Kajol article sparks Bollywood PR hoopla

As appeared on Medium

https://medium.com/@bollywoodfeatures/kajol-article-sparks-bollywood-pr-row-96c13f4f5415

Megastar Shah Rukh Khan and the ever-sizzling Kajol.

“Actress Kajol kick-started her career in the showbiz in the 90s when the PR machinery was not in force. In the 90s, it was all about how actors conducted themselves in front of the media without the help of any PRs,” says an article on Bollywood Bubble.

However, Bollywood’s only PR guru Dale Bhagwagar has reacted in disagreement. “It’s incorrect to say that strong PR didn’t exist in the 90s. I’ve myself handled more than a dozen clients at any given time during the 90s too,” he tweeted.

“Though Kajol is a diva, Bollywood Bubble seems to be bumbling with ignorance about entertainment PR,” laughs Dale, who has handled the media for Hrithik Roshan, Shilpa Shetty, Priyanka Chopra and films like Shah Rukh Khan-starrer Don and Farhan Akhtar-starrer Rock On!!, apart from being a crisis management specialist to umpteen Bigg Boss contestants over the years.

“During the 90’s, there have been great PRs such as Gopal Pandey, RR Pathak, Raju Kariya, Ajit Ghosh, Hilla Sethna, Keshav Rai, Harish Sharma, Susheel Sharma, Peter Martis, Parag Desai, Indermohan Pannu, Shahid Khan, Arun-Gaja and Rajendra Rao.”

Filmstar Kajol — a diva she is. (Image courtesy: Internet)

“They have planned elaborate publicity campaigns, advised and guided actors with image-building, have been an integral part of PR strategies, and wielded much more influence on media than most of the current publicists. I know, because I have been there,” says the publicist who started out in PR in the 90s and went on to become a trendsetter.

Dale is one of the few actively surviving Bollywood publicists of that time and still leads the PR brigade in innovation. A simple search with his name brings up thousands of web results. The PR expert points out that public relations existed in tinsel town much before the 90s. “Bollywood PR has been thriving since the days of Raj Kapoor, Dev Anand, Sunil Dutt and Dilip Kumar,” remarks Dale, who also handled personal PR for Dev Anand as well as his last film Chargesheet.

A file picture of Bollywood’s only PR guru Dale Bhagwagar with actor Dev Anand, PR Bunny Reuben, and with other prominent Bollywood publicists from the 90s and later. (Image courtesy: Twitter)

“We have had PR greats such as VP Sathe whose publicity agency had a monopoly over media campaigns in the 50s and 60s. And then Bunny Reuben, who handled the PR for Raj Kapoor and films of Yash Chopra, BR Chopra, Basu Bhattacharya and GP Sippy. It’s been boom-time for PRs all the way since then.” Point taken.

Elnaaz Norouzi to feature in Guru Randhawa’s Made In India

Elnaaz Norouzi. Pic 5.

When chart-topping Punjabi singer-composer Guru Randhawa first met actress Elnaaz Norouzi on the sets of his new music video, he began praising her “stunning looks” to a unit member in Punjabi. Elnaaz being an Iranian by birth, Guru obviously thought she wouldn’t understand Hindi or Punjabi. But Elnaaz, who actually speaks seven languages including fluent Hindi, stunned Guru when she pitched in, thanking him in Punjabi.

Elnaaz Norouzi. Pic 1.

The couple’s onscreen chemistry would be on display this week, as T-Series releases Guru’s latest Punjabi single Made In India. Crazily famous among his legion of diehard fans, Guru will be seen wooing Elnaaz in the video, which has been shot in Milan and Lake Como in Italy. The lyrics have him praising his girl for her out-of-this-world beauty and describing how she looks as if she is made in India.

Written, composed and sung by Guru himself, Made In India’s teaser is already out. Going by the sound of it, the number seems to be yet another potential blockbuster, just like his last smashing hit single Raat Kamaal Hai. Catchy, happy, racy and peppy.

Elnaaz Norouzi and Guru Randhawa on the sets of Made In India. Pic 3.

Elnaaz who is going to be seen for the first time in a music video, is quite excited. “Guru is as chilled-out as his hairdo,” she quips with a wink. “I was wondering how my experience would be, but I must say, he made shooting a lot of fun.”

Elnaaz Norouzi. Pic 3.

The actress has earlier worked with megastar Salman Khan in a popular cola commercial and even on the Being Human ad campaign, apart from doing two prominent commercials with megastar Shah Rukh Khan. She’s also played the lead in a Punjabi film Khido Khundi.

