SS Ballet Academy focuses on virtual dance classes to tide over pandemic

Dancing through the pandemic, literally

Ballet in itself is a unique dance form for India. On top of it, the pandemic presented a huge challenge to the newly launched SS Ballet Academy (SSBA), which started out in Indore, Madhya Pradesh and shifted headquarters to Ahmedabad, Gujarat. But its business model has fast evolved with the introduction of online classes.

“Although we all hoped that lockdowns wouldn’t come, we quickly prepared for them and transitioned to online classes via virtual methods such as Zoom and Google Classroom. Its worked out fine for now,” quips entrepreneur Pratyusha Chhajer, director of the academy.

She admits to have drawn inspiration from a lot of other people in the industry and dance schools across the globe, who were all forced into lockdowns. “Initially it seemed difficult. But gradually as we started believing in the idea, there was this shift in mindsets that dance classes could be conducted virtually,” she remarks.

Pratyusha also mentions that the dance industry is actually lucky that online classes can be so successful with the right teacher and right programme. “To keep making headway, learn and succeed in these exceptional times, is a huge challenge in itself,” she adds. True! It’s not only helpful to students to keep their minds creatively occupied, but also in learning a new universally acclaimed art form.

“Though virtual dancing lessons may not always be an ideal choice, it sure has opened new avenues for now and given opportunities and hope to many who feel stagnated or had their growth stunted due to the pandemic,” points Pratyusha. “They have now got this unique chance to train and grow, dancing through the pandemic, literally. And that’s an opportunity they are cherishing,” she concludes.

SS Ballet Academy follows the prestigious Vaganova Method in ballet dance. Recently, Pratyusha also conducted an informative interview with a prominent award-winning ballet teacher Fethon Miozzi of Vaganova Ballet Academy, based at St. Petersburg, Russia.

It can be noted here that SSBA has recently received certification from the internationally prestigious Conseil International de la Danse (CID); an official partner of the United Nations Educational, Scientific and Cultural Organization (popularly known as UNESCO).

The academy is offering certification courses and classes to students who wish to excel in ballet dance. Though the classes are currently being conducted online, the academy is gearing up to resume offline certification courses soon. After Indore and Ahmedabad, SSBA plans to expand its branches to Mumbai, Delhi and other cities across the country.

Preetisheel steals hearts with Bunty Aur Babli 2

Bollywood’s most lovable crooks are back with Bunty Aur Babli 2. The trailer is out and the film is about to release soon. While Rani Mukerji and Saif Ali Khan are playing the senior con artistes, Siddhant Chaturvedi and Sharvari Wagh are the upstarts who are out to rob the ‘brand name’ of the original pair.

While the various looks of the much-awaited film are the talk of the town, one person who is really really happy with the tremendous response is makeup and prosthetic character designer Preetisheel Singh D’souza. The lady who is known for creating transformative looks for actors in numerous films like Bajirao Mastani, Padmaavat, Housefull 4, Haider, Rangoon, Mom, 102 Not Out, Thackeray, Bala and Chhichhore, has once again outdone herself curating various looks for Bunty Aur Babli 2.

“It’s been a roller coaster ride,” quips Preetisheel, who recently also acquired a lot of critical acclaim for the various characters played by Divya Agarwal in the ALTBalaji web series Cartel. “When the pandemic hit, everyone was worried about the pace of the film industry. But the way things are picking up, it’s as if we are rolling at double the speed. And I for one, am not complaining,” she cheerfully adds.

Of course she has all the reason to celebrate. It’s been one of the most momentous years for her. Chhichhore won a National Award for best film, her Tamil action thriller where she curated the look for Southern superstar Vijay broke box-office records, and apart from Bunty Aur Babli 2, she has got yet another huge project in Allu Arjun’s multilingual Pushpa: The Rise – Part 1 coming up for release.

For the record, apart from being the No. 1 hair, makeup and prosthetic look designer in Bollywood, she runs India’s premier outfit Da Makeup Lab along with her partner husband Mark D’Souza. The lab’s building is a landmark in the posh Versova locality of Mumbai.

SS Ballet Academy proud to follow the Vaganova Method

Entrepreneur Pratuysha Chhajer who is the director of SS Ballet Academy (SSBA) in Ahmedabad, Gujarat, India, is proud that her academy follows the prestigious Vaganova Method. Recently, she also conducted an informative interview with a prominent award-winning ballet teacher Fethon Miozzi of Vaganova Ballet Academy, based at St. Petersburg, Russia.

