While Chhichhore has crossed the 200 crore mark, and Housefull 4 is roaring at the box-office with a collection of 53.22 crore in just three days, another movie of National Award-winning makeup and prosthetic character designer Preetisheel Singh is doing stupendous business.
Bigil is the latest blockbuster from Tamil film industry Kollywood’s megastar Vijay, who has become synonymous with Diwali releases in the South, as Rajinikanth is with Pongal or Salman Khan is with Eid in Bollywood. Recently, Shah Rukh Khan described Bigil as Chak De on steroids.
For the movie, Preetisheel has designed two looks for Vijay in a double role, one a footballer and the other as a gangster. “Bigil was a very exciting project as we had to do two different generation looks,” says Preetisheel.
“Vijay Sir doesn’t speak much but is a gem of a person. My experience with him has been amazing. He is very welcoming and very easy to talk to,” she quips, adding that she has curated another look with him for a movie which will go on floors soon.
Preetisheel has earlier achieved a hattrick a year ago, when three of her movies Padmaavat, 102 Not Out and Mulk hit the bulls eye. In recent months she has also garnered abundant praise about her work for Andhadhun and Thackeray.
She has been behind some of the best looks of a plethora of top Bollywood stars like Ajay Devgn, Akshay Kumar, Amitabh Bachchan, Ayushmann Khurrana, Deepika Padukone, Kangana Ranaut, Madhuri Dixit, Nawazuddin Siddiqui, Radhika Apte, Ranveer Singh, Salman Khan, Shahid Kapoor & Sunny Deol.
Her work will soon be seen in forthcoming movies like the Nawazuddin Siddiqui-Radhika Apte-starrer Raat Akeli Hai, Ayushmann Khurrana-starrer Bala, Kartik Aaryan-Bhumi Pednekar-starrer Pati Patni Aur Woh, Sunny Singh-starrer Ujda Chaman, Kangana Ranaut-starrers Panga and Dhaakad, and Bhansali Productions’ Tuesdays and Fridays.
Bollywood’s only PR guru Dale Bhagwagar is also the only specialist on Bigg Boss. Having handled the PR for a full 20 contestants while they have been on the controversial show, Dale also has guts to call a spade a spade. He boldly addresses queries in this exclusive no-holds-barred interview to QNA India.
Bigg Boss 13 has shifted from Lonavla to Filmcity Studios in Goregaon, Mumbai. Do you think it’s a good move?
Dale Bhagwagar: That fresh breath of Lonavla air that the Bigg Boss Housemates felt in the garden area is missing. Also, knowing that they were far away from Mumbai city, gave the contestants a feel of being separated from their near and dear ones, which went perfectly with the show’s concept. That is now missing too.
But being at Filmcity, has its own share of advantages too. Availability for props, food items, staff etc would definitely be better when in Mumbai. Travel time for staff and Salman Khan is less.
Moreover, security is better as Filmcity has two security gates before one reaches any studio floor. The distance between the first and second gate is almost 2 kilometers. So for any anti-Bigg Boss protest morchas to walk all the way, would be quite a task, and also provide the makers ample time to call for police help, just in case any protest morcha breaks through the first security gate.
Will Bigg Boss 13 get better TRPs than last season?
Dale Bhagwagar: I have a feeling Bigg Boss TRPs may not rise with the passing of its seasons now. The reasons are many. The attention span of people have changed. Also, most youth want to watch shows on the go, and not sit in front of television sets anymore. Though on Voot, the show has limited its visibility by being absent on YouTube; the most popular platform for videos.
Another reason is that the show has deviated from its original concept of being truthful to reality television, and feels more and more like a game show. Being a publicist in the entertainment field and having handled the PR for the maximum Bigg Boss contestants and watched them closely, I’m of the impression that the media publicity for the show also needs more innovativeness and improvement.
Many more journalists need to receive its daily synopsis and publicity images. The PR images for the media could be of better size, correct format and higher resolution too. This would make the journalist’s job of covering Bigg Boss, easier. Scribes may then refrain from searching and lifting random images from FB pages or channel website, which may not satisfy their needs for a great image-resolution.
