Bigg Boss aspirants should use PR strategies for limelight, feels Bollywood PR guru Dale Bhagwagar

As appeared on QNA India

Article link: https://www.qnaindia.com/bigg-boss-aspirants-should-use-pr-strategies-for-limelight-feels-bollywood-pr-guru-dale-bhagwagar/

Bigg Boss aspirants should use PR strategies for limelight, feels Bollywood PR guru Dale Bhagwagar

Bollywood’s only PR  guru Dale Bhagwagar is also the only specialist on Bigg Boss. Having handled the PR for a full 20 contestants while they have been on the controversial show, Dale also has guts to call a spade a spade. He boldly addresses queries in this exclusive no-holds-barred interview to QNA India.

Bigg Boss 13 has shifted from Lonavla to Filmcity Studios in Goregaon, Mumbai. Do you think it’s a good move?

Dale Bhagwagar: That fresh breath of Lonavla air that the Bigg Boss Housemates felt in the garden area is missing. Also, knowing that they were far away from Mumbai city, gave the contestants a feel of being separated from their near and dear ones, which went perfectly with the show’s concept. That is now missing too.

But being at Filmcity, has its own share of advantages too. Availability for props, food items, staff etc would definitely be better when in Mumbai. Travel time for staff and Salman Khan is less.

Moreover, security is better as Filmcity has two security gates before one reaches any studio floor. The distance between the first and second gate is almost 2 kilometers. So for any anti-Bigg Boss protest morchas to walk all the way, would be quite a task, and also provide the makers ample time to call for police help, just in case any protest morcha breaks through the first security gate.

Bigg Boss House

Will Bigg Boss 13 get better TRPs than last season?

Dale Bhagwagar: I have a feeling Bigg Boss TRPs may not rise with the passing of its seasons now. The reasons are many. The attention span of people have changed. Also, most youth want to watch shows on the go, and not sit in front of television sets anymore. Though on Voot, the show has limited its visibility by being absent on YouTube; the most popular platform for videos.

Another reason is that the show has deviated from its original concept of being truthful to reality television, and feels more and more like a game show. Being a publicist in the entertainment field and having handled the PR for the maximum Bigg Boss contestants and watched them closely, I’m of the impression that the media publicity for the show also needs more innovativeness and improvement.

Many more journalists need to receive its daily synopsis and publicity images. The PR images for the media could be of better size, correct format and higher resolution too. This would make the journalist’s job of covering Bigg Boss, easier. Scribes may then refrain from searching and lifting random images from FB pages or channel website, which may not satisfy their needs for a great image-resolution.

Apart from all this, one has to also understand that Gen Z does not sit and watch TV serials. So most of the times, they identify quite less with the TV stars which feature more and more on Bigg Boss nowadays. All these and many more transformational changes could give the fortunes of Bigg Boss a punchy boost.

Bigg Boss approaches a lot of celebrities, but only a few of them finally go to the Bigg Boss House. Do you think this is a promotional ploy by the makers to create a wider buzz for the show before it rolls?

Bollywood PR Dale Bhagwagar

Dale Bhagwagar: Ha ha! It seems you have stumbled upon some secret. Yes, this does create a buzz initially, as not all who are approached are aware of the secrecy clause in BB contracts. So they yap and talk and hint, or tell their friends that they have been approached for Bigg Boss. Some even pompously write on FB that BB approaches them every year. But I don’t think that kind of PR buzz helps them. If they really want to be on the show by getting in the limelight, or catch the attention of the makers, there are other intelligent PR strategies and methods.

What if the selection process goes on public voting?

Dale Bhagwagar: That could be an interesting turn. But the public will have to see the drama quotient of the contestants and judge by that. Only then will it work well. Hai na.

Is it better to have only celebrities in Bigg Boss or is it better to have common people with celebrities?

Dale Bhagwagar: The hero of the show should be the concept. I feel, the best thing for Bigg Boss will be to focus on its original ‘reality television’ format and reduce the number of games and tasks. I also strongly feel that Bigg Boss should have two seasons every year — one with celebs and another with commoners.

