Evelyn Sharma – Fashionista with a Bollywood tadka

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Best known as ‘Lara’ in Ayan Mukerji’s Yeh Jawaani Hai Deewani, alongside Ranbir Kapoor, under Karan Johar’s banner Dharma Productions, Evelyn Sharma played a sexy ditz who wraps a most charming Ranbir around her little finger and stunned the audience with her sensuous performance of hit song Ooh La La. The film is blockbuster, having broken records at the box-office last year and Evelyn is on cloud nine, marking YJHD as her second hit movie after Rohan Sippy’s Nautanki Saala opposite Ayushman Khurrana only a few weeks earlier!

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Currently the 23-year-old half-German half-Indian supermodel-turned-actress is busy promoting her next film, T-Series’  Yaariyan, where she will be romancing Humse Hai Life teen heart-throb Himansh Kohli. She plays an angelic dream girl and will be seen donning a bikini for the first time in the sexy beach song Sunny Sunny with superstar Yo Yo Honey Singh for this fresh college movie, which happens to be the directorial debut of Super Cassettes icon Bhushan Kumar’s enterprising wife Divya Khosla Kumar.

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The two hit movies old actress will celebrate Yaariyan as her fifth release in one year on January 10, 2014 and has already been signed for more projects such as David Dhawan’s multi-starrer Main Tera Hero with Varun Dhawan, Anupam Kher, Illeana D’Cruz and more; as well as Neeraj Pathak’s Bhaiyyaji Superhit with Sunny Deol and opposite Arshad Warsi.

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Taking a strong stand in the Bollywood industry and shooting straight into the Times of India’s Most Desirable List, Evelyn has fast emerged a sought-after fashion icon for events, brands and designers. The names go from designers Nishka Lulla, Rocky S, Falguni & Shane Peacock and Wendell Rodricks to rock bands like Euphoria and jewelry brands like Gehna who have longed for the beauty to be their muse. Besides her endorsements such as Parachute Advansed, Biba, Anandam World City or innerwear brand Bodycare Creations, the rising star was recently signed as the new face for Blenders Pride, and is seen opposite Priyanka Chopra on the Blenders Pride Fashion Tour hoardings.

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As if this isn’t enough, Evelyn is also actively involved in supporting various causes, such as children charities, animal rescue, clean environment and breast cancer awareness. In her spare time, the multifaceted actress makes music, loves dancing and trains in kickboxing. So you see, this girl literally kicks ass! Lol.

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Itsy bitsy teenie weenie, Evelyn shines in pink bikini!

Critical reviews not withstanding, Evelyn Sharma has got on to a roaring start this year with Divya Khosla Kumar’s Yaariyan. Her pink-bikini number Sunny Sunny with Yo Yo Singh is a rage at discotheques and parties. Of course, the actress is elated.

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The song is a blockbuster in India, but Evelyn couldn’t believe her ears, when she had a fan drool over her on the streets of Germany. On a visit to her hometown, the half-German half-Indian Evelyn sparkled with a broad smile, when a chap on the road started trailing her and singing her Yaariyan number Sunny Sunny.

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While she blushed and walked away, she regrets not chatting with him. “He would surely have been a Bollywood-loving NRI since he was singing fluently in Hindi,” she says with a twinkle still in her eyes. “It was out of the blue and totally flattering.”

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Moreover, Evelyn realized how big a hit the number has emerged with teens. “I get a high as I see its zooming popularity,” she admits.

 

Last year, the actress made a mark with key roles in hits like Yeh Jawaani Hai Deewani with Ranbir Kapoor and Nautanki Saala with Ayushmann Khurrana. Then a month ago, she hit fashion headlines with a sensuous short film called In Frost on the Fashion TV website.

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Recently, Evelyn also found herself in the midst of a political controversy after she performed for the Saifai Mahotsav festival in Etawah district, Uttar Pradesh. The presence of political heavyweights like Samajwadi Party (SP) supremo Mulayam Singh Yadav and his son, chief minister Akhilesh Yadav, just a few days after the Muzaffarnagar riots in the state, compounded the situation.