Apart from all this, one has to also understand that Gen Z does not sit and watch TV serials. So most of the times, they identify quite less with the TV stars which feature more and more on Bigg Boss nowadays. All these and many more transformational changes could give the fortunes of Bigg Boss a punchy boost.
Bigg Boss approaches a lot of celebrities, but only a few of them finally go to the Bigg Boss House. Do you think this is a promotional ploy by the makers to create a wider buzz for the show before it rolls?
Dale Bhagwagar: Ha ha! It seems you have stumbled upon some secret. Yes, this does create a buzz initially, as not all who are approached are aware of the secrecy clause in BB contracts. So they yap and talk and hint, or tell their friends that they have been approached for Bigg Boss. Some even pompously write on FB that BB approaches them every year. But I don’t think that kind of PR buzz helps them. If they really want to be on the show by getting in the limelight, or catch the attention of the makers, there are other intelligent PR strategies and methods.
What if the selection process goes on public voting?
Dale Bhagwagar: That could be an interesting turn. But the public will have to see the drama quotient of the contestants and judge by that. Only then will it work well. Hai na.
Is it better to have only celebrities in Bigg Boss or is it better to have common people with celebrities?
Dale Bhagwagar: The hero of the show should be the concept. I feel, the best thing for Bigg Boss will be to focus on its original ‘reality television’ format and reduce the number of games and tasks. I also strongly feel that Bigg Boss should have two seasons every year — one with celebs and another with commoners.
What do you have to say about most contestants who win Bigg Boss, but are not able to remain in the news after winning? What could be the reason?
Dale Bhagwagar: The primary reason for this is that success goes to their head. The months they spend in isolation makes them believe that the show has made superstars out of them. When they meet their family and friends on the show, they hear stories of how they are being talked about in the outside world; about how famous they have become etc etc etc. They think they have ‘arrived’ and this thought goes to their head.
When they come out they are mobbed, first by the media and then by the people on the streets. They get a lot of instant recognition. In all this hullabaloo, most of them forget that PR plays an important role in the imaging, branding and consistency of any publicity exercise.
What they completely fail to realize is that long-term fame is not about hype, but about imaging and branding. That is why so many Bigg Boss contestants lose out in the long run, with most of these disappearing into oblivion. Even the winners.
Much has been said about singer Jasleen Matharu and her mentor Anup Jalota’s presence on India’s topmost reality show Bigg Boss. The last two days have seen them trending on Twitter, with loads of memes dedicated to the BB12 couple all over social media.
While it has been projected by host Salman Khan, Jasleen as well as Jalota as a relationship with romantic overtures, Bollywood PR guru Dale Bhagwagar has posted something quite contrary to that on his social media.
Anupji is a dude of dudes. But I have a feeling that Jasleen and the Bhajan Samrat’s relationship is platonic. #BiggBoss12#BB12
“Anupji is a dude of dudes. But I have a feeling that Jasleen and the Bhajan Samrat’s relationship is platonic. #BiggBoss12 #BB12,” he wrote on his Twitter. For the uninitiated, a ‘platonic relationship’ is defined as one that is purely spiritual and not physical.
Dale has handled PR for some of the biggest names in Bollywood, including Hrithik Roshan, Shilpa Shetty and Priyanka Chopra. But not many are aware that long ago, the publicist also handled the media for Jalota, something he has always proudly announced on his website.
When it comes to Bigg Boss, Dale’s ‘feelings’ on various topics have always come true! Wonder if the Bollywood PR specialist could be right about this one too! Only time will tell.
Wednesday, September 19, 2018 12:25 ISTBy Santa Banta News NetworkEven as Bigg Boss 12 completes its first 48 hours, the seventeen housemates — Dipika Kakar Ibrahim, Karanvir Bohra, Nehha Pendse, SreeSanth, Shrishty Rode, Jasleen Matharu and Anup Jalota, Kriti Verma and Roshmi Banik, Nirmal Singh and Romil Choudhary, Somi Khan and Saba Khan, Sourabh Patel and Shivashish Mishra, Urvashi Vani and Deepak Thakur — are already at loggerheads.