What do you have to say about most contestants who win Bigg Boss, but are not able to remain in the news after winning? What could be the reason?

Dale Bhagwagar: The primary reason for this is that success goes to their head. The months they spend in isolation makes them believe that the show has made superstars out of them. When they meet their family and friends on the show, they hear stories of how they are being talked about in the outside world; about how famous they have become etc etc etc. They think they have ‘arrived’ and this thought goes to their head.

When they come out they are mobbed, first by the media and then by the people on the streets. They get a lot of instant recognition. In all this hullabaloo, most of them forget that PR plays an important role in the imaging, branding and consistency of any publicity exercise.

What they completely fail to realize is that long-term fame is not about hype, but about imaging and branding. That is why so many Bigg Boss contestants lose out in the long run, with most of these disappearing into oblivion. Even the winners.

 

How to prepare and survive war from home

As appeared on Medium

Original article link: https://medium.com/@mediamughal/how-to-prepare-and-survive-war-from-home-f83adec23c72

Tensions often grow between countries to the extent when things come to a boil and bring nations on the brink of war. Of course, no sensible person wants war, but in case it has to happen, you need to know how to be prepared for it. Mass Media student Anchal Sujanti spoke to PR guru Dale Bhagwagar to find out how people could prepare and survive war from home. Here is a summary from her conversation with the public relations expert.

Stock up

During a war, everything becomes expensive. Retailers might want to take undue advantage of such a situation. After a point, shops near you could close down as well. Black markets may thrive. So you need to stock up on food with longer shelf life — items such as wheat flour, rice, pulses, cooking oils, frozen foods, packed instant noodles, jams, honey, sugar, tea, coffee, biscuits, snacks, energy bars, corn flakes, oats, dry fruits — stuff that could not only feed you and your family, but also maintain energy levels.

Not to forget, lots and lots of drinking water to keep you hydrated. There are high chances of electricity cuts during war, and these can quickly lead to water shortages. Also remember vehicle fuel and cooking gas supplies.

Filling up the fuel tank could be a good idea, in case you need to make any emergency trips. Keeping some raw vegetables and fresh fruits in your initial stock can help, in case of lack of cooking gas supply. Some with a wider vision, may stock up immunity boosters and anti-septic naturals like turmeric, garlic and ginger.

A helping hand

In a crisis, life is more difficult if you try and survive alone. But if you have the support of your family members, close friends and trusted neighbours, you could share resources, which could make things easier. Plus, caring communities can also be of great moral support and reduce fear. Help the injured. Don’t forget that you too could be in their place and would want others to help you. Children too need to be explained rules and the importance of discipline in the event of any possible mishap.

Find sources of correct information

During a war, it is vital to find authentic news from the right sources. In such situations, the government normally sets up websites and helplines which could keep you aware of developments. In case your phone, cable TV and internet networks are down, you could tune in to the radio to get authentic news updates. Whatever be the case, beware of fake news and false propaganda, whether it is through the internet or through rumours. When in doubt, cross check and double check.

Keep these basic tools ready

At such times, the administration generally switches off electricity at nights and instructs people to keep lights off, so that enemy planes cannot easily spot places to target and bomb. You might be instructed to draw curtains and use very dim lights when necessary. In such circumstances, you will need a decent torch and a good stock of candles.

Also, batteries to keep your phones, radios and laptops charged and running for news flow and to react on emergencies. Whichever gadgets require USB charging, keep them fully charged in advance.

Your building society should also ensure that your building has all the firefighting equipment like fire extinguishers in a working condition. For worse situations, face masks could also be kept in handy, in case a fire breaks out in the building. Mind you, in such situations, many collapse due to the smoke first.

Decide on your personal shelter space

During the World Wars, there used to be huge bunkers and shelters, where people could go and hide during bombing air-raids. But in today’s time and age, we do not have such bunkers in cities. Neither does the government have means to build shelters for a large population at short notice. So the best place where one can be safe is probably their own house.