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It drew sharp reactions from other politicos including the Bharatiya Janta Party (BJP) state president Laxmikant Bajpai, Congress vice-president and Rashtriya Janata Dal (RJD) chief Lalu Prasad Yadav and Bahujan Samaj Party (BSP) chief Mayawati, as the actress waited it out helplessly.

 

Some magazine COVERS we have arranged for our Bollywood PR client Evelyn Sharma

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The Fashion Ethics, January 2014

 

Phegency magazine, Pakistan, January 2014

dalebhagwagarmediagroup@gmail.com

Screen scorcher Evelyn Sharma basks In Frost

 

So you thought one can only bask in the glory of the sun, eh? Think again!

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This weekend, actress and fashionista Evelyn Sharma is burning the web screens in a short fashion film called In Frost premiered on the Fashion TV website.

 

The three-minute slick-flick featuring vignettes of the screen scorcher is produced by Vatsal Mehta and directed and edited by Maul Gohel, who was chosen among 25 international fashion and advertising photographers to win top honours at the Cannes Film Festival this year.

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It has Evelyn basking in morning light, wearing modish outfits from ace designer Nishka Lulla. The pretty gal moves like a dream while the sun rays and its hues penetrate her – striding with grace and confidence – as if burning with ambition under warmth of the rising sun.

 

The stillness of a foggy sky in the backdrop seems to take her into dreamy rewind mode with a beautiful sepia tone at times, giving a retro feel to the scenes, yet maintaining a contemporary pace for the film.

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She is styled by Hasnain Patel with make-up by Shubhash Singh. A mesmerizing score by Robin Thicke ft. Pharrell titled Blurred Lines plays in the background.

 

Though the film is called In Frost – more than frosty, we find it piping hot. Watch it and judge for yourself.

 

Evelyn Sharma to match dance steps with Arshad Warsi

 

Evelyn Sharma seems to have all the luck by her side. From starting out as a fashionista and graduating to Bollywood success with super hits like Nautanki Saala! and the Ranbir Kapoor-starrer Yeh Jawaani Hai Deewani (YJHD), she’s now turning a new leaf.

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Evelyn has been signed by director Neeraj Pathak for Bhaiyyaji Superhit starring Sunny Deol, Preity Zinta and Arshad Warsi.

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Pitted as the leading lady opposite Arshad, she plays a cute, sexy but traditional Indian girl. But what the actress is most excited about is matching dance steps with him!

 

Apart from being a powerhouse performer, Arshad is well-known for being a great dancer. And Evelyn feels this gives her a great chance to hone her dancing skills too. Nowadays, the gal is often spotted at a dance rehearsal hall in Andheri, Mumbai. We wonder if that has something to do with the challenge of dancing with Arshad.

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Meanwhile, having bagged a role with various shades, comedy, songs, dance and all, Evelyn is glad to work with director Neeraj Pathak. “He spotted me in YJHD and invited me to his office for a meeting. He compliments me for my talent and thinks I am a quick learner. I feel honoured with the praise.”

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And what does her hero Arshad think of her? “When I first shot with him in Jaipur, it was a scene where I was performing a puja in the house. And Arshad was quite amused by my Hindi accent,” she winks.

 

Evelyn Sharma’s bikini dance moves with Yo Yo Honey Singh!

 

Aishwarya Rai did it in Dhoom. Priyanka Chopra did it in Andaaz, Don, Dostana and for Pitbull. Katrina Kaif did it in Boom and in Spain with Ranbir Kapoor (wink). Deepika Padukone did it in Cocktail.

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This holiday season, actress Evelyn Sharma has got a pretty good reason to join the Bollywood bikini brigade with a sizzling beach song. The gal will hit the silver screens in a scorching hot two-piece bikini for the first time ever with superstar Yo Yo Honey Singh’s song Paani Paani for her next movie Yaariyan; the directorial debut of T-Series’ head honcho Bhushan Kumar’s wife Divya Khosla Kumar.

 

Laughing off the recent rumours that plastic surgery must have gotten Evelyn her perfect figure, the young actress says: “I love to dance! In movies, on stage and to stay fit! Dance is a great workout too! It keeps your body toned and stamina high!”

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To the question if she felt uncomfortable in a two-piece, she winks: “What’s better to wear on the beach than a swimming costume! The song is full of fun, sun and yaariyan! I really enjoyed the shoot with Divya ji! She knew exactly how to make us feel comfortable and get our energy going with every take!”