Next month, Elnaaz will be seen in the role of a film actress in the upcoming Netflix series Sacred Games; the streaming giant’s first Indian original show with Saif Ali Khan, Nawazuddin Siddiqui and Radhika Apte.

Elnaaz Norouzi. Pic 4.

 

Bollywood journalists need to save themselves from Paid Media says Bollywood PR Dale Bhagwagar

Dale - PR Moment article

Link to the article in PR Moment

 

 

SantaBanta.com: Dale Bhagwagar tops the list of best PRs in Bollywood

 

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Article link to Santa Banta

 

Pranav Sachdeva gives Shah Rukh Khan’s Darr character an EVIL TWIST

 

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“Jadoo teri nazar, khushboo tera badan, tu haan kar, ya naa kar, tu hai meri Kiran,” sang the obsessive Shah Rukh Khan in Yash Chopra’s Darr… and the rest is history.

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Many actors have tried to ape the psycho lover Rahul that SRK played on silver screen, but it has never been attempted on television. That is changing with Pranav Sachdeva’s key role as the two-faced character he plays in Deepak Sharma’s gripping daily soap Agar Tum Saath Ho, produced by Gulshan Sachdeva for the revamped Zindagi channel.

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“It’s a triangle with a difference,” says Pranav, adding that he has tried to enact the role with further nuances. “Ironically, my character in the soap is called Ram — a name people relate with extreme goodness. Ram too is a great guy until he gets obsessive in love, so much so that he becomes tormenting,” reveals Pranav.

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The actor points out that “Rahul of Darr was an eccentric stalker. He was possessive, bordering on psychotic. Inspite of all the similarities, Ram is different. He is evil in a much less obvious way. He’s not a psycho or a stalker, but is immensely selfish and wicked, yet charismatic and witty. He uses his charm and corporate business power to find his way out of situations.”

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“But like Rahul, Ram only cares about what he wants and gives two hoots about the other guy. These are shades which makes him scarier.” Come to think of it, such were the shades that made SRK’s iconic character of Darr start off as charmingly crazy, only to turn eerily spooky by the end.

Chennai Express to bring Kolkata jhaal muri, Delhi chaat and Mumbai bhel

As Shah Rukh Khan’s Chennai Express rolls in this week, select cinema halls in the country will have audiences getting a taste of some delicious snacks from different Indian states.

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If you are wondering how, we can let you in on a little secret. The exhibitor chain Rathi Group of Cinemas has tied up with the 60-year-old Kolkata-based company Mukharochak Foods to offer popular snack dishes like jhaal muri from Kolkata, kabuli chana chaat from Delhi and bhel from Mumbai at some of their theaters in their cinema hall chain.

Starting with Rohit Shetty’s Chennai Express starring SRK and Deepika Padukone with a special song dedicated to none other than Rajnikanth, the mouth-watering experience will extend to Milan Luthria’s Once Upon A Time in Mumbai Dobaara! (OUATIMD) starring Akshay Kumar, Imran Khan and Sonakshi Sinha; closely followed by Prakash Jha’s Satyagraha starring Amitabh Bachchan with Ajay Devgn and Kareena Kapoor.

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OUATIMD producer Ekta Kapoor is kicked about the idea! “It’s a novel initiative in elevating the viewer’s movie-watching experience,” she quips.

Akshaye Rathi, the brain behind the association with the Kolkata-based company, sums it up saying, “Indians are passionate about films and food, so it can’t get better than offering the best of both worlds”. Indeed, with path-breaking marketing concepts such as these, Bollywood sure is on a fun romp.

After Sanjay-Salman, Rakhi shares stage with SRK-Ranbir!

While the Salman-Shah Rukh Khan war or words rages on, one unlikely name who is enjoying stage performances with both the Khans is firebrand Rakhi Sawant.

 

“Mujhe kya lena-dena kis Khan ka kis Khan se panga hai! Main toh sab ki dost hoon,” Rakhi says with a smile. After doing a phataka act with Sanjay Dutt and Salman Khan in the grand finale of Bigg Boss last month, the gutsy gal has gone ahead and performed another with SRK and Ranbir Kapoor at the Filmfare Awards this week.

 

“I’m lucky that I’m getting to work with all the cool dudes of the industry. Mujhe toh bahut mazaa aa raha hai,” Rakhi adds. After telling Sallu that she can do a better Chikni Chameli act than Katrina Kaif, at the Awards night, she tried to convince SRK that she can be better than Kareena Kapoor as Chammak Challo!!

 

No doubt, it is sheer guts, energy, professionalism and entertainment value which has kept Rakhi going and the public’s eyes popping every time she’s on camera.