Indian-American singer Kabir manages to win hearts with Got Me Hooked

 When Indian-American singer Kabir released his debut single Got Me Hooked, he was anxious how well it will be accepted. The Brown Debonair as he has been nicknamed by the US media, Kabir has a very unique silvery voice compared to traditional Indian singers abroad.

 Singer Kabir. Pic 8.

A fortnight after his release, he is a happy man. Got me Hooked has not only been well-received, but has earned rave reviews in the American, Canadian as well as British media. Winning hearts of the huge Asian community as well as on the mainstream music circuit, its fast emerging a hot favourite with many radio stations playing it several times a day.

Written and produced by Damen Heyward and Juan ‘Majik’ Peters, the number has a set of hypnotic rhythms with the video having a very chilled-out feel. This has also managed to win Kabir a strong female fan-following.

 Singer Kabir. Pic 9.

“I should admit I was a bit nervous before the release, but the response from radio stations and social media has been heartening,” quips Kabir. Moreover, his video has steadily been growing in popularity on YouTube with consistent organic views and lots of positive comments, which has brought more cheer.

The singer narrates an incident when he recently visited an Indie club in Brooklyn and the DJ immediately recognized him. “The club managed to get hold of the number from YouTube and began playing it, announcing my presence. It was a touching and overwhelming moment for me. They made me feel like a rockstar,” recalls the debutant.

 Singer Kabir. Pic 11.

Not many are aware that Kabir actually belongs to the family of Partap Brothers with a rich musical heritage. Music runs in his blood, with some of his family members being veterans of traditional spiritual music and ambassadors of the Sikh community in North America. This makes it all the more interesting to see how Kabir will steer his musical journey from here.

Singer Kabir. Pic 10.

Indian-American singer Kabir releases debut single Got Me Hooked

Singer Kabir - Single Cover Pic

Indian-American Brooklyn boy Kabir worked as a financial analyst in New York for the multi-billion-dollar company Bloomberg LP. But when it came to his dreams, he was man enough to quit his high-flying job to pursue his passion for singing. Released this week, his debut single Got Me Hooked, is sure managing to catch attention.

Singer Kabir. Pic 2.

Written and produced by Damen Heyward and Juan ‘Majik’ Peters, Got Me Hooked is a peppy pop number with electrifying beats and racy lyrics. The music video reveals Kabir in a suave and stylish avatar. With a set of hypnotic rhythms and silvery voice, he comes across as a chilled-out ladies man out to conquer hearts.

 

 

Kabir’s voice has the pitch of a Punjabi jat combined with a soothing touch of flowing melody. A very unusual sound from what we are used to hear from Asian-American singers. And that is also what makes him stand out.

Singer Kabir. Pic 3.

He has a rich musical heritage that includes the Partap Brothers; veterans of traditional spiritual music and ambassadors of the Sikh community in North America.

Singer Kabir. Pic 5.

It turns out that over the years, classic and contemporary American songs have shaped Kabir’s sound along with traditional Indian music, reflecting his varying influences even on a pop track.

Singer Kabir. Pic 6.

That’s an interesting personality-sound combo we have here. Now we’ll have to wait and watch how well it hooks the listeners.

Singer Kabir. Pic 7.

What’s common between Donald Trump and Rakhi Sawant!

Rakhi Sawant, Donald Trump, Kim Jong Un. Collage 1. (Images courtesy - Google)

If I understand US President Donald Trump’s PR game, directly or indirectly, he will toe the ‘America First’ line at the World Economic Forum in Davos, Switzerland and everyone will scream “anti-globalism” and “protectionism” again. His rhetoric will spark more debates in America and China, increase speculation in Russia, United Kingdom and France and keep the rest of the world including North Korea on guard (on guard from the unpredictable Trump, of course).

 

I guess what Trump wants is to have himself on one side and the world on the other. It’s an importance-gaining PR tactic, smartly disguised under the pretext of nationalism, control and world order. He is playing that game and the world is exactly falling into his PR trap.

Rakhi Sawant, Donald Trump, Kim Jong Un. Collage 2. (Images courtesy - Google)

That’s also the tactic of my off-and-on PR client Rakhi Sawant. Do exactly the opposite of what everyone expects one to do, shout from rooftops, and people will take notice. It works, and how! And she carries it off real well. Whether you deliver on what you say is not important. What’s important is that you are always in the news.

 

Yes, there’s no news like bad news. But better than bad news, is weird news. It’s just a kind of PR strategy. A kind not everyone can manage. Trump can, Rakhi can. And you, the listener, viewer and reader — is the scapegoat. Can you save yourself from it. I doubt. Not after social media. 😉

Rakhi Sawant, Donald Trump, Kim Jong Un. Collage 3. (Images courtesy - Google)