Every house has a place where you can hide a bit, in case of a bombing. When war breaks out, your family immediately needs to decide on nooks and corners inside your house where you can take shelter, in case you spot any enemy planes approaching. You need to plan in advance and designate places you would want to duck in, whether it is a wardrobe enclosure, bathroom, or under tables or beds.

This is mainly done to safeguard yourself from any debris that may fall from the ceiling or any portion of your house which may collapse with the impact of a bombing. Make sure you do not designate such spaces in the kitchen or near glass windows or mirrors. You need to make a Plan A, Plan B and even Plan C, because in a deep crisis situation, you will not have time to understand what would happen at the next moment. It is important to understand that wars are not fought in the conventional way anymore and weapons of mass destruction are more and more powerful now.

Don’t forget cash

One of the most important things you would need is cash. If nearby banks are closed, you would need cash in hand to buy whatever available goods you can. So, withdraw and keep a decent amount of cash at home, which can come of help to survive the war period. Also, be prepared to barter stuff with your friends and neighbours.

Do you have your medical supplies?

Also make sure that you have a proper first aid kit, along with all the basic medical supplies you might need — like paracetamol tablets, adhesive bandages, sterile gauze pads, cotton bandages, topical antiseptic liquid etc — and also your daily medicinal, vitamin or protein requirements, if any. Though it may sound trivial, you could also pay some attention on stocking up personal hygiene items like soap, toothpaste, health oils and other bathroom essentials.

Keep calm, smile and survive

Last but not the least, you need to remember that when you panic, you tend to make wrong decisions. In a crisis, stress management is crucial. When the situation gets aggravated to such a great level, people can snap often and tempers can flow. So one needs to pay a lot of attention to keep the mind calm.

This can be done through listening to music, watching movies (if you have the means), reading inspiring books, watching motivational videos and keeping yourself busy with some entertainment to reduce stress throughout the day. Meditation could also help.

Since one can’t stay indoors all day, you would also need to find a safe space to move around and exercise, as movement is crucial to a healthy mind and body. Maybe a corridor, your building lobby or even the basement. Of course, a little bit of sunlight could be a bonus.

Remember that war can bring untold disasters like black-outs, riots, societal corruption, martial law, and even biological, chemical and nuclear events. The key is to be mentally as well as physically prepared for any situation that is thrown upon you. These points will definitely go a long way in helping you and your family survive. Take care, stay prepared, protect yourself and keep smiling. Rock on.

Kajol article sparks Bollywood PR hoopla

As appeared on Medium

https://medium.com/@bollywoodfeatures/kajol-article-sparks-bollywood-pr-row-96c13f4f5415

Megastar Shah Rukh Khan and the ever-sizzling Kajol.

“Actress Kajol kick-started her career in the showbiz in the 90s when the PR machinery was not in force. In the 90s, it was all about how actors conducted themselves in front of the media without the help of any PRs,” says an article on Bollywood Bubble.

However, Bollywood’s only PR guru Dale Bhagwagar has reacted in disagreement. “It’s incorrect to say that strong PR didn’t exist in the 90s. I’ve myself handled more than a dozen clients at any given time during the 90s too,” he tweeted.

“Though Kajol is a diva, Bollywood Bubble seems to be bumbling with ignorance about entertainment PR,” laughs Dale, who has handled the media for Hrithik Roshan, Shilpa Shetty, Priyanka Chopra and films like Shah Rukh Khan-starrer Don and Farhan Akhtar-starrer Rock On!!, apart from being a crisis management specialist to umpteen Bigg Boss contestants over the years.

“During the 90’s, there have been great PRs such as Gopal Pandey, RR Pathak, Raju Kariya, Ajit Ghosh, Hilla Sethna, Keshav Rai, Harish Sharma, Susheel Sharma, Peter Martis, Parag Desai, Indermohan Pannu, Shahid Khan, Arun-Gaja and Rajendra Rao.”

Filmstar Kajol — a diva she is. (Image courtesy: Internet)

“They have planned elaborate publicity campaigns, advised and guided actors with image-building, have been an integral part of PR strategies, and wielded much more influence on media than most of the current publicists. I know, because I have been there,” says the publicist who started out in PR in the 90s and went on to become a trendsetter.

