Inventus Global: The digital marketing agency helping businesses succeed

6 Apr 2023 Dale Bhagwagar Media Group NEWS RELEASES Anil Bhambi, digital marketing agency, India, Inventus Global, Mumbai, Renton, USA, Washington

Inventus Global, a fast-growing digital marketing agency based in Washington and Mumbai, has announced expanded services to provide website design and development solutions for small businesses and large corporations. The company is committed to providing customized web design services that cater to the unique needs of each client. Inventus Global’s responsive web design services focus on creating websites that drive customer actions and grow your brand.

In addition to web design, Inventus Global also provides 360-degree marketing consultation to help businesses meet all their marketing needs. This includes brand strategy, persona formation, value proposition creation and more. The company’s marketing solutions help businesses establish an online presence, generate organic revenue and launch performance campaigns.

Anil Bhambi, director of Inventus Global, commented on the expansion of the company’s services, stating, “Inventus Global’s web development services are designed to provide businesses with robust, scalable and future-ready web assets aligned with their business dynamics.”

The company has helped businesses in various sectors, including real estate, media and news, health, transport, retail, education, fashion and food, to create their brand presence and achieve their goals. The company’s mission is to maximize growth with the minimum possible spend by being the quintessential Energizer bunny that will not give up until the objectives are achieved.

The company also offers ERP solutions to provide organizations with end-to-end solutions for the right design and implementation from start to finish. The company’s SEO, SMO and PPC services help businesses position themselves among the leaders in relevant searches on Google and other engines, resonate in the right places with the right messages, and accelerate sales while minimizing media waste through intricate ad management.

Inventus Global’s core values guide the company’s decisions and processes, from hiring people to designing and developing solutions and beyond. The company’s values encourage learning from every project, working flawlessly with an unparalleled team spirit and staying transparent and accountable.

Inventus Global’s offices are located in Mumbai, India, and Renton, Washington, USA. The company’s eCommerce website design solutions focus on converting visitors into buyers, and its digital marketing services are designed to help businesses attain a top brand position with strategic and best practices.

Da Makeup Lab overwhelmed with excitement over Heeramandi

27 Feb 202328 Feb 2023 Dale Bhagwagar Media Group NEWS RELEASES Da MakeUp Lab, Heeramandi, Mumbai, Versova

Netflix subscribers and fans of filmmaker Sanjay Leela Bhansali are eagerly awaiting the release of his upcoming web-series Heeramandi. Bhansali, known for his grandeur and cinematic style is set to bring his signature flair to OTT with this series about the lives of courtesans in pre-independence India.

The streaming platform shared the teaser of Heeramandi with the caption, “Another time, another era, another magical world created by Sanjay Leela Bhansali we can’t wait to be a part of. Here is a glimpse into the beautiful and intriguing world of #Heeramandi. Coming soon!”

The excitement surrounding Heeramandi reached a fever pitch recently with the release of the first look teaser. It features a unique star cast, including Manisha Koirala, Sonakshi Sinha, Aditi Rao Hydari, Richa Chadha, Sharmin Segal and Sanjeeda Shaikh. The video provides a glimpse into the intricate and beautiful world that Bhansali has created.

A company that has had the privilege of working closely with Bhansali on this project is Da Makeup Lab. The studio, which specializes in makeup, hair and prosthetics, has collaborated with Bhansali on three of his films namely Gangubai Kathiawadi, Padmaavat and Bajirao Mastani.

The team at Da Makeup Lab could not contain their excitement after seeing the teaser for Heeramandi. Taking to Instagram, they shared a photo of some of the makeup and prosthetics they created for the series, along with a caption expressing their joy at being part of such an exciting project. The studio’s post on Instagram read, “The artistry of Sanjay Leela Bhansali combined with the grace of this cast, is an explosion we were not prepared for. We’ve loved designing these looks, hope you enjoy watching them too!”