Megastar host Salman Khan may be happily boggled that the contestants made up of five singles and six jodis (pairs) have brought down the house with their infighting, bitching, crying and back-biting, apart from beginning to create lobbying for friends and forging new friendships.
“Bigg Boss is not just another brand. It’s Indian television’s biggest and best reality firebrand. If anyone was expecting anything less from the show, I’d say the person was in delusional fairyland,” smirks Bollywood’s only PR guru Dale Bhagwagar, who has handled the media for celebrities such as Hrithik Roshan, Priyanka Chopra, Vivek Oberoi and films like Don and Rock On!!
“If you mark minutely, most of the BB12 contestants have very defined personalities with varied nuances to their characterizations. The distinctive differences in their nature would soon create a psychological minefield, which would trap them in their own images,” he analyses.
Apart from being the top Bollywood publicist, Dale is considered by the press as an authority on Bigg Boss. Having handled the publicity for a full 20 contestants who have been on the show, he is also the guy who spearheaded the media hype for Shilpa Shetty during her iconic win on Celebrity Big Brother in the United Kingdom.
But the Mumbai-based publicist feels there is a slight drawback in Bigg Boss Season 12. Dale points out, “Almost 13 of the 17 contestants are strong and can hold on their own, which is a very high percentage to have right at the start. However, I feel that the chemistry which was expected out of the jodis, is almost missing.”
The Bigg Boss specialist adds that this ‘missing chemistry’ element between the pairs may not change soon. “But as equations shift, there will be new pairs of friends and frenemies, and these can well make up for the loss of chemistry which we may feel now. Plus, eventually, since there has to be one winner, the Boss may be forced to break up the pairs anyway.” Oh yes, amidst all the hype about jodis, we never thought about that!
Bigg Boss is the undisputed No 1 reality show on Indian television. But some BB fans are said to have found the new promo of Bigg Boss Season 12, a little weird. Highlighting the concept of jodis (pairs) for BB12, megastar Salman Khan is seen playing a school teacher, replete with his typical bizarre antics; like riding himself on a foot-ruler under his crotch… eww.
However, Bollywood’s only PR guru Dale Bhagwagar, who has handled the publicity and crisis management for a full 20 contestants of Bigg Boss points out, “It’s not really odd to have Salman doing awkward antics. In fact, that adds to his dabangg, bindaas, bad-ass brand, which he knows how to play to the hilt.” True that!
So all those who found the BB12 promo somewhat crude “need to take heart,” says the Bollywood publicist. “I’m pretty sure, things will only get more interesting from here and add to the dramatic value of the firebrand that the show is. After all, we are talking about the House of Scandal,” he winks.
Dale has also sourced and posted a little video of some of the past Salman Khan promos of Bigg Boss on his Twitter to prove his point.
“Found something interesting on YouTube just now. Bigg Boss promos from past seasons featuring the inimitable Salman Khan. Check ’em out… https://www.youtube.com/watch?v=rWS3iiVWd8Q … @BiggBoss #BiggBoss12 #BB12,” wrote the public relations specialist from Mumbai.
The video, with promos right from BB4 to BB12, tracks an interesting journey indeed. Let’s hope Bigg Boss12 turns out to be as interesting and controversial as always.
A file pic from Bigg Boss (Image courtesy – Internet)
Normally, Bigg Boss begins in the first week of October every year. However, if reliable sources are to be believed, this season, India’s number one reality show will begin earlier.
Bollywood’s only PR guru Dale Bhagwagar, who has handled the media for some of the reality show’s best and most controversial contestants like Rakhi Sawant, Rahul Mahajan, Pooja Misrra, Aman Verma, Diana Hayden, Ashmit Patel, Amar Upadhyay, Sherlyn Chopra, Aarya Babbar, Sonali Raut and Mandana Karimi, has tweeted that he feels, this year the BB12 showing may be preponed by a fortnight.