The Indian academy has recently received certification from the internationally prestigious Conseil International de la Danse (CID); an official partner of the United Nations Educational, Scientific and Cultural Organization (popularly known as UNESCO).

The Vaganova Method is a ballet technique and training system devised by the Russian dancer and pedagogue Agrippina Vaganova (1879-1951), who became a highly renowned ballet teacher and has authored the famous book The Foundation For Dance (more commonly known as Basic Principles of Russian Classical Dance).

Representational image

The method was derived from the teachings of the Premier Maitre de Ballet Marius Petipa, throughout the late 19th century. Agrippa Vaganova who perfected and cultivated this form of teaching classical ballet, turned it into a viable syllabus.

The Vaganova Method fuses elements of traditional French style from the romantic era with the athleticism and virtuosity of Italian Cecchetti technique. The method emphasizes development of strength, flexibility, and endurance for the proper performance of ballet.

The training system is designed to involve the whole body in every movement, with equal attention paid to the upper body, legs and feet. Vaganova believed that this approach increases consciousness of the body, thus creating a harmony of movement and greater expressive range.

Pratuysha Chhajer, director, SS Ballet Academy

In India, the SS Ballet Academy (named after Pratyusha’s children Samyan and Shonaya), was founded three years ago, to develop and train professional dancers. Starting operations in Indore, it became the first academy to introduce ballet to Central India. SSBA has now moved its headquarters to Ahmedabad, an economic hub with great cultural diversity in the vibrant state of Gujarat.

Certification courses and classes are available for students who wish to excel in ballet dance. In view of the pandemic, classes are currently being conducted online on Zoom and Google Classroom. However, the academy is gearing up to resume offline certification courses soon. After Indore and Ahmedabad, SSBA plans to expand its branches to Mumbai, Delhi and other cities across the country.

‘Black is beautiful’ gets a new meaning with Da Makeup Lab in Versova

‘Black is beautiful’ is a line synonymous with fashion. But who thought that an inanimate object in Mumbai will bag the tag. But that’s what has happened with the office of Da Makeup Lab; touted as India’s first hair, makeup and prosthetic lab.

Emerging a landmark in the heart of Bollywood in the posh locality of Versova, Andheri, Mumbai, this four-storied imposing black building with coloured dots and huge face murals painted on it, has become a centre of attraction for many. So much so that passersby not only take pictures of it, but often stand opposite it to take selfies with it in the background. Yes, you got that right — selfies with a building.

As for the lab itself, it is buzzing with activity throughout the year, with the company being owned by Preetisheel Singh D’souza and her husband-partner Mark D’souza. While Mark takes care of the business, Preetisheel looks at the creatives, constructing astonishing character designs for a plethora of films including Bajirao Mastani, Padmaavat, Haider, 102 Not Out, Chhichhore, Housefull 4, Thackeray, Bala and the upcoming Gangubai Kathiawadi.

She is a National Award-winner and was recently featured by international website USA Newshour among the top best 5 makeup and prosthetic designers in the world, along with Hollywood stalwarts such as Kazu Hiro, Christian Tinsley, Jordu Schell and Neill Gorton. Also, she was the only woman featured in this top list of world-famous makeup and prosthetic designers.

Meanwhile, the beautiful black landmark building stands tall at Versova main road and keeps amusing everyone. We won’t say, ‘don’t miss spotting it,’ because if you happen to be in that part of Mumbai, there’s no way you can miss it.

“Teaching ballet has come as a great gift in life,” says Fethon Miozzi of Vaganova Ballet Academy

Entrepreneur Pratuysha Chhajer who is the director of SS Ballet Academy (SSBA) in Ahmedabad, Gujarat, India, recently conducted an informative interview with a prominent award-winning ballet teacher Fethon Miozzi of Vaganova Ballet Academy, based at St. Petersburg, Russia.

In the interview, Miozzi divulged that he earlier wanted to be a doctor but it was destiny which led him to ballet dancing. “In the initial year, I did not like the strict discipline one has to adhere to while practicing ballet, but after my teachers appreciated my talent, I became a better dancer. Teaching ballet has come as a great gift that life has given me,” he says.

“Striving is the best path to being a good ballet dancer. Ballet is a difficult and strongly disciplined art form. You have to believe in yourself. Sometimes the initial journey might seem tough and painful. You will need a strong support system too — from parents, teachers, family and friends. There will be many hiccups in the path, but one should keep trying hard,” remarks the ballet teacher who loves his profession and students.

“It’s a beautiful job and it’s joyful. It’s difficult to separate and let students go after graduation. But seeing them successfully placed in big theatres is a great feeling,” he concludes.