Apart from the three prestigious projects with Sanjay Leela Bhansali, Da Makeup Lab’s impressive portfolio also includes character designs for several successful movies such as Mom, Chhichhore, Bala, Mulk, Andhadhun, Pati Patni Aur Woh, Haider, Rangoon, Romeo Akbar Walter, Bachchhan Paandey, Bunty Aur Babli 2, Chup: Revenge of the Artist and Pushpa: The Rise. The lab is now working on Pushpa’s sequel titled Pushpa: The Rule.

Da Makeup Lab is headed by National Award-winning character designer Preetisheel Singh D’souza and her partner-husband, Mark D’souza and is based at the high-profile Versova locality of Mumbai.

Da Makeup Lab elated at the super success of Ranveer Singh’s transformative looks

29 Aug 202229 Aug 2022 Dale Bhagwagar Media Group NEWS RELEASES Da MakeUp Lab, DML, hair, India, makeup and prosthetic studio, Mark D'souza, Mumbai, Preetisheel Singh Dsouza, Ranveer Singh

A few weeks ago India’s foremost hair, makeup and prosthetic studio Da Makeup Lab (DML) embarked on a new mission — to curate unique looks for Ranveer Singh for the FreshToHome #NoShortcuts ad campaign having funky ads.

The studio is very happy that not only were Ranveer’s looks accepted by the public, but that the ad campaign was a huge hit with people. “It’s really great to see that our work has been appreciated and the ads are such a huge success,” says Mark D’Souza, business head and partner at DML.

“Ranveer is always a pleasure to work with as he is open to new ideas to experiment. Plus, he is a very easy-going person and gives complete freedom when it comes to curating looks,” adds Preetisheel Singh D’souza, creative head and partner at DML, who character-designed his looks for the ads.

This is not the first time Da Makeup Lab has woven magic with Ranveer. They first designed his looks for the Sanjay Leela Bhansali superhit Bajirao Mastani, where Ranveer played the role of the Maratha warrior Peshwa Bajirao I. Then, for another Bhansali blockbuster Padmaavat, where he played the intimidating pre-Mughal era emperor Alauddin Khilji. His character design as Khilji was a rage and Ranveer rocked in the role.

Apart from FreshToHome, DML has also worked on Ranveer as an adi-manav for the Set Wet hair gel ad, as well as a character with a large head and swollen nose for the Vicks Inhaler ad.

Moreover, DML has provided its services for some of the biggest box-office blockbusters including movies such as Chhichhore, Housefull 4, Bigil, Master, Gangubai Kathiawadi and Pushpa: The Rise, which has made it the undisputed leader in makeup and prosthetics for the entertainment industry in India.

The outfit, run by the National Award-winning character designer Preetisheel Singh D’souza along with her partner-husband Mark D’souza, has its state-of-the-art studio situated in the upmarket Mumbai suburbs of Versova.

What’s more! The coming months are expected to be as exciting for the studio as the earlier years. Coming up are thrilling looks for Shah Rukh Khan in the much-awaited movie Jawan. SRK’s unique character with his bandaged and bruised look in the teaser has already got fans curious and excited for more.

Da Makeup Lab rolls like an unstoppable juggernaut

28 Jul 202228 Jul 2022 Dale Bhagwagar Media Group NEWS RELEASES character designer, Da MakeUp Lab, DML, hair, India, Makeup, Mark D'souza, Mumbai, Preetisheel Singh Dsouza, prosthetic studio, Versova

The success streak of India’s No.1 hair, makeup and prosthetic studio Da Makeup Lab (DML) has been no less than amazing. The outfit, run by the National Award-winning character designer Preetisheel Singh D’souza along with her partner-husband Mark D’souza, is a state-of-the-art studio situated in the upmarket Mumbai suburbs of Versova.

DML has provided its services for some of the biggest box-office blockbusters including movies such as Bajirao Mastani, Padmaavat, Chhichhore, Housefull 4, Bigil, Master, Gangubai Kathiawadi and Pushpa: The Rise.

