Dev Anand has hit the crowded streets of Mumbai like never before!
Through to an exclusive contract with the city’s leading outdoor publicity agency Global Advetisers, huge hoardings of the evergreen actor’s colourised version of the 1961 hit ‘Hum Dono’, have been spread across heavy-traffic spots in the city’s most buzzing areas like Juhu, Andheri, Marine Drive, Peddar Road, Borivali, Sion and Malad.
“It’s a privilege to be associated with a legendary actor like Dev Saab. We are committed to help him repeat the success of the classic film,” said Sanjeev Gupta, MD, Global Advertisers.
Dev Anand is 87 but he doesn’t hide his excitement. He wants audiences to see his charming self 50 years ago and says he will colour more of his black and white films if ‘Hum Dono’ succeeds again.
For the record, this was the last black and white film from his production house Navketan Films and marked his first double role too. Written by his brother Vijay Anand and directed by Amarjeet, ‘Hum Dono’ became the official entry from India to the Berlin Film Festival then.
Apart from Dev Anand’s acting, the film’s music was a rage with scintillating melodies like “Main Zindagi Ka Saath” and “Abhi Na Jao Chod Kar”.