Bollywood PR consultant Dale Bhagwagar blogs on topics of his interest
“All Bollywood actresses need to understand and accept that controversies are a ‘business’ for media. Only when they adapt, is when they will be able to take advantage of the situations media presents. Otherwise, they’ll risk resisting change, till a new generation comes and laps it up.” -Dale Bhagwagar
“From what a PR gets, he might make a living. But from what a PR gives, he might make a life.” -Dale Bhagwagar
“There is no such thing as bad publicity except your own obituary.” -Brendan Behan
“We are living in a world where perception is reality.” -Dale Bhagwagar
“Regardless of how you feel inside, always try to look like a winner. Even if you are behind, a sustained look of control and confidence can give you a mental edge that results in victory.” -Arthur Ashe
“The key to a great story is not who, or what, or when, but why.” -Tomorrow Never Dies
“Good publicity is good. Bad publicity is better. Ugly publicity is the best… because it travels the fastest and hits the hardest. The worst of all is no publicity.” -Dale Bhagwagar
“There is no news like bad news.” -Tomorrow Never Dies
“Men are haunted by the vastness of eternity and so we ask ourselves, will our actions echo across the centuries? Will strangers hear our names long after we’re gone and wonder who we were? How bravely we fought, how fiercely we loved…” -Opening sequence of Troy
“Immortality is the recollection one leaves.” -Napoléon Bonaparte
“What happens when you don’t publicize.” “Nothing.” -Dale Bhagwagar
“If you wish in this world to advance your merits you’re bound to enhance; you must stir it and stump it, and blow your own trumpet, or, trust me, you haven’t a chance.” -William S. Gilbert
“PR is an intriguing mind game in a media minefield. But with the kind of reach a PR has, it becomes extremely important to keep PR ethics in mind while executing promotional strategies and branding brands. Otherwise, a PR can end up misleading society and causing havoc.” -Dale Bhagwagar
“Publicity is a great purifier because it sets in action the forces of public opinion, and public opinion controls the courses of the nation.” -Charles Evans Hughes
“It is insight into human nature that is the key to the communicator’s skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen.” -William Bernbach
“Networking is a daily commitment, not a monthly ritual.” -Dale Bhagwagar
“PR means telling the truth and working ethically – even when all the media want is headlines and all the public wants is scapegoats. Public relations fails when there is no integrity.” -Viv Segal
“Visibility is one of the biggest determinants of celebrity, and certainly the poll list reflects that the most popular girls are those who are the most famous.” -FHM editor Neil Bierbaum, speaking about the FHM 100 Sexiest Women in the World poll.
“While industrialists make products in the factory, many brands are created in the minds of PRs.” -Dale Bhagwagar
“The stroke of the whip maketh marks in the flesh; but the stroke of the tongue breaketh the bones.” -Ecclesiastes
“Some are born great, some achieve greatness, and some hire public relations officers.” -Daniel J. Boorstin
“When I ask myself the question: ‘Who is my favourite client?’ Most of the time, my mind answers: ‘The next one’.” -Dale Bhagwagar
“An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.” -Daniel J. Boorstin
“I’m a manipulator. It’s my job.” -Dale Bhagwagar
“You’ve got to find some way of saying it without saying it.” -Duke Ellington
“If a PR person lies to a reporter, he lies to one person. If a reporter lies, he lies to thousands, even lakhs. This simple thought should increase the responsibility of every PR to stand by ethics and truth.” -Dale Bhagwagar
“Whoever controls the media, controls the mind.” -Jim Morrison
“Protection and crisis management are gaining more importance in the PR profession than image-building and publicity.” -Dale Bhagwagar
“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” -Steuart Henderson Britt
“PR is a very complicated and scheming world today. And not many in the profession itself; have fully understood its tentacles.” -Dale Bhagwagar
“At the end of the day, ‘people buy people’. So spending time on your personal brand will pay dividends for years to come.” -Lesley Everett
“Live a bit in the present and a bit in the future, because the past is just like a newspaper. It loses its value next morning.” -Dale Bhagwagar
Please do NOT wish ladies Happy Women’s Day and stuff like that. Because if you do, you could be endorsing the notion that women are different or unequal, and need special days or preferential treatment to celebrate womanhood. Please treat all humans as equal. -Dale Bhagwagar #BeEqual #StayEqual #SayNoToWomensDay
It’s been an interesting beginning of the day for me today. 🌞 Have been extensively quoted in the Page 1 lead story of the entertainment supplements of Deccan Chronicle, the No.1 English Daily in the South. 🗞
In fact, in eight Deccan Chronicle – Entertainment city editions — Hyderabad and Karimnagar editions (from Telangana), along with their Vizag, Rajahmundry, Vijayawada, Nellore and Anantapur editions (from Andhra Pradesh). 🌇
Thank you Oishani Mojumder for the fantabulous story. And yes, must say, you sure are a very introspective journalist. 😀😀 Thank you once again. 🙏
Got my PR client Preetisheel Singh speak to Hindustan Times for a feature which appeared as a front page lead in HT City. Special thanks to Shreya Mukherjee for it.
PS: Sorry friends, HT has been putting more and more restrictions on its free epaper, as it expects people to pay and login et al for full functionality. So I wasn’t able to download a good resolution image for the article.
TESTIMONIAL: “Only you can make media miracles happen, Dale. You are the media monarch with the midas touch.” -Chaitanya Padukone, eminent senior film journalist and author
My PR client Preetisheel Singh has made a rocking start this year too. ⭐️⭐️⭐️⭐️⭐️ Last year, she handled the makeup, hair and prosthetic for actors in Padmaavat, 102 Not Out, Mulk and Andhadhun. 🤩 She’s started this year with the look for Nawazuddin Siddiqui in Thackeray. Coming up are RAW, Chhichhore, Housefull 4, Bharat, Panga, Raat Akeli Hai, Boomerang, Om and PM Narendra Modi. 🎯 Audiences…. dil, jigar aur chair handles thaam ke baitho. 🎞 🎲 -Dale Bhagwagar
TESTIMONIAL: “You the magic man, Dale.” -Preetisheel Singh, India’s numero uno makeup and prosthetic designer
Thank you Preetisheel, Mark… rock on with Da MakeUp Lab 😀😀 Great to work with you guys. 🤠 -Dale Bhagwagar
PR is not about working hard. It’s about working smart. Most PRs never understand that. They take it too seriously. Yes, PR carries a lot of responsibility…. but its not boring at all. In fact, its excitingly challenging if you are ready to know and learn and play. If you are ready to treat the work as a game. Then, whether you succeed or fail, in a way, you always win. -Dale Bhagwagar
“Doing PR only on Facebook is like living in a pond. The water feels familiar; the fish like you lots; the frogs find you beautiful, wow and gorgeous; floating leaves make you feel alive. BUT hello girl, it’s still just a pond. There’s a whole big PR world outside Facebook. And that is where the REAL FAME lies.” –Dale Bhagwagar