But that doesn’t stop Team DML from constantly experimenting and upping the bar. Moving like an unstoppable juggernaut, the studio keeps creating and innovating at a pace like no other.

Check out the studio’s Instagram page and you will realize the quantity of unique projects they are working on. Here are a few from their monthly activities.

One of the most interesting things DML has done in recent times is the wounded warrior look of Shah Rukh Khan in the upcoming film Jawan. SRK’s unique character with his bandaged and bruised look in the teaser has definitely got fans excited and curious.

In fact, DML has designed all the characters for Jawan directed by the famous Atlee. This is also the first time the studio is working with Shah Rukh Khan.

Talking about variety of character designs, yet another interesting flick to watch out for, is Cobra. In this Tamil action-thriller, Southern superstar Chiyaan Vikram will be seen in many astonishing avatars designed by DML.

Even the new poster of Cobra is no less stunning. Sporting a retro avatar here, Vikram is seen adorning a funky printed shirt with suspender pants, stylish glasses and hair tied backwards, adding just the right amount of retro vibe to his overall ensemble.

DML recently created a stubbled look for Ranveer Singh for a quirky character of a salesman he plays in advertisements for the fish and meat delivery marketplace FreshToHome. Check one of the ads here:

But that’s not all. As a regular practice, DML keeps working on different experimental projects as a warming-up for the lab’s in-house team. And some of these projects are really interesting and intriguing. Like the creation of this cute silicone baby prop. It’s really fascinating to see how a mould is filled up, followed by the process of unveiling the prop.

A similar video about how a body double prop is created for movies. Just imagine the scenes in movies where such props come of immense use.

And last but not the least, is this scary prosthetic character of a tantric-turned-rakshasa created for Qayamat Ki Raat on Star Plus. As the Insta video caption goes, there is “terror in his eyes and evil in his bones!” You gotta see it to believe it.

Versatile actress Pranali Sanghmitra Bhagwat dreams of working in offbeat cinema

11 Jul 2022 Dale Bhagwagar Media Group NEWS RELEASES actress, Bollywood, dance, Ek Number Super, films, India, movies, Mumbai, Pranali Sanghmitra Bhagwat

“We are in a diverse country with a diverse social history. Films are a very strong medium of spreading awareness and strengthening the fabric of society,” says the versatile actress Pranali Sanghmitra Bhagwat justifying a reason to seek out offbeat films.

Pranali, who recently made a debut in the commercial mystery-comedy Ek Number Super, remarks that she wants to play all kinds of characters, but also has a liking for unconventional films with a strong social message.

Ask her about her favourite directors and she promptly replies that she dreams of working with filmmakers like Anurag Kashyap, Nagraj Manjule, Mira Nair, Gauri Shinde and Neeraj Ghaywan.

“They make such wonderful socially sensitive movies which have entertainment value, along with portraying deep and strong realities. It’s like showing the mirror to society and making the journey entertaining at the same time,” says Pranali.

And what does she like to do in her spare time? “I love to dance,” says the actress who actually began dancing at the age of two. She danced at home and then in school and later did workshops in Bharatanatyam, Kathak and Bollywood dance.

She even got selected and trained by Shiamak Davar’s dance academy in a Special Potential Batch. Pranali has taken formal training in Hindustani classical singing for four years during her school days, performed in various theatre plays later, trained in contemporary dance and even learnt acting at Kishore Namit Kapoor’s acting institute.

In fact, Pranali is so attached to dance that she frequently attends international dance workshops with Shoonya Dance Centre in Belgium.

We wish this focused and talented actress the best and hope she fulfills all her dreams.

How to get a work-from-home journalism internship in India?