Dale is one of the few actively surviving Bollywood publicists of that time and still leads the PR brigade in innovation. A simple search with his name brings up thousands of web results. The PR expert points out that public relations existed in tinsel town much before the 90s. “Bollywood PR has been thriving since the days of Raj Kapoor, Dev Anand, Sunil Dutt and Dilip Kumar,” remarks Dale, who also handled personal PR for Dev Anand as well as his last film Chargesheet.

A file picture of Bollywood’s only PR guru Dale Bhagwagar with actor Dev Anand, PR Bunny Reuben, and with other prominent Bollywood publicists from the 90s and later. (Image courtesy: Twitter)

“We have had PR greats such as VP Sathe whose publicity agency had a monopoly over media campaigns in the 50s and 60s. And then Bunny Reuben, who handled the PR for Raj Kapoor and films of Yash Chopra, BR Chopra, Basu Bhattacharya and GP Sippy. It’s been boom-time for PRs all the way since then.” Point taken.

BREAKING NEWS: After Tripura CM’s attack, Miss World Diana Hayden finds an unlikely defender

As appeared on MangoBunch.com

Courtesy: https://www.mangobunch.com/breaking-news-tripura-cms-attack-miss-world-diana-hayden-finds-unlikely-defender/

A file picture of Diana Hayden. Pic 2

Soon after Tripura’s new Chief Minister Biplab Deb launched a scathing attack on Miss World 1997 Diana Hayden, her ex-publicist Dale Bhagwagar has come to her defense. Dale counters Deb on Diana saying, “I am not in touch with Diana from a few years, but I bet she is way too much smarter than how the Tripura CM wants to portray her.”

A few days ago, Biplab Deb had claimed there were internet and satellite communication systems in Mahabharata era, with his comment causing much debate on Twitter as well as national media.

This week, the CM launched an intense attack on the fashion designing and cosmetic industry and taunted women who have won international beauty pageants. “In all of Tripura, I see so many beauty parlours. It’s an industry, it’s a business,” he remarked.

Speaking at a public event, Deb singled out Diana saying, “Even Diana Hayden got it (the world title). See, everyone is laughing. Tell me, was Diana Hayden supposed to get it?”

A file picture of Diana Hayden at a charity event. Pic 1

Aishwarya Rai got it. That’s justified, because she carries the essence of the beauty of Indian women. Indian beauty is all about Goddess Laxmi, Goddess Saraswati. Diana Hayden does not fit to that class of beauty,” Deb stated.

Bollywood PR Dale Bhagwagar who has worked with Diana for a long time promptly reacted saying, “I don’t know why Mr Deb is suddenly targeting Diana, but what he is stating, lacks merit. Diana is a complete new-age woman — smart, caring, intelligent, intellectual, well-read, attractive and beautiful. She has a magnetic charm and warmth in her personality.”

“After being crowned Miss World, she has actually gone and done real charity work for years together, something many pageant winners only speak about during their crown-seeking days,” he added.

It can be noted here that Dale has handled the PR for maximum number of title holders, including names such as Diana Hayden (Miss World 1997), Nikita Anand(Miss India Universe 2003), Pooja Batra (Miss India International 1993), Priya Gill(Miss India International 1995) and Priyanka Chopra (Miss World 2000).

Bollywood journalists need to save themselves from Paid Media says Bollywood PR Dale Bhagwagar

Dale - PR Moment article

Link to the article in PR Moment

 

 

Society Mandate – Cover Story – March 2014

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Mandate Cover Story - 12 Inside Pages

Evelyn Sharma – Fashionista with a Bollywood tadka

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Best known as ‘Lara’ in Ayan Mukerji’s Yeh Jawaani Hai Deewani, alongside Ranbir Kapoor, under Karan Johar’s banner Dharma Productions, Evelyn Sharma played a sexy ditz who wraps a most charming Ranbir around her little finger and stunned the audience with her sensuous performance of hit song Ooh La La. The film is blockbuster, having broken records at the box-office last year and Evelyn is on cloud nine, marking YJHD as her second hit movie after Rohan Sippy’s Nautanki Saala opposite Ayushman Khurrana only a few weeks earlier!