 

Evelyn surprised the audience with her sweet Seeta role and cabaret like song Dil Ki Toh Lag Gayi earlier this year in the hit movie Nautanki Saala opposite Ayushman Khurrana; and went on to showcase her dancing skills to Ooh La La, playing a vivacious character alongside Ranbir Kapoor in Ayan Mukherji’s Yeh Jawaani Hai Deewani; one of the biggest blockbusters of the year. Attagirl!

Stranded Evelyn Sharma boards an overnight train!

 

Some Bollywood stars are known to go out of the way to accommodate their producers, sometimes braving risks and weather. We often hear such episodes of professionalism about Salman Khan, Aamir Khan, Akshay Kumar, Priyanka Chopra, Kareena Kapoor and Deepika Padukone. Joining the list now is the Yeh Jawaani Hai Deewani actress Evelyn Sharma.

 

Recently, on her way to shoot for Divya Khosla Kumar’s Yaariyan in Darjeeling and Sikkim, Evelyn’s flight was rerouted from Bagdogra to Guwahati airport because of a bad storm, leaving her stranded alone with her luggage.

 

Shooting was scheduled for the next day and since she knew it’s a big hassle for any producer to reschedule location shoots, the actress decided to bravely take an overnight train from Guwahati to Siliguri to reach her sets on time.

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“Luckily, God sent an angel in the form of one of the nicest persons I have ever met; to guide and guard me the whole journey – from going to the railway station, arranging for a ticket on a completely booked train, guarding me for 10 hours on the journey, inviting me for lunch in Siliguri and safely dropping me to the car which brought me to the shoot in Sikkim,” a grateful Evelyn reveals, though concealing the name and gender of this ‘mystery person’.

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“Without the timely help, I would have been lost in Guwahati, as my phone was dead and the flight personnel did not help at all,” she adds.

 

Needless to say, her entire film crew was highly impressed with Evelyn’s bravery of taking the train alone in the night, just to make sure she reached on time.

 

Yaariyan is the directorial debut of T-Series’ head honcho Bhushan Kumar’s wife Divya Khosla Kumar and releases on January 31 next year.

 

Evelyn Sharma is the Indian adman’s new hot favourite!

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Evelyn Sharma is fast emerging the hottest Bollywood import since Katrina Kaif.

 

The gal has not only been strengthening her position in Bollywood with key roles in hits like Yeh Jawaani Hai Deewani with Ranbir Kapoor and Nautanki Saala with Ayushmann Khurrana, but her popularity is growing from strength to strength in the fashion and ad world too.

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The half-German half-Indian Evelyn is now one of the favourites for some of the country’s best-known designers including Rocky S, Wendell Rodricks, Falguni & Shane Peacock, Sonaakshi Raaj and Nikhil Thampi, as their muse and showstopper at recent fashion events.

 

Moreover, the four-flicks-young actress and fashionista has been gracing magazine covers, bagging endorsements and signing new movies almost like collecting birthday gifts.

 

Evelyn has been the face of campaigns for various brands including Blenders Pride, Parachute, Anandam World City and Biba; many of whom have extended their endorsement deals with the rising star.

 

To add to all this, the hottie is constantly growing in her Google ranking with surfers seeking out her hot photo galleries and wallpapers on the world wide web. And she will soon be seen in Divya Kumar’s Yaariyaan and David Dhawan’s Main Tera Hero. Way to go!

 

Jiah Khan: Parde Ke Peeche Ka Sach — Deutsche Welle, Germany (Hindi)

Jiah Khan: Parde Ke Peeche Ka Sach — Deutsche Welle, Germany (Hindi)

We have been featured in a Hindi article Parde Ke Peeche Ka Sach by Germany’s international broadcaster Deutsche Welle.

Evelyn Sharma basks in Yeh Jawaani Hai Deewani glory!

Actress and fashionista Evelyn Sharma is on cloud nine. After the super success of Rohan Sippy’s Nautanki Saala and her much-appreciated performance with Ayushmann Khurranna in the number Dil Ki Toh Lag Gayi; the gal is being noticed all over again in Bollywood’s latest blockbuster Ayan Mukherji’s Yeh Jawaani Hai Deewani.