5 Jul 202224 Nov 2023 Dale Bhagwagar Media Group NEWS RELEASES best, BMM, content writing, Dale Bhagwagar Media Group, Delhi, freshers, gain exposure, hire, India, internship opportunities, job description, job portals, journalism, journalism freshers and students, Journalism internships, list, media, media industry, Mumbai, online internships, part-time, public relations, students, top, unpaid internship, virtual internships, work from home

By Smriti Tuteja

The web is your best friend when looking for a work-from-home journalism internship in India. LinkedIn and other job portals are ripe with internship opportunities for journalism freshers and students.

Alternatively, students can also look for internships through websites of media groups. Dale Bhagwagar Media Group is currently offering a 2-month online internship opportunity in India.

While it is an unpaid internship, there is unlimited scope for learning and growth. It is a great chance to work from home and gain exposure to the functioning and operations of the media industry.

India’s SS Ballet Academy leading the way with online dance classes

30 Mar 2022 Dale Bhagwagar Media Group NEWS RELEASES Ahmedabad, CID certification, Conseil International de la Danse, dance, Delhi, Gujarat, India, Mumbai, online education, Pratyusha Chhajer, Russian ballerina Agrippina Vaganova, SS Ballet Academy, SSBA, UNESCO, United Nations Educational Scientific and Cultural Organization, Vaganova Method of ballet dance

Who thought there would come a time when the world would almost be stranded inside their homes. But the pandemic and its lockdowns brought in new realities and even ushered in a new era of Work From Home.

But as the old saying goes, ‘All work and no play, makes Jack a dull boy,’ people soon realised the ill effects of a sedentary virtual lifestyle. And that’s when, out of the blue, a whole new concept of an online education of dance took birth.

Online learning suddenly seemed to be more exciting than ever. And though dance requires more of a person-to-person interaction in teaching, dance teachers and academies around the world, did find ways to teach it through the computer and mobile screens.

One such academy is SS Ballet Academy (SSBA) headquartered in Ahmedabad, Gujarat, India. Founded by entrepreneur Pratyusha Chhajer, SSBA follows the Vaganova Method of ballet dance, which was made internationally famous by Russian ballerina Agrippina Vaganova.

Starting out in Indore, SSBA shifted its headquarters to Ahmedabad recently and plans to expand, with branches in Mumbai and Delhi in the near future. It is a member of the internationally prestigious Conseil International de la Danse (CID) certification, which is an official partner of the United Nations Educational, Scientific and Cultural Organization (popularly known as UNESCO).

Talking about the online dance classes boom, SSBA’s founder Pratyusha Chhajer says, “Online classes not only offer a great opportunity to learn a new dance form, but also build confidence of the students, that too, while they enjoy the comforts of their home atmosphere.”

“Though it’s not the most ideal way of learning dance, it offers an opportunity to many outstation students who can’t manage to come to a new city to learn,” she remarks.

SS Ballet Academy aims to train newcomers and continue to take professional dancers under their wing, to help them reach a world stage.

“The online classes have given them a new chance to opt for distance training and continue their dream of becoming ballet artists,” adds Pratyusha. She further informs, “Inspite of the challenges, we are happy to have a good strength of ballet dancers joining SSBA and continuing their practice with us. They have been participating in different examinations and getting onto the next level.”

As soon as the pandemic situation gets completely normal, SSBA will restart the regular classes, but has decided to also continue with online classes.

Newbie Pranali Sanghmitra Bhagwat to debut with Ek Number Super

29 Mar 2022 Dale Bhagwagar Media Group NEWS RELEASES Actress Pranali Sanghmitra Bhagwat, Bollywood, character of Meena, debut, Ek Number Super, Marathi film, Milind Zumber Kavde, Mumbai

Come April and a new talent is set to shine in the entertainment industry — actress Pranali Sanghmitra Bhagwat. The spunky gal makes her debut as one of the main leads in the awaited multi-starcast Marathi movie Ek Number Super.

A very focused and determined person, Pranali has been into acting and dance ever since her childhood. Completing her Bachelors in Engineering (Information Technology) from Pune Institute of Computer Technology, she moved to Mumbai to pursue her dream. Starting out with multiple auditions, Pranali did around 30 advertisements, a web series, a mythological television series and several short films including Abhisarika, before bagging the feature film Ek Number Super.