Born in Rome, Miozzi graduated from the Roman Ballet Academy and joined the Mariinsky Ballet Theatre. After a State scholarship, he graduated with honours from the Vaganova Ballet Academy for ballet teacher and ballet master, and is since teaching at the academy, taking middle and senior classes.

Miozzi is characterized by expressiveness and great physical and theatrical attributes. He is distinguished by a classical manner, beautiful lines and light jump, having an ease with technically challenging maneuvers.

He has won several awards including the L. Massine prize for Rising Ballet Star in Italy, the Danza Si award for physical and artistic qualities, the Danza & Danza award for Best Italian Dancer in the World, and the Ballet Oscar in Italy.

Pratyusha Chhajer who beautifully and effortlessly conducted this wonderful interview is not only the founder and director of SS Ballet Academy, but also a renowned fashion designer with her own label Samyan Shonaya Haute Couture, and businesses under the brand name of Samyan Shonaya Group of Companies. She is a Melvin Jones Fellow and the founder president (charter president) of Lions Club of Ahmedabad Karnavati Zeal.

The Ahmedabad-based SS Ballet Academy (SSBA) has recently received certification from the internationally prestigious Conseil International de la Danse (CID); an official partner of the United Nations Educational, Scientific and Cultural Organization (popularly known as UNESCO). SSBA aims to partner with teachers, institutes and academies from across the globe, who can help and guide its students in India, in the exquisite dance form of ballet.

Gujarat’s SS Ballet Academy receives international CID certification

The Ahmedabad-based SS Ballet Academy (SSBA) in Gujarat, has recently received certification from the internationally prestigious Conseil International de la Danse (CID); an official partner of the United Nations Educational, Scientific and Cultural Organization (popularly known as UNESCO).

The International Dance Council CID, Paris, is the official umbrella organization for all forms of dance in all countries of the world. It is a non-governmental organization founded in 1973 within the UNESCO headquarters in Paris, where it is based. Its members are the most prominent federations, associations, schools, companies and individuals in over 170 countries.

“The SSBA is extremely proud to be certified by CID as it holds international value,” says Pratyusha Chhajer, the founder and director of SS Ballet Academy. “We at SSBA strive to successfully establish relationships with ballet schools and academies around the world and take India step by step forward on the international stage. This certification by The International Dance Council CID, Paris, goes a long way in boosting our confidence,” she adds.

The entrepreneur founded SSBA three years ago, to develop and train professional dancers. Starting operations in Indore, it became the first academy to introduce ballet to Central India. The academy has now moved its headquarters to Ahmedabad, an economic hub with great cultural diversity in the vibrant state of Gujarat.

Certification courses and classes are available for students who wish to excel in ballet dance. In view of the pandemic, classes are currently being conducted online on Zoom and Google Classroom. However, the academy is gearing up to resume offline certification courses soon.

Named after Pratyusha’s children Samyan and Shonaya, SSBA follows the Vaganova curriculum method of ballet. It is a style of ballet training created by Russian ballerina Agrippina Vaganova, who became a highly renowned ballet teacher and has authored the book Basic Principles of Classical Ballet.

After Indore and Ahmedabad, SSBA plans to expand its branches to Mumbai, Delhi and other cities across the country.

Mutants in Versova! Really?

In the Ultimate Marvel universe within the pages of the Ultimate Origins #1, it is revealed that super-powered “mutants” were artificially created via genetic modification by the Weapon X program in a laboratory in Alberta, Canada in October 1943.

However, as far as India goes, mutants have now begun to walk in Versova, Mumbai.

Before you jump out of your chair, let us tell you that National Award-winning makeup and prosthetic designer Preetisheel Singh Dsouza, who curated looks of Ranveer Singh as Alahudin Khilji in Padmaavat, Nawazuddin Siddiqui as Balasaheb Thackeray in Thackeray and Ayushman Khurana as Bala in Bala, has gone ahead and begun experimenting with mutant figures.


Recently, celebrating the World Art Day on social media, Preetisheel shared a mutant face as an in-house experiment at Da Make Lab, her state-of-the-art makeup and prosthetic lab in Versova, Mumbai.

“Creative expression is our most cherished gift. Happy #WorldArtDay to all the creative artists. Reminiscing the process of creating this look from our first #AnimalXHuman mutant series,” she wrote, announcing that she is gearing up for more.

Must say, the mutant face she shared, does look super intriguing (reminds us a bit of Hellboy, but with full on horns) and we are looking forward to what she creates next.

