Entertainment publicity in India is shifting as Google’s new ‘AI Mode’ goes live through Google Labs. For Bollywood publicists, this means search is no longer just about SEO visibility but also about Generative Engine Optimisation, where AI-driven summaries pull insights from credible outlets.

SEO ensures a story appears, but GEO ensures it resonates by shaping how AI presents narratives to audiences. For PR professionals, the challenge now is to craft fact-rich, structured content designed to be amplified by AI, making relevance as critical as reach.

Read more about it here:

https://reputationtoday.in/new-ai-mode-in-google-search-is-changing-how-bollywood-publicity-works/