Pranali plays a goofy and mischievous, yet bold and bindaas character of Meena in the movie. “It’s the role of a light-hearted fun girl. But in a unique way, the film conveys a message about respecting women and not objectifying them,” she informs.

Directed by Milind Zumber Kavde, Ek Number Super is a mystery-comedy revolving around a group of friends on a vacation. It is also the first time that a film with this genre is been made in the history of Marathi cinema. So how different is Pranali’s character from her real life persona?

“I’m progressive, but not boastful and breezy as the character of Meena,” she says with a smile. “Both Meena and I have liberal values essentially. But I’m much more introspective. While I’m spontaneous and adventurous, I seek meaning in everything I do. In that sense, I am quite different from Meena,” she comments.

Pranali has loved to act and dance since childhood. In fact, her family recalls that she began dancing at the age of two. She danced at home and then in school and later did workshops in Bharatanatyam, Kathak and Bollywood dance.

Pranali credits her parents and especially her mother, for recognising her singing and dancing skills and encouraging her since childhood. “My parents have always been very progressive and their support and encouragement has meant a world to me,” remarks Pranali. “My grit, focus, determination, spirit of survival and constant growth in life comes from them,” she adds.

As Pranali embarks upon her new journey as a lead actress from this week, it’s a model leap for achievers like her who have a single-minded approach to their careers and pursue dreams with never-ending passion. Kudos.

Da Makeup Lab expands workspace with additional studio

23 Feb 202223 Feb 2022 Dale Bhagwagar Media Group NEWS RELEASES Bollywood, Da MakeUp Lab, DML, expansion, India, makeup and prosthetic character designer, makeup and prosthetic design studio, Mark D'souza, Mumbai, No.1, Preetisheel Singh Dsouza, skilled workers, Versova

Da Makeup Lab (DML), India’s number one makeup and prosthetic design studio, is in an expansion mode. Located in the posh Versova locality of Mumbai, it has fast emerged as the leading outfit for makeup and prosthetic requirements in the entertainment industry.

The premier state-of-the-art studio has opened a new workspace to incorporate more projects. Apart from its main facility, a workforce of around 25 skilled workers have begun lending their talent at the new facility in Versova itself, to create some of the amazing looks produced by the lab.

The rising

Led by makeup and prosthetic character designer Preetisheel Singh D’souza along with her work and life partner Mark D’souza, DML has curated looks for some of the biggest movies in Bollywood.

It’s profile includes names such as Bajirao Mastani, Padmaavat, 102 Not Out, Housefull 4, Mom, Bala, Chhichhore, Bunty Aur Babli 2, the Southern megahit Master and the recent blockbuster Pushpa: The Rise. The lab has also curated looks for various advertisements featuring names such as Madhuri Dixit, Akshay Kumar and Ranbir Kapoor.

Creative genius

Preetisheel Singh D’souza has won the ‘National Film Award for Best Makeup’ for the pre-Mughal historical epic Nanak Shah Fakir. She has been featured by international media among the top 5 makeup and prosthetic designers in the world, along with Hollywood stalwarts such as Kazu Hiro, Christian Tinsley, Jordu Schell and Neill Gorton.

Her creative genius in the field has worked like a Midas Touch for many a movies, some of them emerging as the biggest box-office blockbusters of recent times.

Force behind the workforce

The company’s co-director Mark D’souza has a degree in Design Studies from the prestigious Griffith University in Australia. Earlier, he dabbled in VFX and animation. While his wife Preetisheel handles the talent and artistic departments of the studio, he handles the business and is the backbone of the company.

Mark’s guidance and expertise has helped DML witness tremendous growth in clients and has led the transformation from its initial days, to the full-fledged state-of-the-art makeup and prosthetics company today.