 

Sushant might have felt a bit vindicated today, says Preetisheel Singh

Makeup and prosthetic look designer Preetisheel Singh who created all the young and old looks for Chhichhore, feels Sushant Singh Rajput would have felt vindicated if he was alive today.

Congratulating Team Chhichhore on bagging the Best Film National Award, “There is hardly any bigger satisfaction to cherish for a creative people, than getting due recognition. The National Award has etched Chhichhore looks in public memory forever.”

Talking about Sushant Singh Rajput and his untimely demise, Preetisheel says, “He sure deserved much more and had a lot to achieve. This National Award for Chhichhore might have made him feel vindicated.”

In fact, Preetisheel herself won the National Award for her first film Nanak Shah Fakir. Apart from Chhichhore, she has earlier worked for huge box-offices successes such as Bajirao Mastani, Padmaavat, 102 Not Out, Mulk, Bala and Housefull 4, and designed looks for many A-listers including Ajay Devgn, Akshay Kumar, Amitabh Bachchan, Ayushmann Khurrana, Deepika Padukone, John Abraham, Priyanka Chopra, Ranveer Singh and Shahid Kapoor.

Preetisheel has also set up India’s first makeup and prosthetic lab called Da Makeup Lab at Versova, Mumbai. Her goal is to bring standards of makeup and prosthetics in India at par with Hollywood.

Half of Bollywood will be OUT OF WORK even after lockdown ends: Experts

As appeared on Business Upturn

Original Article Link: https://www.businessupturn.com/entertainment/showbiz/half-of-bollywood-will-be-out-of-work-even-after-lockdown-ends-experts/

Half of Bollywood will be OUT OF WORK even after lockdown ends: Experts

Bollywood is in dire straits. After the Corona Crisis Lockdown, the entire industry is sitting at home and out of work. But what is most worrying now, is that experts predict that the situation is not going to go back to normal again. The new normal is going to witness around half of the film industry staying out of work. Business Upturn spoke to industry experts.

Read this exclusive article to know more and how to keep your personal brand alive and afloat in this time of impending financial crisis.

The lockdown has struck the most destructive and devastating blow to the entertainment industry. It has crippled the lives of thousands of daily wage workers, upcoming and existing talents, including actors, dancers, make-up artists, costume teams, technicians etc.

Bollywood going downhill

“Many would have already changed their professions and got into small time odd-jobs to somehow survive this phase with whatever they can earn here and there. The film industry has lost its way. Half of our industry’s workers will still be running helter-skelter for jobs and many of them will have to diversify into other fields and keep their participation in films to minimal,” says trade analyst Rajeev Chaudhari.

Amit Behl, senior joint secretary of Cine & TV Artists Association (CINTAA) echoes the sentiment. “Yes, half of Bollywood would definitely be out of work even if the lockdown ends. This is primarily because of specific reasons. One, because of the clash in directives between the State Government and the Central Government.”

“Plus, considering the hazards of COVID-19, there is a clear directive that actors above 65 and children below 10 will not be allowed to work till the time new norms come into place. Going by this rule, a lot of senior actors as well as child artistes will definitely be out of work, primarily when it comes to television. There have been huge budget cuts by the broadcasters and those budget cuts have been passed on to producers. So eventually it will go down to the cast and crew and the daily wage workers,” explains Behl.

Senior journalist Latha Srinivasan remarks, “The lockdown and its restrictions for more than 90 days has caused significant financial losses to producers, production houses, distributors and exhibitors. As a result, once the lockdown is lifted, it won’t be possible even for top actors in Bollywood to get back to work as businesses have to be realigned post examining the financial aspects and how best they can minimise further losses.”

Prepare for the worst

News of resumption of film and TV serial shootings has come out, but many technicians and actors are upset with the severe guidelines that have been issued along with insurance for all unit members etc. These additional costs of meeting the conditions of these guidelines are going to be challenging for the producers. Even if mainstream shootings will revive, there will be restrictions on crowd scenes, intimate scenes etc. with compromise in creativity and logistics.

Director Vivek Sharma who made the famous film Bhoothnath starring Amitabh Bachchan and featuring Shah Rukh Khan opines, “Thanks to film mafia, half of Bollywood was always out of work and post lockdown it will be the same. Television and web series’ actors will be in demand as these platforms need content to run their channels.” He feels that shoots will begin normally after September 2020 and that slowly people will get back in business.

To survive this lockdown and the fear its brought with it, Sharma suggests a lot of online interactions including workshops. “It’s a good time for people to learn and prepare for a time which will bring more and more changes and possibilities,” he says.