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And why not! “Starring with Ranbir is every girl’s dream,” beams the 23-year-old half-German half-Indian, who has received a positive response from public as well as the industry. “Beautiful,” “charming,” “entertaining,” “sexy and appealing,” “brings humour to the film,” are words the critics have used for her.

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“I’ve never played a sexy character like Lara before, and I admit all the flirting was a lot of fun,” she gushes with cheeks blushing! Gee!

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Apart from having set a mark as a fashion icon in India over the last few months, Evelyn has also become a sought-after face for campaigns. “2013 has been Evelyn’s best year so far. And come to think of it; it’s just her beginning. She is blessed,” quips her publicist Dale Bhagwagar.

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Meanwhile Yeh Jawaani Hai Deewani continues to roar at the box-office, having joined the 100-crore-club, even before completing a one-week-run in theatres. The worldwide net collections of the film as of now; are in the range of Rs 111-114 crores. Whoopee! In fact YJHD even managed to break into the US Top 10 and was at the ninth spot over the weekend.

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Evelyn has Issaq with Prateik Babbar coming up for release next month, followed by Yaariyaan; the directorial debut of T-Series’ head honcho Bhushan Kumar’s wife Divya Kumar; and Evelyn’s FIFTH release in a year!!

 

Indeed, this chick is blessed! Even God may not deny that! (wink)!

Evelyn Sharma gets a Vidya Balan connect with Euphoria!

Even before actress Vidya Balan made it big in Bollywood, she was a known face in the industry, thanks to her association with the band Euphoria. Now, newbie Evelyn Sharma is hoping, the same magic will rub on her as well.

 

The half-German-half-Indian international supermodel, who is working in a couple of Hindi flicks, including the Ranbir Kapoor-Deepika Padukone-starrer Yeh Jawani Hai Deewani, says, “When I was approached to perform for a Euphoria video opposite Palash Sen, I was very excited.”

“They’ve introduced many popular actresses, including Vidya Balan and Neha Dhupia. Moreover, I’m a huge fan of rock music, so I was more than thrilled to do a slow rock song video with them,” she adds. Like most Euphoria numbers earlier, the recently released video is also getting rave reviews.

 

Meanwhile, apart from Ayan Mukerji’s Yeh Jawani Hai Deewani under Karan Johar’s banner Dharma Productions, Evelyn’s is also gearing up for Manish Tiwary’s Issaq opposite Prateik Babbar and veteran filmmaker Pramod Chakravorty’s grandson Prateek Chakravorty’s debut film From Sydney With Love.

 

Foreign collaborations add glory to Indian film industry!

While British sensation Katrina Kaif continues to rule Bollywood, it was just the other week that we heard of the half-German-half-Indian international supermodel Evelyn Sharma entering Bollywood with three films already under her belt.

 

Now the latest on foreign collaborations in the Indian film industry is that Hollywood superstar Nicole Kidman has signed up to star in a movie produced and financed by Yash Raj Films Entertainment.

According to announcement made at the ongoing Film Festival at Cannes, Yash Raj has joined hands with French filmmaker Pierre-Ange Le Pogam to produce and finance Grace of Monaco, featuring Hollywood star Nicole Kidman.

Among other foreign girls who have joined hands with Indian film-making, are Arab Brazilian model Bruna Abdullah, Welsh model Lisa Lazarus, Swedish-Iranian model and dancer Maryam Zakaria, half-Sri Lankan half-Malaysian beauty Jacqueline Fernandez, half-Czech half-Pakistani American fashion model and actress Nargis Fakhri, South African Playboy model Candice Boucher, Uruguayan-Mexican actress and model Barbara Mori, Brazilian model Giselle Monteiro, Canadian model Mia Uyeda, British-born Amy Jackson, Russian model Era Tsariova, Indian Brazilian model Nathalia Kaur and Irish-born British granddaughter of Charlie Chaplin, Kiera Chaplin.

Though some people debate that India has many more beautiful faces to choose from and that our filmmakers shouldn’t be bothered to scout for talent outside! But the fact remains that the audience isn’t complaining at all. Instead, they are lapping up every foreign girl who joins forces with our industry. It’s the survival of the fittest and Brand Katrina Kaif is the biggest example.