Kajol article sparks Bollywood PR hoopla

As appeared on Medium

https://medium.com/@bollywoodfeatures/kajol-article-sparks-bollywood-pr-row-96c13f4f5415

Megastar Shah Rukh Khan and the ever-sizzling Kajol.

“Actress Kajol kick-started her career in the showbiz in the 90s when the PR machinery was not in force. In the 90s, it was all about how actors conducted themselves in front of the media without the help of any PRs,” says an article on Bollywood Bubble.

However, Bollywood’s only PR guru Dale Bhagwagar has reacted in disagreement. “It’s incorrect to say that strong PR didn’t exist in the 90s. I’ve myself handled more than a dozen clients at any given time during the 90s too,” he tweeted.

“Though Kajol is a diva, Bollywood Bubble seems to be bumbling with ignorance about entertainment PR,” laughs Dale, who has handled the media for Hrithik Roshan, Shilpa Shetty, Priyanka Chopra and films like Shah Rukh Khan-starrer Don and Farhan Akhtar-starrer Rock On!!, apart from being a crisis management specialist to umpteen Bigg Boss contestants over the years.

“During the 90’s, there have been great PRs such as Gopal Pandey, RR Pathak, Raju Kariya, Ajit Ghosh, Hilla Sethna, Keshav Rai, Harish Sharma, Susheel Sharma, Peter Martis, Parag Desai, Indermohan Pannu, Shahid Khan, Arun-Gaja and Rajendra Rao.”

Filmstar Kajol — a diva she is. (Image courtesy: Internet)

“They have planned elaborate publicity campaigns, advised and guided actors with image-building, have been an integral part of PR strategies, and wielded much more influence on media than most of the current publicists. I know, because I have been there,” says the publicist who started out in PR in the 90s and went on to become a trendsetter.

Dale is one of the few actively surviving Bollywood publicists of that time and still leads the PR brigade in innovation. A simple search with his name brings up thousands of web results. The PR expert points out that public relations existed in tinsel town much before the 90s. “Bollywood PR has been thriving since the days of Raj Kapoor, Dev Anand, Sunil Dutt and Dilip Kumar,” remarks Dale, who also handled personal PR for Dev Anand as well as his last film Chargesheet.

A file picture of Bollywood’s only PR guru Dale Bhagwagar with actor Dev Anand, PR Bunny Reuben, and with other prominent Bollywood publicists from the 90s and later. (Image courtesy: Twitter)

“We have had PR greats such as VP Sathe whose publicity agency had a monopoly over media campaigns in the 50s and 60s. And then Bunny Reuben, who handled the PR for Raj Kapoor and films of Yash Chopra, BR Chopra, Basu Bhattacharya and GP Sippy. It’s been boom-time for PRs all the way since then.” Point taken.

BREAKING NEWS: After Tripura CM’s attack, Miss World Diana Hayden finds an unlikely defender

As appeared on MangoBunch.com

Courtesy: https://www.mangobunch.com/breaking-news-tripura-cms-attack-miss-world-diana-hayden-finds-unlikely-defender/

A file picture of Diana Hayden. Pic 2

Soon after Tripura’s new Chief Minister Biplab Deb launched a scathing attack on Miss World 1997 Diana Hayden, her ex-publicist Dale Bhagwagar has come to her defense. Dale counters Deb on Diana saying, “I am not in touch with Diana from a few years, but I bet she is way too much smarter than how the Tripura CM wants to portray her.”

A few days ago, Biplab Deb had claimed there were internet and satellite communication systems in Mahabharata era, with his comment causing much debate on Twitter as well as national media.

This week, the CM launched an intense attack on the fashion designing and cosmetic industry and taunted women who have won international beauty pageants. “In all of Tripura, I see so many beauty parlours. It’s an industry, it’s a business,” he remarked.

Speaking at a public event, Deb singled out Diana saying, “Even Diana Hayden got it (the world title). See, everyone is laughing. Tell me, was Diana Hayden supposed to get it?”

A file picture of Diana Hayden at a charity event. Pic 1

Aishwarya Rai got it. That’s justified, because she carries the essence of the beauty of Indian women. Indian beauty is all about Goddess Laxmi, Goddess Saraswati. Diana Hayden does not fit to that class of beauty,” Deb stated.

Bollywood PR Dale Bhagwagar who has worked with Diana for a long time promptly reacted saying, “I don’t know why Mr Deb is suddenly targeting Diana, but what he is stating, lacks merit. Diana is a complete new-age woman — smart, caring, intelligent, intellectual, well-read, attractive and beautiful. She has a magnetic charm and warmth in her personality.”

“After being crowned Miss World, she has actually gone and done real charity work for years together, something many pageant winners only speak about during their crown-seeking days,” he added.

It can be noted here that Dale has handled the PR for maximum number of title holders, including names such as Diana Hayden (Miss World 1997), Nikita Anand(Miss India Universe 2003), Pooja Batra (Miss India International 1993), Priya Gill(Miss India International 1995) and Priyanka Chopra (Miss World 2000).

Bollywood journalists need to save themselves from Paid Media says Bollywood PR Dale Bhagwagar

Dale - PR Moment article

Link to the article in PR Moment

 

 

Bollywood PR Dale Bhagwagar explains why ‘feminism’ is bad for women

Bollywood PR Dale Bhagwagar explains why 'feminism' is bad for women.

Web link to the article on Urban Asian

 

Urban Asian writes about Bollywood PR Dale Bhagwagar and his spin secrets to budding journalists

Urban Asian writes about Bollywood PR guru Dale Bhagwagar and his spin secrets to budding journalists

Web link of article on Urban Asian

 

SantaBanta.com: Dale Bhagwagar tops the list of best PRs in Bollywood

 

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Article link to Santa Banta

 

Big B, John, Neetu among top 10 voice bloggers

According to monthly rankings of celebrities on ‘mobile social media’, Amitabh Bachchan, John Abraham and Neetu Chandra have featured among the top ten voice bloggers of the country.

“Voice blogging is not only a fantastic concept but a unique opportunity for actors to directly connect with their audiences. When I began, I had no idea it would be so much fun and such a huge success. Now sometimes, I even reveal little secrets about my life and career on my voice blog,” says an elated Neetu Chandra.

 

The other names in the top ten category include Sonu Nigam, Lara Dutta, R.Madhavan, Ravi Kishan and Harbhajan Singh. Closely following the top ten names, are celebrities like Priyanka Chopra (a new entrant to the concept), Emraan Hashmi and Riya Sen.

 

The results are based on Bubble Motion’s voice blogger rankings and showcase India’s most popular voice bloggers based on their number of followers across top of the line service providers like Reliance Communications and Bharti Airtel.

 

To follow a voice blogger, fans dial a short code on their mobile phone and pay a monthly subscription fee. They are notified by SMS whenever a voice update is recorded by the bloggers they’re following.

Food for thought…

Click here: ‘Bigg Boss’ participants in PR frenzy!



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Click here: Does Neetu Chandra’s PR secretly admire Veena Malik?