But Amit Behl is concerned about many other things than how one can make the most of this dismal phase. He worries about the fact that there is a “drastic cut in the crew members of the film shoots, which is about 30-35 percent slash in the number of people on the sets. That means a lot of people are going to be out of work. A lot of roles of junior artistes and actors are also going to face the axe because Indian daily soaps survive on family drama and a lot of wedding scenes, festival sequences and song and dance sequences, which will now have to be drastically cut or omitted altogether. There will obviously be no crowd involvement and no audience in any talk shows, game shows, reality shows and these kind of competition-based shows. Also, a lot of technical crew is going to be cut down, and all this is surely going to affect Bollywood as well as the television industry.”

Drawing our attention again to the state of affairs, Behl says, “The focus is now going to be about who all is essentially required on the sets and by the broadcaster. Those departments which can’t be avoided in shoots… those are the people who will get work for now. Of course, everyone is very hopeful that this crisis does not last beyond the end of 2020, but because of the dialogues I have had in the last three months with about 60 trade unions in 83 countries, I can say that the budget cuts and crew member cuts in other parts of the world are even more brutal than they are in India.”

Having said that, Behl points out that a lot of western countries have better technical finesse, so they can manage with the cuts. But we are a very manpower-heavy entertainment industry, so it’s going to hit us even harder and affect a lot more people than anywhere else in the world.

“But we can’t blame broadcasters for having heavily slashed their budgets. Because advertising revenue is down, the broadcasters don’t have much of an option. Its only the FMCG (Fast-Moving Consumer Goods) companies who are advertising right now and its slightly inhumane for companies to begin advertising products related to COVID… whether it’s for a cure or for a PPE Kit (Personal Protective Equipment Kit) or for sanitizers. So we are in hard times and just hoping for the skies to clear,” he adds.

Improve communication and PR skills

Amith Prabhu, founding Dean at School of Communications and Reputation (SCoRe) is more concerned about how to utilize this time in self-improvement and education. Like many other he is of the opinion that this is the time to hone your communication and PR skills.

He asks industry people to explore opportunities to create low-cost yet high-quality cinema. He feels this is also a time to reset lifestyles and suggests five things actors can do. Here are the pointers he puts forth:

1) First offer a free and then a paid masterclass to fans on social media.

2) Create a low-cost short movie series shot from home or from places where crowds can be avoided.

3) Learn something new with multiple courses available online.

4) Support a non-profit organisation by being a temporary brand ambassador with no cost to that organisation.

5) Write a monthly column on the advantages of communication in the world of TV and cinema.

Fees to drop heavily

Rajeev Chaudhari wants to bring people’s attention to box-office collections. “Now with this humongous loss in our industry, the prices that a regular TV serial used to fetch from a channel will come down drastically to less than 50% and a feature film cannot perceive box-office business in hundreds of crores anymore. Gone are those days.”

He feels that the film industry’s corporate status has crashed and its premium value has diminished. “Now with reduction in film and TV unit members, along with reduction in the number of films being made, work opportunities will be very less and fees in all the departments will drop heavily.”

Chaudhari points out that in view of above cuts, due to new guidelines and deep recession, even if the lockdown opens up, it will not be able to accommodate all workers and creative labourers with jobs.

Beware of depression, suicides, fear

“The Corona Crisis has taken a huge toll on the financial and mental health of the industry’s labourers and creative members, leading to depression and suicides. This severe catastrophic state has never been seen before in our entertainment industry,” he adds.

Latha Srinivasan feels, “Given the government regulations to be followed for shoots, one needs to see how many people are comfortable working in such an environment. Some actors may not want to shoot till they are 100% sure their health is not at risk and it’s anybody’s guess as to when the environment will be COVID-free, if at all.”

“Yes, it’s true. Barring three or four of them, most Bollywood celebrities are not even stepping out, so to come for work is not going to happen,” says Viral Bhayani, the most popular Bollywood freelance photographer on Instagram.

“Everyone is waiting for a cure and Mumbai the epicenter of Bollywood still remains at a huge risk. If the shoots begin and something unforeseen happens then it is all going to go in vain. I know it has badly affected everyone financially but we will have to be more patient,” he remarks.

Surprisingly, Bhayani admits to a stark reality for many in the industry by giving an example of his own case. “Just like many who depend on outdoor work in their business, for me too, the photography business has unfortunately been destroyed at the moment. I’ve faced the probability of shutting down completely. But I also know for a fact that once the cure is out, we are gonna rock again. Things will be back to normal. Somehow I feel it is going to happen soon,” says Bhayani, hoping against hope.

