THESIS / DISSERTATION

In 2009, Nidhi Singodia from L.N.College of Management, Mumbai, while pursuing her Master of Business Administration (MBA) degree from Tilak Maharashtra University, Pune, did her thesis / dissertation on ‘PR in Bollywood’. Dale Bhagwagar was her guide.

In 2009, Gunjan Kapur submitted her dissertation for her M.A. Degree in Public Relations at the University of Westminster, London, with the assistance of publicist Dale Bhagwagar. The topic she chose for her thesis was, ‘How Shilpa Shetty became an iconic brand’. The purpose of this study was to explore how the blend of strategic PR and branding, contributed in creating Brand Shilpa Shetty. The research particularly outlined Dale Bhagwagar’s PR tactics used for the promotion of Shilpa Shetty during and after the Celebrity Big Brother show in UK, which catapulted the Indian actress to international fame.

In 2009, Khyati Malhotra from the Department of Communication and Journalism, University of Mumbai, interviewed Dale Bhagwagar for her thesis on the topic ‘The Study of Celebrity Public Relations Practice in Mumbai’.

In 2009, Anushka Bhishen, studying MA in International Public Relations, Cardiff University, Wales, United Kingdom, did her thesis on ‘Bollywood PR’ with the PR strategies adopted by Dale Bhagwagar as one of her main topics.

In 2009, Samarpita Samaddar did her dissertation from COMMITS, Bangalore, for her Masters in Mass Communication and Journalism, with specialization in Public Relations. For her topic of ‘Celebrity PR’ she interviewed Dale Bhagwagar on PR secrets behind turnarounds and makeovers for Bollywood celebrities.

In 2010, Tarundeep Bhatia, an MA student of journalism and mass communication from Panjab University, Chandigarh, did her Major Project Report with the topic ‘PR Strategies for Shiney Ahuja’, with Dale Bhagwagar as her guide.

In 2010, Devika Menon completed her post graduation from Manorama School of Communication (MASCOM), Kerala. She interviewed Dale Bhagwagar for her dissertation on the topic ‘Public Relations: An Essential Source in News Reportage’.

In 2010, Apar Dham, M.A. MMC, COMMITS, Bangalore, did his thesis with Dale Bhagwagar as the guide. His topic was ‘Role of Public Relations in managing sensitive issues like celebrity suicides’. His report and analysis revolved around how Dale Bhagwagar managed the post-demise scenario for supermodel Viveka Babajee’s family as their official spokesperson in the media.

In 2011, Akash Date earned his Bachelor’s degree in Business Administration from Narsee Monjee Institute of Management Studies (NMIMS), Mumbai. He completed his dissertation on ‘Public Relations’ under the guidance of Dale Bhagwagar. Tracking the PR strategies of Dale Bhagwagar Media Group, Akash’s thesis—featuring case studies on Dale’s strategies for his past and present clients—was adjudged the ‘Best Presentation’ by his college, earning him 14 out of 15 marks.

In 2011, Shaheen A. Sayed, an M.A.-PR student from the Department of Communication and Journalism, University of Mumbai, completed her thesis on ‘Case Studies on Bollywood PR: Crisis Management and Image Makeovers’. Her research featured case studies on Dale Bhagwagar’s clients, focusing on Shilpa Shetty’s appearance on the UK reality show ‘Celebrity Big Brother’, Ashmit Patel’s participation in the Indian reality show ‘Bigg Boss’, and the image makeover of Vivek Oberoi.

In 2013, Shaina Mehra, a student of the Cardiff School of Journalism, Media & Cultural Studies, Cardiff University, Wales, United Kingdom, pursued a degree in Master of Arts in International Public Relations and Global Crisis Management. She conducted her dissertation on ‘Celebrity PR in India: A Case Study on Shilpa Shetty’s Racism Controversy in Celebrity Big Brother 5’ discussing media maneuvers by Dale Bhagwagar.

In 2014, Shikha Sharma, a student of Symbiosis Institute of Media and Communication, Pune, interviewed Dale Bhagwagar for her thesis on the subject of ‘Neuromarketing’. She was pursuing her MBA, specializing in Brand Communication.

In 2015, Shilpa Shankar Hegde from the Center for Management Studies (CMS), Jain University, Bangalore, interviewed Dale Bhagwagar for her thesis on the topic ‘Controversy Sells; Crisis Management Gels — Effectiveness of Negative PR Strategies’.

In 2015, Shika Chordia, pursuing her master’s degree in Public Relations at University of the Arts London, interviewed Dale Bhagwagar for her dissertation on the topic ‘Image Building for Celebrity Brands in India’. The university happens to be the largest in Europe to specialize in art, design, fashion and the performing arts.

In 2015, Nain Dhole from Royal College of Arts, Commerce and Science, Thane, interviewed Dale Bhagwagar for her dissertation. Her topic was ‘PR in Movies’.

In 2016, Rohan Shah, a student of Harkisan Mehta Institute of Media, Research and Analysis, Mumbai, interviewed Dale Bhagwagar for his thesis. Though studying journalism, the topic Rohan selected for his dissertation was ‘Changes in Bollywood PR in the Last 10 Years’.

In 2016, Jaya Srivastava, an assistant professor with the Department of PR & Advertising at Apeejay Institute of Mass Communication, New Delhi, interviewed Dale Bhagwagar for her research paper ‘PR And The Superstar Phenomenon’. She was pursuing PhD from Apeejay Stya University, Haryana.

In 2017, Srishti Bhatnagar, a student of Journalism and Mass Communication at Vivekananda Institute of Professional Studies, New Delhi, interviewed Dale Bhagwagar for her research paper on ‘The Rise Of Celebrity PR’.

In 2018, Prachi Modi, studying Master of Science in Mass Communication and Media Studies at Christ University, Bangalore, interviewed Dale Bhagwagar for her dissertation on the topic ‘PR Strategy in Constructing a Star’s Image’.

In 2018, Sreetama Karmakar doing her Masters in Media Science from NSHM Institute of Media and Design, Kolkata, interviewed Dale Bhagwagar for her thesis. The topic was ‘Importance of Public Relations in the Film Industry’.

In 2020, Shreya Agarwal, a final year Post Graduate Diploma student of Media and Communication at Whistling Woods International, Mumbai, interviewed Dale Bhagwagar for her dissertation. Shreya was researching on the topic ‘Shift in Media Planning for Film Marketing in India’.

In 2020, Souvik Das a research scholar from Assam University’s Department of Mass Communication, had an indepth discussion with Dale Bhagwagar for his Ph.D thesis on the topic, ‘TV Reality Shows: A Critical Evaluation of Perception of Viewers in Silchar.’

In 2024, Adhwiti Ajit, a third-year student of Media and Communication at Whistling Woods International, Mumbai, had a detailed discussion with Dale Bhagwagar for her dissertation on the topic ‘A Comparative Analysis of Public Personas of Bollywood Celebrities Across Decades.’

In 2025, Aksha Saifi was pursuing her PG Diploma in Public Relations and Corporate Communications from Xavier Institute of Communications at St. Xavier’s College, Mumbai. As part of her academic research, she interviewed Dale Bhagwagar for her research paper on ‘PR in Bollywood’.

If you are interested to do a thesis / dissertation on a topic revolving around Bollywood PR, Journalism or Crisis Management, feel free to contact us. Dale is always game to impart knowledge. Also visit the Education blog.

Alternatively, you can also visit the Work With Us page on this site.