The future is here

The coming year will also see Da Makeup Lab launching a school for select students of the art. And as if all this isn’t enough, DML has various new projects lined up for release in the coming months. The firm has handled the makeup and prosthetics for top artistes in upcoming films like Gangubai Kathiawadi, Bachchhan Paandey, Ram Setu, OMG 2 and more.

Mrs India Namrata Tolia Shah open to Bollywood

22 Feb 2022 Dale Bhagwagar Media Group NEWS RELEASES beauty pageant, Bollywood, Dr. Aarti Tolia, entertainment industry, Mrs India 2021, Mrs India winner, Mumbai, Namrata Tolia Shah, Skywalk Productions, title holder

A complete talent package rolled in one!

When a beauty pageant title holder enters Bollywood, the hype and expectations are tremendous. But that hasn’t stopped Aishwarya Rai, Sushmita Sen, Priyanka Chopra, Lara Dutta, Neha Dhupia or Manushi Chillar from entering the entertainment industry. So why should it stop Namrata!

Namrata Tolia Shah is the latest newbie to look towards Bollywood. A few weeks ago, the 5.6 inch tall lady won the Mrs India 2021 beauty pageant organized by Skywalk Productions and managed to impress the judges so much that they liberally praised her for her charisma, character, confidence, beauty, wit, wisdom, grace and poise. It was as if she was a complete talent package rolled in one!

A management professional, a business administration research scholar and a vivid international traveller, Namrata loves dancing, acting and even adventure sports. The smart and cheerful gal is also quite vocal about women empowerment and strongly believes in social causes and humanitarian service.

Namrata is from Mumbai and after the Mrs India win, inspite of so many people asking her if she would get into acting, she seemed to be taking her time. “Bollywood would be time-consuming and will take a lot of focus and devotion, but I think I am open to giving it a shot,” she admits with a smile.

It’s been quite a journey for Namrata already. “It wouldn’t have been possible without my mother who has been my constant pillar of encouragement and support,” quips the Mrs India. She credits her mother Dr. Aarti Tolia not only for standing by her, but for being her guide and biggest critic too.

Right now, Namrata is keeping herself busy with a lot of appearances coming her way after the Mrs India win. Sometime ago, she was felicitated by the Goregaon Sports Club in Mumbai, as she inaugurated their cricket ‘Twenty-20 Season 1’. More recently, she was the chief guest and main judge at Incredible NAARI program specially organized in honour of her Mrs India win by the High Commission of India in Tanzania.

Since Namrata has optimistic personality, she takes life head on and in a very positive way. “I don’t know where my life will ultimately take me, but I aim to achieve the world!,” she remarks. Attagirl! That’s the right attitude!

Allu Arjun praises Da Makeup Lab for the success of his look in Pushpa

14 Jan 2022 Dale Bhagwagar Media Group NEWS RELEASES blockbuster, box-office, Da MakeUp Lab, Fahadh Faasil, makeup and prosthetic character designer, Mumbai, Preetisheel Singh Dsouza, Pushpa Raj, Pushpa The Rise, Rashmika Mandanna, South style icon Allu Arjun, team, Versova

Even as Pushpa: The Rise – Part 1 continues to set records at the box-office, after emerging the biggest blockbuster in recent times, South style icon Allu Arjun has praised its makeup and prosthetic character designer Preetisheel Singh D’souza and her team at Da Makeup Lab for his stunning look in the film.

Speaking at an event, the superstar who plays the forceful character of Pushpa Raj in the film said that the team of Da Makeup Lab were the “main reason” for the success of his look in the film.

Humbled by Allu Arjun’s gesture Preetisheel shared the clip of Allu Arjun and wrote, “When an actor, so versatile like @alluarjunonline appreciates your work… it only encourages you to do better. Thank you so much for such kind words. It means a ton to the whole team!”

The lab is also behind the makeovers of Rashmika Mandanna and Fahadh Faasil in the film, with their looks too receiving tremendous praise from critics and fans alike.