He remarks that right now we all have to survive on our past incomes till things get normal. “Some of the shoots have begun but they are all happening outside of Mumbai and there too, most unit members are extremely scared. So even after the lockdown ends, many will still be left with little work or no work at all.”

Bhayani also brings us to another aspect of this issue, saying that the commitment and sentiment right now is so low that no filmmaker will take a risk to make a film unless there is cooperation from the Government and technicians charge fairly as per the current situation.

Larger-than-life cinema could return

But veteran freelance journalist Rajiv Vijayakar disagrees with many such notions. “I do not think we can quantify how much of the industry will be out of work after the lockdown. I am looking at it in another way.”

“The days of niche movies pandering to the ‘intelligentsia’ and pseudo-intellectuals — the so-called ‘multiplex cinema audience’ — are numbered. With a plethora of such films as well as inferior commercial movies hitting OTT directly, it is clear that such products will make a small but secure profit, which, sadly, will keep cinematic excesses like Ghoomketu and Bhonsle coming. But the pan-Indian movies will thrive, as these alone will get returns commensurate with the investments, as in the past.”

“The range of such movies, obviously, extends from Andhadhun  to Sooryavanshi and the South kind of spectacles,” he adds. Vijayakar feels that all this will slowly, but surely, culminate in Hindi films reemerging as the mass-medium of entertainment which it was once upon a time, and which it should be. Accordingly, only the stars, filmmakers and composers who believe in such larger-than-life cinema will thrive.

Pandemic shall pass, but competition won’t

Casting director Ahana Mohammed says, one should simply accept the challenge the COVID-19 pandemic crisis has thrown on us and make it favorable. “Those who do not have Godfathers in the industry to provide big breaks, can start learning ways to sharpen their skills.”

“The best way to survive is to get yourself moving, even if it means virtually. Get connected to people, share your thoughts and emotions, be wise and utilize this time by learning ways to master your craft,” she adds.

She makes another point, saying that one needs to up his/her ante by getting professional help in this crucial time. “Get an agent on board, who can understand your talent. Follow this up with good PR activity, which is necessary to put actors — especially freshers — high up amongst the cutthroat competition. Remember, the pandemic shall pass, but competition won’t,” concludes Mohammed.

Star prices will normalize, nepotism will decrease

Veteran journalist Jyothi Venkatesh makes a very interesting observation on the same lines. “After the lockdown, only the fittest will survive in Bollywood whether it is actors or journalists or PR persons. The field will be automatically filtered and the best in their professions will continue. Star prices will normalize and nepotism will decrease, though not eliminated.”

“A lot of money will be saved and things will eventually turn for the better. Though with social distancing, it will be tough to show romance, content should improve. The biggest beneficiaries will be the OTTs.”

“In this scenario, only those who know their work and worth will be able to flourish and the rest will perish,” he adds. Venkatesh also points out that a change will be evident among film exhibitors. “The multiplexes will realise that they are here not to fleece the industry by charging producers and distributors rentals for trailers and standees, or milk the patrons with steep prices for samosas and Pepsi and also for drinking water.”

Need for brand control

New-age film journalist and blogger Diganta Guha says, “It seems quite incredulous that the bigwigs might not have any silver screen releases this year. Time is running out and they would have to be through with their pending projects. Crores are at stake and nobody wants to incur humongous losses just for the sake of delays.”

He adds that apart from the lockdown, actor Sushant Singh Rajput’s untimely demise has been a jolt from the blue. “At this point of time, we need strong personalities as a lot of worms are getting out of the can and Bollywood may take a drastic fall if this does not stop. What is probably needs right away is some PR control to avoid the tsunami of controversies destroying its reputation.”

Guha analyses, “A great PR like Dale Bhagwagar could be the ideal person to guide actors and actresses through this period. Over the years, this guy has been legendary, handling media publicity for so many stars such as Hrithik Roshan, Shilpa Shetty and Priyanka Chopra. He is best suited for helping new actors and actresses maneuver their way through PR during such a crisis situation. Otherwise, a lot of celebrities might simply fade away into oblivion by the time all this chaos ends.”

Rajeev Chaudhari echoes Guha’s views.”A seasoned publicist like Dale Bhagwagar can suggest new PR ways to help actors survive this period. Because, in such a time, an out-of-sight actor and actress, will now be out of the industry.”

He evaluates that “With this deep recession and fierce cut-throat competition, there will be scuffling struggle by industry workers and professionals to be visible to the employers of the film and TV industry. I think now is the need for a good Bollywood publicist who can salvage good talent.”