I have a feeling Bigg Boss 12 would make an early start this year, beating it’s normal October first week timing by a fortnight or so.
“I have a feeling Bigg Boss 12 would make an early start this year, beating it’s normal October first week timing by a fortnight or so,” tweeted the celebrity publicist, whose PR agency has also handled the publicity for some of the best Bollywood stars such as Hrithik Roshan, Shilpa Shetty, Priyanka Chopra and movies like the Shah Rukh Khan starrer Don and Farhan Akhtar starrer Rock On!!
The Bollywood publicist is well-known for his correct ‘feelings’ about matters of the entertainment industry. So going by his post, we are best expecting BB12 to begin around September 16, probably with participants from major Indian cities like Delhi, Mumbai and Kolkata.
The anticipation for Bigg Boss is pretty high this year too, specially as it introduces the concept of jodis (pairs) as housemates. Which means, we may see participants getting in two-by-two; somewhat like girlfriends-boyfriends jodis, married couples, live-in relationship couples, brothers and sisters, friends, or even transgender or gay and lesbian couples — Bigg Boss is full of surprises, so we never know
Meanwhile, megastar host Salman Khan can have a consolidation of sorts, since his film Race 3 has done roaring business at the box-office, inspite of the media panning it. So now, all eyes on Bigg Boss Season 12.
When chart-topping Punjabi singer-composer Guru Randhawa first met actress Elnaaz Norouzi on the sets of his new music video, he began praising her “stunning looks” to a unit member in Punjabi. Elnaaz being an Iranian by birth, Guru obviously thought she wouldn’t understand Hindi or Punjabi. But Elnaaz, who actually speaks seven languages including fluent Hindi, stunned Guru when she pitched in, thanking him in Punjabi.
The couple’s onscreen chemistry would be on display this week, as T-Series releases Guru’s latest Punjabi single Made In India. Crazily famous among his legion of diehard fans, Guru will be seen wooing Elnaaz in the video, which has been shot in Milan and Lake Como in Italy. The lyrics have him praising his girl for her out-of-this-world beauty and describing how she looks as if she is made in India.
Written, composed and sung by Guru himself, Made In India’s teaser is already out. Going by the sound of it, the number seems to be yet another potential blockbuster, just like his last smashing hit single Raat Kamaal Hai. Catchy, happy, racy and peppy.
Elnaaz who is going to be seen for the first time in a music video, is quite excited. “Guru is as chilled-out as his hairdo,” she quips with a wink. “I was wondering how my experience would be, but I must say, he made shooting a lot of fun.”
The actress has earlier worked with megastar Salman Khan in a popular cola commercial and even on the Being Human ad campaign, apart from doing two prominent commercials with megastar Shah Rukh Khan. She’s also played the lead in a Punjabi film Khido Khundi.
Next month, Elnaaz will be seen in the role of a film actress in the upcoming Netflix series Sacred Games; the streaming giant’s first Indian original show with Saif Ali Khan, Nawazuddin Siddiqui and Radhika Apte.
Following the wrap-up of the Dus Ka Dum Sony TV press-conference on Monday night, addressed by actor-host Salman Khan, senior film journalist Chaitanya Padukone had a nasty accidental fall from the reality-show elevated stage-sets into a freak vacant space at Film City, Mumbai.
With a deep bleeding gash-wound on his right knee, Chaitanya was administered first-aid and later rushed by fellow film journalist Bharati Dubey, to a nearby hospital, where he was required to undergo multiple surgical stitches and medical treatment.
Currently he is discharged and gradually recovering. Incidentally, Chaitanya happens to personally know Salman even before the mega-star-actor made his acting debut with the movie Biwi Ho Toh Aisi (1988).
I feel, Bigg Boss gets the highest billing among reality shows not because Salman Khan hosts it. It gets top billing because it has been customised to bring out the best and worst of human emotions. Because it plays on fear and love… more importantly, on fear… which is a stronger emotion than love.