In fact, Da Makeup Lab, at Versova, Mumbai, has emerged as the number one outfit for makeup and prosthetic requirements in the entertainment industry. It has been the undisputed leader for many years. The studio has been responsible for handling challenging look transformations for many movies such as Padmaavat, Bajirao Mastani, 102 Not Out, Housefull 4, Mom, Bala, Chhichhore, Bunty Aur Babli 2 and another Southern megahit Master.

Their forthcoming films include very interesting names such as Sanjay Leela Bhansali’s Gangubai Kathiwadi and Akshay Kumar starrers like Bachchan Pandey, OMG 2 and Ram Setu.

Pushpa’s looks leave fans spellbound as the film breaks box-office records!!

21 Dec 202121 Dec 2021 Dale Bhagwagar Media Group NEWS RELEASES Allu Arjun, box-office, Da MakeUp Lab, Fahadh Faasil, looks, makeovers, Mark D'souza, Mumbai, Preetisheel Singh Dsouza, Pushpa The Rise, Rashmika Mandanna, Versova

“This level of appreciation is a real blessing,” says makeover specialist Preetisheel

Telugu superstar Allu Arjun’s highly-anticipated action-thriller Pushpa: The Rise created a storm at the box-office soon after its nationwide release in various languages. The Part 1 of the movie broke all the records to become India’s biggest grosser of 2021, with a worldwide collection of Rs 173 crores on the first weekend.

Fans who watched the movie flooded social media with appreciation about Allu Arjun, Rashmika Mandanna and Fahadh Faasil’s performances, their unique looks and makeovers. Some called it a masterpiece for the direction, while others appreciated the actors’ looks and transformation that makes the characters look more realistic and believable.

The talent behind all the makeovers (from Allu Arjun’s to Rashmika Mandanna and Fahadh Faasil’s), Preetisheel Singh D’souza, finds herself a little short of words to express her happiness. The makeup and prosthetic character designer remarks, “It’s always a pleasure to hear good things about your work, but this level of appreciation is a real blessing.”

Allu Arjun, who plays a truck driver involved in red sandalwood smuggling, dropped his ‘style icon’ image and donned a rustic look – ruffled hair, tanned skin, rugged beard and sharp-piercing eyes. “He patiently sat on the chair for hours for the transformation and gave all the liberty to experiment,” informs Preetisheel. The hard work indeed paid off as fans are going gaga over it.

She adds, “It was a challenge to create the looks. Whether it was the dramatic avatar of Allu Arjun, the deglamorized version of Rashmika Mandanna, or the bald look of Fahadh Faasil, a lot of work went into making them look the way they do in the film. I am happy that people are finding these drastic transformations interesting.”

But that’s not the only reason for Preetisheel to be happy. This has been a rocking year for her. Besides the success of Pushpa: The Rise, another Southern film Master, where she worked on Thalapathy Vijay, emerged a mega-hit at the box-office. Her film Chichhore where she had designed the old and new looks for all the cast including Sushant Singh Rajput, won the National Award in the Best Film category. She earned a lot of critical acclaim for the various makeovers in Bunty Aur Babli 2. Apart from that her character designs for Divya Agarwal in the ALT Balaji web series Cartel won tremendous praise.

Moreover, her studio Da Makeup Lab in the posh Versova locality of Mumbai, which she runs with her work and life partner Mark D’souza, has emerged as the number one outfit for makeup and prosthetic requirements in the entertainment industry.

What’s more! 2022 looks as promising as 2021. Preetisheel is gearing up for the release of Sanjay Leela Bhansali’s Gangubai Kathiwadi and Akshay Kumar starrers like Bachchan Pandey, OMG 2 and Ram Setu next.

Last but not the least, Chhichhore will be one of the first international films to hit Chinese theatres in 2022. With its release date set for January 7, the first Friday of the new year, some are even talking about it as a sign of thawing of ties between China and India in the coming year.