If your name or brand deserves to be seen, recognised and respected by the right people, the question is not whether you need PR. The question is whether you are working with someone who genuinely knows how to make that happen.
Trusted by the news media for 28 years
The Dale Bhagwagar Media Group (डेल भगवागर मीडिया ग्रुप) was established in Mumbai in 1997 as India’s first dedicated entertainment PR agency, bringing organisation, structure and strategy to Bollywood publicity at a time when the industry had none.
Over nearly three decades, the agency has remained at the forefront of Bollywood PR and entertainment communications, earning the trust of news editors, journalists and clients across India and internationally. Its experience and expertise span celebrity PR, image-building, brand management, crisis communications and online news media positioning. The agency works directly with editors and journalists to build an authoritative Google presence, shape public perception and establish long-term credibility for individuals and brands. Every campaign carries Dale Bhagwagar’s personal touch and stamp.
The work
The Dale Bhagwagar Media Group has shaped the public image of more than 300 film personalities. Among them are some of the biggest names in Indian entertainment: Hrithik Roshan, Priyanka Chopra, Shilpa Shetty, Govinda, Randeep Hooda, Vivek Oberoi and Hollywood filmmaker Ashok Amritraj.
The agency has handled image-building and publicity for more than 30 films including Bombay Boys, Kya Kehna, Style, Don, Rock On!!, Boom, Musafir and Honeymoon Travels Pvt. Ltd. among others.
When it mattered most
When client Shilpa Shetty participated in Celebrity Big Brother in the UK, the show became the centre of a global media storm involving allegations of racial discrimination and intense international scrutiny. The Dale Bhagwagar Media Group worked closely through the unfolding situation, navigating the international media attention with care and precision. She won Celebrity Big Brother and emerged as a celebrated global icon, admired by audiences across the world.
The agency also managed PR and crisis management for 20 contestants on India’s biggest reality television show Bigg Boss, hosted by Salman Khan.
Quoted around the world
Dale Bhagwagar is the only Indian publicist to have been quoted in top international outlets across 30 countries, including BBC, Sky News, CNN, The New York Times, The Washington Post, The Sydney Morning Herald, International Herald Tribune and Pravda.
He has appeared on every major national television channel and newspaper in India and is widely recognised as the most trusted celebrity publicist in Bollywood.
The agency has received more than two dozen awards and felicitations for excellence in entertainment PR.
Is this the right time for you?
Behind every campaign this agency has handled is a client who recognised the value of being seen and heard in the right way, at the right time.
If you are ready to build a stronger public narrative, get in touch.