PR or perish

But Chaudhari cautions that “Bollywood publicists too will have to find new ways to ensure that their PR clients are actively present in the radar of the casting directors and filmmakers, by generating articles, features, interviews, news, healthy gossip and Press Releases which suit the situation. The market has become acutely competitive and an actor or a professional can’t afford to skip the help of PR services now.”

He adds that every professional should seek effective PR help to make his or her presence felt in these challenging times. “Actors will have to be doubly aggressive in their approach and struggle to acquire work from production houses. With good active PR support, actors and actresses can keep registering their names their faces in the public even when they are not working. Their constant presence on the best Bollywood websites as well as social media and other PR mediums, could ensure celebs and upcoming artistes a place in the minds of casting directors and filmmakers.”

True! Fact is that the situation is what it is and film actors and technicians can’t help it, but focus on their PR at the moment. The only thing in their hands right now is to survive this crisis by staying afloat and continuing to be in the news. Otherwise, by the time the Corona Crisis ends, a new lot of actors and actresses will be ready to take over all the roles and new-age platforms setting their mark. Those you will have kept themselves in the news, might have some chance of survival. Many will perish.

Jo dikhta hai woh bikta hai

In the world we live in, there’s this umbilical cord between fame and credibility. Here, visibility equals credibility. You cannot be credible unless you’re visible. And that’s where the PR professionals and PR teams come in the picture. many in the industry believe that staying put in the news through PR is the best way to tide over this crisis. After all, the dictum ‘Jo dikhta hai woh bikta hai’ has always worked in Bollywood.

Maybe it’s for this reason that we are now seeing an influx of Bollywood’s upcoming stars, flock to PR guys to keep them in news during the lockdown. Actresses and actors are desperately trying to strengthen their brand and image so that they would be the ones to get work by the time this whole downturn ends.

Earlier, we have reported how Bollywood’s PR legend Dale Bhagwagar has been getting a huge amount of PR offers suddenly during lockdown. The top Bollywood publicist has signed seven new PR clients during the lockdown and shows no signs of slowing down.

Stay relevant, stay connected

Talking about PR strategies, Latha Srinivasan says, “Many actors might still want to stay relevant and connected to the audience at this time given that they may not be able to shoot or their films may not be releasing. One of the key things celebs should do is use their social media platforms to amplify the good work being done by people, start a fundraiser and talk about health and safety. They should also use their social media to uplift the morale of people. For instance, they can shoot fitness videos or showcase their other talents which people are not aware of.” But she warns that all top Bollywood celebs need to be careful to not put out posts that showcase them as the privileged lot, as this will backfire on them and bring up the topic of nepotism again.

Vivek Sharma is also of the opinion that celebrities should improve and improvise on their PR at this time. “The world is suffering. Not only from the Coronavirus Crisis, but also from depression. There is a lot of fear. During such a time if we film industry people make positive motivational videos, short films and vlogs, we can be a pillar of strength for many people. We can give hope and share hope, umeed, jazbaat aur saath.”

Viral Bhayani brings new insight to this. He points out that celebs do a lot of things for the sake of earnings. And it would be difficult for them to monetise most of the stuff they put on the web. “For Bollywood celebs to make money online is difficult as even if they make short films for YouTube, it takes a lot of time to monetise them.”

He says that workout videos of filmstars are often trending but after a point of time the actors need to balance them out with more different hobby ideas like cooking, singing, family videos, pet videos, Instagram Live appearances and even participation on debate shows online. He suggests that filmstars can also do their own photo shoots and show their fans different looks, fashion trends, gym looks and glamour looks.

Whatever be the case, we pray that our favourite entertainment industry comes out of the terrible situation it’s found itself in. We have our fingers crossed for all those who have lost work and hope they would be able to recover the lost time, stay afloat in news and bounce back when their time returns.

Rozlyn Khan rocks Marathi TikTok video with Riteish Deshmukh

TikTok ‘Comedy Princess’ Rozlyn Khan never fails to amuse us! One of the recent videos she has come out with, is titled ‘Marathi TikTok.’

And guess who she is featured with? Cool dude Riteish Deshmukh. The duet clip has Rozlyn and Riteish juxtaposed side-by-side, with her pestering him to tell her a joke. What happens next is to be seen in the video.

Just for the record, Rozlyn shot to fame with her acts as a model and then in Bollywood movies. Her famous desi rip-off video of the South Korean megahit Gangnam Style had us wondering what she will come up with next. And then she made a foray into TikTok and reinvented herself as India’s ‘Comedy Princess’. Way to go!

