Let’s be real. Bollywood publicity looks dazzling from the outside but what most do not see coming is the dark side of Bollywood PR. Deals done on favours, headlines with hidden fees, controversies planned for attention, and paid news dressed up as organic stories.
In this space, attention is currency but it can also be a reputational debt. Media fatigue is real. And when the tide turns, it is usually the brand and the comms team that take the hit, not the celebrity.
The smarter move is to slow down and go editorial first. Work with journalists who value storytelling over star power. Prioritise credibility over volume. Create campaigns that outlast the headlines.
In Bollywood PR, not all that glitters is gold and the strongest stories are the ones that survive the noise. Read all that and much more in this author article in Reputation Today.