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Currently the 23-year-old half-German half-Indian supermodel-turned-actress is busy promoting her next film, T-Series’  Yaariyan, where she will be romancing Humse Hai Life teen heart-throb Himansh Kohli. She plays an angelic dream girl and will be seen donning a bikini for the first time in the sexy beach song Sunny Sunny with superstar Yo Yo Honey Singh for this fresh college movie, which happens to be the directorial debut of Super Cassettes icon Bhushan Kumar’s enterprising wife Divya Khosla Kumar.

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The two hit movies old actress will celebrate Yaariyan as her fifth release in one year on January 10, 2014 and has already been signed for more projects such as David Dhawan’s multi-starrer Main Tera Hero with Varun Dhawan, Anupam Kher, Illeana D’Cruz and more; as well as Neeraj Pathak’s Bhaiyyaji Superhit with Sunny Deol and opposite Arshad Warsi.

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Taking a strong stand in the Bollywood industry and shooting straight into the Times of India’s Most Desirable List, Evelyn has fast emerged a sought-after fashion icon for events, brands and designers. The names go from designers Nishka Lulla, Rocky S, Falguni & Shane Peacock and Wendell Rodricks to rock bands like Euphoria and jewelry brands like Gehna who have longed for the beauty to be their muse. Besides her endorsements such as Parachute Advansed, Biba, Anandam World City or innerwear brand Bodycare Creations, the rising star was recently signed as the new face for Blenders Pride, and is seen opposite Priyanka Chopra on the Blenders Pride Fashion Tour hoardings.

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As if this isn’t enough, Evelyn is also actively involved in supporting various causes, such as children charities, animal rescue, clean environment and breast cancer awareness. In her spare time, the multifaceted actress makes music, loves dancing and trains in kickboxing. So you see, this girl literally kicks ass! Lol.

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Some magazine COVERS we have arranged for our Bollywood PR client Evelyn Sharma

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The Fashion Ethics, January 2014

 

Phegency magazine, Pakistan, January 2014

dalebhagwagarmediagroup@gmail.com

Screen scorcher Evelyn Sharma basks In Frost

 

So you thought one can only bask in the glory of the sun, eh? Think again!

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This weekend, actress and fashionista Evelyn Sharma is burning the web screens in a short fashion film called In Frost premiered on the Fashion TV website.

 

The three-minute slick-flick featuring vignettes of the screen scorcher is produced by Vatsal Mehta and directed and edited by Maul Gohel, who was chosen among 25 international fashion and advertising photographers to win top honours at the Cannes Film Festival this year.

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It has Evelyn basking in morning light, wearing modish outfits from ace designer Nishka Lulla. The pretty gal moves like a dream while the sun rays and its hues penetrate her – striding with grace and confidence – as if burning with ambition under warmth of the rising sun.

 

The stillness of a foggy sky in the backdrop seems to take her into dreamy rewind mode with a beautiful sepia tone at times, giving a retro feel to the scenes, yet maintaining a contemporary pace for the film.

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She is styled by Hasnain Patel with make-up by Shubhash Singh. A mesmerizing score by Robin Thicke ft. Pharrell titled Blurred Lines plays in the background.

 

Though the film is called In Frost – more than frosty, we find it piping hot. Watch it and judge for yourself.

 

Evelyn Sharma to match dance steps with Arshad Warsi

 

Evelyn Sharma seems to have all the luck by her side. From starting out as a fashionista and graduating to Bollywood success with super hits like Nautanki Saala! and the Ranbir Kapoor-starrer Yeh Jawaani Hai Deewani (YJHD), she’s now turning a new leaf.

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Evelyn has been signed by director Neeraj Pathak for Bhaiyyaji Superhit starring Sunny Deol, Preity Zinta and Arshad Warsi.

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Pitted as the leading lady opposite Arshad, she plays a cute, sexy but traditional Indian girl. But what the actress is most excited about is matching dance steps with him!

