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With over three decades of experience and expertise in the news media, Dale Bhagwagar डेल भगवागर is one of India's most trusted publicists.

He is often referred to as the 'Father of Bollywood PR' and acknowledged for inventing the 'Music PR segment in India' by establishing the first entertainment PR agency in India in the nineties, bringing organization and structure to the Bollywood and music PR industry at a time when only independent publicists operated in showbiz.

Apart from national media, Dale Bhagwagar is the only Indian publicist who has been quoted in top best international media such as BBC, Sky News (UK), CNN, The New York Times, The Washington Post (US), The Sydney Morning Herald (Australia), International Herald Tribune (France) and Pravda (Russia).

This Mumbai-based PR agency, Dale Bhagwagar Media Group, has handled branding for more than 300 celebrities, 30 movies, and 20 reality show contestants.

Additionally, 20 mass media students studying journalism and PR have completed their theses and dissertations with Dale Bhagwagar as their guide.

HERE are a few celeb testimonials about Dale Bhagwagar and this PR agency.

As a public relations (PR) agency, we specialize in reputation management, helping individuals and brands build credibility and respect.

We secure article placements, interviews, and create strategic narratives on news websites to establish an authoritative Google presence, attract industry assignments, and shape public perception.

No, we don't. Social Media is handled by Digital Marketing agencies. PR and Digital Marketing are different professions.

As a Public Relations (PR) agency, we specialize with mainstream and entertainment news media,  creating narratives, and building a Google presence for our clients with the help of a PR team and PR machinery.

No, these tasks are handled by Talent Management agencies and Marketing agencies, respectively, not by PR agencies.

Due to misinformation on platforms like X and Reddit, PR is often confused with Talent Management and Digital Marketing.

No, PR stands for Public Relations, not Press Release. While Press Releases are important tools in PR, our services encompass much more, focusing on long-term strategy and brand building.

There is a misconception, especially prevalent on platforms like X (Twitter), that PR means Press Release. This misunderstanding is worsened by the practice of Paid News, where Press Releases and articles are independently sold and may appear with disclaimers. This practice, if carried out regularly, can harm the credibility of brands (whether people or products) in the long run. It also poses risks of being blacklisted on Google when governments or international agencies impose regulations on AI or paid news.

Merely distributing a Press Release through the media, whether organically or via Paid News, without a strategic approach is like consuming fast food and expecting it to be beneficial for your health in the long term.

In contrast, PR is conducted with a long-term vision and strategy in mind.

Yes, we offer media branding services.

We specialize in strategic communications with the news media, aimed at enhancing online visibility and reputation for our PR clients.

We engage with news editors and journalists to shape brand narratives and establish thought leadership for our clients.

Our approach includes the creation of organic and hybrid articles, conducting interviews, and securing earned media placements on news websites.

To define it simply, effective PR enhances your name recognition, establishes credibility, and earns respect in your industry. It provides you greater control over your brand perception and attracts fame and assignments.

From the desk of Dale Bhagwagar

Hello, I’m Dale Bhagwagar डेल भगवागर, with 38 years of experience in news media and 27 years of expertise as a publicist. I look forward to hearing from you.

Thank you for respecting my time. While I personally review PR proposals, please understand that I prioritize only those that align with my schedule and interests. If your proposal fits, I’ll respond accordingly.

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Dale Bhagwagar Media Group, 1/63, Om Heera Panna Commercial Premises, Oshiwara, Andheri (West), Mumbai – 400 053. Maharashtra. India.