Feryna Wazheir posts WVU helpline to tackle COVID-19 stress

Prime Minister Narendra Modi has requested the nation to light diyas and torches at 9pm on August 5, in a show of strength and togetherness. It’s going to be a huge symbolic expression about making everyone feel that we are not alone.

On a similar line of thought, Airlift-fame actress Feryna Wazheir who was recently seen in Commando 3, has posted a very sweet message on her Instagram, imploring her fans not to feel lost, depressed or alone.

Along with a heart-warming video, she wrote: “Your positive state of mind is the first line and strongest defense against disease. For the first time in India, a large community of well-wishers are going beyond themselves to deliver back to society, peace and harmony, by sharing what they most value, their time, their empathy and their support.”

Imploring people not to hesitate to seek professional assistance if they feel isolated or anxious, Feryna shared the helpline numbers of Wellbeing Volunteers United (WVU); a collective effort of different NGOs and organizations working in the field of mental health who bring varied levels of understanding and ability to solve today’s challenges.

“Please don’t suffer in silence and reach out on the free helpline to talk to the trained Wellbeing Volunteers United in their effort to uplift the spirits of India. Your spirit.” she added. “Empower yourself with the power of positive thinking.”

With India emerging a hotbed of mental health challenges, WVU is aiming to launch a coordinated multi-dimensional effort to help people deal with mental illnesses and address the disturbing progression of depression, anxiety, substance abuse, financial insecurity, relationship anxiety, gender stereotypes, stress and panic attacks.

“Many Bigg Boss Contestants Face Depression,” Reveals Bollywood Publicist Dale Bhagwagar

As appeared on: Bollywood Couch

Article Link: https://www.bollywoodcouch.com/many-bigg-boss-contestants-face-depression-reveals-bollywood-publicist-dale-bhagwagar/

Many Bigg Boss Contestants Face Depression,” Reveals Bollywood Publicist Dale Bhagwagar

Many Bigg Boss contestants face depression says Dale Bhagwagar

 

We have noticed that most of the top contenders and even past Bigg Boss winners are out of the entertainment industry by now. No one talks about them. Many often wonder why they fade away.

“The biggest reason is that most of the Bigg Boss participants do not understand PR. So they either go into the show without hiring a publicist or think they can rely on their Twitter fans to do the job. Both methods are PR disasters,” analyses Bollywood’s only PR guru Dale Bhagwagar, in an interview on the commerce site Business Upturn.

Dale Bhagwagar@DaleBhagwagar

“The biggest reason is that most of the Bigg Boss participants do not understand PR. So they either go into the show without hiring a publicist, or think they can rely on their Twitter fans to do the job. Both methods are PR disasters.” More on https://www.businessupturn.com/interviews/bollywood-pr-guru-dale-bhagwagar-rips-through-the-trp-myth-of-bigg-boss/ 

Bollywood PR guru Dale Bhagwagar rips through the TRP myth of Bigg Boss – Business Upturn

Bollywood’s only PR guru Dale Bhagwagar is an authority on Bigg Boss, simply because he has handled PR for not one, two, or ten — but for a full 20 contestants who have been on the show since its…

businessupturn.com

Apart from being India’s leading media man, Dale is considered a specialist with Bigg Boss, for having handled the news media publicity for 20 contestants of the reality show.

“One needs a professional to spin and maneuver through the ups and downs that Bigg Boss Housemates face almost on a daily basis inside the show. A solid crisis management exercise in mainstream media, coupled with hype, can help contestants sail through with ease,” he explains.

That’s true! Because the publicist’s Bigg Boss PR clients including Aarya Babbar, Aman Verma, Amar Upadhyay, Kashmera Shah, Mandana Karimi, Pooja Misrra, Rahul Mahajan, Rakhi Sawant, Sambhavna Seth, and Sonali Raut have all benefitted with a strong PR presence.

But then, many BB contestants completely fail to understand the need for PR. “Some even become arrogant by the time they come out of the show,” Dale points out. “They think that by being on national television for three months and sharing screen space with megastar host Salman Khan has made them a star. So they start behaving like one.”

Then they don’t get work and the media hype starts dying after the show ends. In a few months, they are back to square one and start fading into oblivion. That is the time they think of being proactive and about hiring a good PR to publicize themselves. But by then, it’s too late. No media is interested to speak about them.

“Many BB contestants face depression in this phase. Some come out of it. Others destroy their careers due to it. It’s sad. But it’s the ugly truth,” reveals PR specialist.