What’s common between Donald Trump and Rakhi Sawant!

Rakhi Sawant, Donald Trump, Kim Jong Un. Collage 1. (Images courtesy - Google)

If I understand US President Donald Trump’s PR game, directly or indirectly, he will toe the ‘America First’ line at the World Economic Forum in Davos, Switzerland and everyone will scream “anti-globalism” and “protectionism” again. His rhetoric will spark more debates in America and China, increase speculation in Russia, United Kingdom and France and keep the rest of the world including North Korea on guard (on guard from the unpredictable Trump, of course).

 

I guess what Trump wants is to have himself on one side and the world on the other. It’s an importance-gaining PR tactic, smartly disguised under the pretext of nationalism, control and world order. He is playing that game and the world is exactly falling into his PR trap.

Rakhi Sawant, Donald Trump, Kim Jong Un. Collage 2. (Images courtesy - Google)

That’s also the tactic of my off-and-on PR client Rakhi Sawant. Do exactly the opposite of what everyone expects one to do, shout from rooftops, and people will take notice. It works, and how! And she carries it off real well. Whether you deliver on what you say is not important. What’s important is that you are always in the news.

 

Yes, there’s no news like bad news. But better than bad news, is weird news. It’s just a kind of PR strategy. A kind not everyone can manage. Trump can, Rakhi can. And you, the listener, viewer and reader — is the scapegoat. Can you save yourself from it. I doubt. Not after social media. 😉

Rakhi Sawant, Donald Trump, Kim Jong Un. Collage 3. (Images courtesy - Google)

Tiger Zinda Hai photo resembles one in Maine Pyar Kiya

When I saw this Salman Khan pic from Tiger Zinda Hai, it immediately reminded me of the posters of Maine Pyar Kiya. So I decided to Google pics from MPK and bingo… that was it. :):) Cute, isn’t it?

Bollywood publicist Dale Bhagwagar posted a cute memory on Twitter.

Amitabh Bachchan is NOT dead!

Amitabh Bachchan is NOT dead!

 

 

‘Killing’ ageing superstars before their time comes, seems to be one of the in-things the internet and social media have come to specialize in! After fake rumours about Lata Mangeshkar and Rajesh Khanna’s demise this year, now the internet has gone ahead and ‘killed’ megastar Amitabh Bachchan this week.

 

ABOVE: A screen grab of the FAKE news report on 24musicvdo.blogspot.in

 

A Blogspot blog called 24musicvdo.blogspot.in reported Big B’s demise in a “car accident” on its home page a few hours ago; causing panic among Twitterati and Blackberry Messenger (BBM) users who broadcast and discussed it, till they realized it was a false alarm.

 

 

According to the said blog, “(Local Team News 9) Amitabh Bachan died in a single vehicle crash on Route 80 between Morristown and Roswell. He was pronounced dead at the scene by paramedics responding to the vehicle accident and was identified by photo ID found on his body. Alcohol and drugs do not appear to have been a factor in this accident – June 26, 2012.” (sic)

Also carrying photograph of a car turned over, the article added that “The Highway Safety Investigators have told reporters that Amitabh Bachan lost control while driving a friend’s vehicle on Interstate 80 and rolled the vehicle several times killing him instantly.” (sic)

 

 

“Memorial services for Amitabh Bachan have not yet been announced. The service is expected to be a closed casket funeral due to the severe head trauma,” (sic) it concluded after a further description of the so-called ‘accident’.

Commenting on such misleading reports, Bollywood PR specialist Dale Bhagwagar smirked, “The bol bachchan (talking big) attitude of the internet and social media often borders on irony when it keeps ‘killing’ superstars.”

 

 

“Social media is a very influential and powerful platform, and everyone should be wary of what they broadcast without verifying. When the rumour broke out, Mr Bachchan was happily tweeting almost every 15 minutes. It just takes a little bit of patience and research to check facts, but sadly, not many do that before they jump to conclusions and discussions on the net,” he analyzed.