publicity or crisis management. -Dale Bhagwagar

I wonder why many actors and actresses realise the importance of PR only when their career goes spiralling down. When they realise they are not making the monies they should be making, they decide to spend on PR and salvage or extend their career. Instead of ‘image building’ at an earlier stage, a PR has to then look at ‘publicity’ and ‘crisis management’. –Dale Bhagwagar

fame

Bollywood journalists need to save themselves from Paid Media says Bollywood PR Dale Bhagwagar

Dale - PR Moment article

Link to the article in PR Moment

 

 

Padmaavat make-up and prosthetics expert in Eenadu

Got an my PR client, National-Award winning make-up and prosthetics specialist Preetisheel Singh, featured in India’s undisputed No.1 Telugu newspaper Eenadu today. Her work for Deepika Padukone, Shahid Kapoor and Ranveer Singh in Sanjay Leela Bhansali’s Padmaavat is creating waves.

Preetisheel Singh - Eenadu - No 1 Telegu newspaper of India

India’s Republic Day Google doodle

Thank you Google. 🙂 🙂 You are a true friend. Even better than FB.  FB can block, stop and throw people out. And when its not doing that, it changes interface again and again and again and again and also increases the number of clicks per task for its own benefit. It also spams with Page invites, game invites and all sorts of distracting notifications which it does not allow users to shut off. You never do all that… at least not as much at FB  Love you more than FB 😛 #TrueFriend

India Republic Day Google doodle

A PR view of why Bigg Boss gets top of the list billing

I feel, Bigg Boss gets the highest billing among reality shows not because Salman Khan hosts it. It gets top billing because it has been customised to bring out the best and worst of human emotions. Because it plays on fear and love… more importantly, on fear… which is a stronger emotion than love.

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British Asian actors need PR through the right publicists in Bollywood, says Stardust India editor

Sumita Chakraborty, the editor of Stardust India has given an interesting, informative and insightful interview to Hamant Verma of BizAsia. She aptly describes how PR has taken control over perception-building in entertainment journalism. She also mentions how “hiring the right publicists and agents” can be one of the important aspects for British Asian actors “to build a successful career in Bollywood”. She talks about Upen Patel, whom I handled PR for when he entered Bollywood… and also Katrina Kaif, whose debut film Boom was publicized by me. All in all, Sumita’s interview is a fantabulous read.

Sumita Chakraborty, editor, Stardust India, Magna Mags, Publishing Company

 

Preetisheel Singh weaves magic on Nawazuddin Siddiqui yet again

After Nawazuddin Siddiqui’s look in the Sridevi-starrer Mom, my PR client Preetisheel Singh has transformed him yet again for ‘Thackeray’; the biopic on Bal Thackeray. The teaser has got rave reviews.

Tiger Zinda Hai photo resembles one in Maine Pyar Kiya

When I saw this Salman Khan pic from Tiger Zinda Hai, it immediately reminded me of the posters of Maine Pyar Kiya. So I decided to Google pics from MPK and bingo… that was it. :):) Cute, isn’t it?

Bollywood publicist Dale Bhagwagar posted a cute memory on Twitter.

Preetisheel Singh in The Afternoon Despatch & Courier

A big ‘thank you’ to senior award-winning journalist Chaitanya Padukone for this lovely article on my National Award-winning PR client Preetisheel Singh in Afternoon Despatch & Courier.

Preetisheel - Afternoon article

 

Urban Asian writes about Bollywood PR Dale Bhagwagar and his spin secrets to budding journalists

Urban Asian writes about Bollywood PR guru Dale Bhagwagar and his spin secrets to budding journalists

Web link of article on Urban Asian