Three things worth thinking about before you get in touch
- When someone Googles your name today, do the results actually reflect who you are and what you have done?
- Would being featured in credible news media change how people perceive and remember you?
- Are you ready to invest seriously in building a public narrative that lasts?
If all three resonate, keep reading.
Frequently asked questions
Who is Dale Bhagwagar?
With a decade in journalism followed by nearly three decades as a publicist, Dale Bhagwagar डेल भगवागर is one of India's most trusted PR strategists. He is widely referred to as the Father of Bollywood PR and is acknowledged for establishing the first entertainment PR agency in India in the nineties, bringing structure and strategy to Bollywood and music publicity at a time when only independent publicists operated in showbiz.
Dale is the only Indian publicist to have been quoted in top international outlets including BBC, Sky News, CNN, The New York Times, The Washington Post, The Sydney Morning Herald and Pravda.
The Dale Bhagwagar Media Group has handled branding for more than 300 celebrities, 30 films and 20 reality show contestants.
What does this agency do?
We specialise in online news media positioning. We secure article placements, interviews and earned media on credible news websites to build an authoritative Google presence, establish thought leadership and shape how the public and industry perceive you.
We work directly with news editors and journalists, and our focus is on strategic narrative-building, long-term reputation and brand protection.
We do not handle social media, talent management or event bookings. Those are separate professions with separate agencies.
Is this the right fit for you?
We work with individuals and brands who are serious about long-term credibility through structured news media positioning.
If you are looking for quick social media hype or inexpensive short-term publicity, we are not the right fit and we would rather tell you that upfront than waste your time or ours.
If you believe in building a public narrative that lasts and carries real weight, you are welcome to take the next step.
What people say
“Dale understands how the media works and strives for perfection in his job.” -Hrithik Roshan
“Dale has his finger on the pulse of the media.” -Shilpa Shetty
“Smart with his work.” -Priyanka Chopra
From the desk of Dale Bhagwagar डेल भगवागर
I take on a limited number of clients at any given time. That is a choice I make deliberately because every campaign I handle gets my direct attention, not a junior’s interpretation of it.
I read every proposal that comes in myself. If yours aligns with what I am currently focused on, you will hear from me personally within a few working days.
Due to the volume of enquiries, I can only respond to proposals that feel like a genuine fit. I hope you understand.
Ready to apply? Tell us about yourself
Providing clear, complete information gives your proposal the best chance of being considered. The more specifically you describe your situation and what you are hoping to achieve, the easier it is for us to assess whether we are the right fit.

Dale Bhagwagar Media Group, 1/63, Om Heera Panna Commercial Premises, Oshiwara, Andheri (West), Mumbai – 400 053. Maharashtra. India.