 

Apart from being a powerhouse performer, Arshad is well-known for being a great dancer. And Evelyn feels this gives her a great chance to hone her dancing skills too. Nowadays, the gal is often spotted at a dance rehearsal hall in Andheri, Mumbai. We wonder if that has something to do with the challenge of dancing with Arshad.

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Meanwhile, having bagged a role with various shades, comedy, songs, dance and all, Evelyn is glad to work with director Neeraj Pathak. “He spotted me in YJHD and invited me to his office for a meeting. He compliments me for my talent and thinks I am a quick learner. I feel honoured with the praise.”

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And what does her hero Arshad think of her? “When I first shot with him in Jaipur, it was a scene where I was performing a puja in the house. And Arshad was quite amused by my Hindi accent,” she winks.

 

Evelyn Sharma’s bikini dance moves with Yo Yo Honey Singh!

 

Aishwarya Rai did it in Dhoom. Priyanka Chopra did it in Andaaz, Don, Dostana and for Pitbull. Katrina Kaif did it in Boom and in Spain with Ranbir Kapoor (wink). Deepika Padukone did it in Cocktail.

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This holiday season, actress Evelyn Sharma has got a pretty good reason to join the Bollywood bikini brigade with a sizzling beach song. The gal will hit the silver screens in a scorching hot two-piece bikini for the first time ever with superstar Yo Yo Honey Singh’s song Paani Paani for her next movie Yaariyan; the directorial debut of T-Series’ head honcho Bhushan Kumar’s wife Divya Khosla Kumar.

 

Laughing off the recent rumours that plastic surgery must have gotten Evelyn her perfect figure, the young actress says: “I love to dance! In movies, on stage and to stay fit! Dance is a great workout too! It keeps your body toned and stamina high!”

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To the question if she felt uncomfortable in a two-piece, she winks: “What’s better to wear on the beach than a swimming costume! The song is full of fun, sun and yaariyan! I really enjoyed the shoot with Divya ji! She knew exactly how to make us feel comfortable and get our energy going with every take!”

 

Evelyn surprised the audience with her sweet Seeta role and cabaret like song Dil Ki Toh Lag Gayi earlier this year in the hit movie Nautanki Saala opposite Ayushman Khurrana; and went on to showcase her dancing skills to Ooh La La, playing a vivacious character alongside Ranbir Kapoor in Ayan Mukherji’s Yeh Jawaani Hai Deewani; one of the biggest blockbusters of the year. Attagirl!

Stranded Evelyn Sharma boards an overnight train!

 

Some Bollywood stars are known to go out of the way to accommodate their producers, sometimes braving risks and weather. We often hear such episodes of professionalism about Salman Khan, Aamir Khan, Akshay Kumar, Priyanka Chopra, Kareena Kapoor and Deepika Padukone. Joining the list now is the Yeh Jawaani Hai Deewani actress Evelyn Sharma.

 

Recently, on her way to shoot for Divya Khosla Kumar’s Yaariyan in Darjeeling and Sikkim, Evelyn’s flight was rerouted from Bagdogra to Guwahati airport because of a bad storm, leaving her stranded alone with her luggage.

 

Shooting was scheduled for the next day and since she knew it’s a big hassle for any producer to reschedule location shoots, the actress decided to bravely take an overnight train from Guwahati to Siliguri to reach her sets on time.

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“Luckily, God sent an angel in the form of one of the nicest persons I have ever met; to guide and guard me the whole journey – from going to the railway station, arranging for a ticket on a completely booked train, guarding me for 10 hours on the journey, inviting me for lunch in Siliguri and safely dropping me to the car which brought me to the shoot in Sikkim,” a grateful Evelyn reveals, though concealing the name and gender of this ‘mystery person’.

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“Without the timely help, I would have been lost in Guwahati, as my phone was dead and the flight personnel did not help at all,” she adds.

 

Needless to say, her entire film crew was highly impressed with Evelyn’s bravery of taking the train alone in the night, just to make sure she reached on time.

 

Yaariyan is the directorial debut of T-Series’ head honcho Bhushan Kumar’s wife Divya Khosla Kumar and releases on January 31 next year.