“From what a PR gets, he might make a living. But from what a PR gives, he might make a life.” -Dale Bhagwagar

 “There is no such thing as bad publicity except your own obituary.” -Brendan Behan

“We are living in a world where perception is reality.” -Dale Bhagwagar

“Regardless of how you feel inside, always try to look like a winner. Even if you are behind, a sustained look of control and confidence can give you a mental edge that results in victory.” -Arthur Ashe

“The key to a great story is not who, or what, or when, but why.” -Tomorrow Never Dies

“Good publicity is good. Bad publicity is better. Ugly publicity is the best… because it travels the fastest and hits the hardest. The worst of all is no publicity.” -Dale Bhagwagar

“There is no news like bad news.” -Tomorrow Never Dies

“Men are haunted by the vastness of eternity and so we ask ourselves, will our actions echo across the centuries? Will strangers hear our names long after we’re gone and wonder who we were? How bravely we fought, how fiercely we loved…” -Opening sequence of Troy

“Immortality is the recollection one leaves.” -Napoléon Bonaparte

“What happens when you don’t publicize.” “Nothing.” -Dale Bhagwagar

“If you wish in this world to advance your merits you’re bound to enhance; you must stir it and stump it, and blow your own trumpet, or, trust me, you haven’t a chance.” -William S. Gilbert

“PR is an intriguing mind game in a media minefield. But with the kind of reach a PR has, it becomes extremely important to keep PR ethics in mind while executing promotional strategies and branding brands. Otherwise, a PR can end up misleading society and causing havoc.” -Dale Bhagwagar

“Publicity is a great purifier because it sets in action the forces of public opinion, and public opinion controls the courses of the nation.” -Charles Evans Hughes

“It is insight into human nature that is the key to the communicator’s skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen.” -William Bernbach

“Networking is a daily commitment, not a monthly ritual.” -Dale Bhagwagar

“PR means telling the truth and working ethically – even when all the media want is headlines and all the public wants is scapegoats. Public relations fails when there is no integrity.” -Viv Segal

“Visibility is one of the biggest determinants of celebrity, and certainly the poll list reflects that the most popular girls are those who are the most famous.” -FHM editor Neil Bierbaum, speaking about the FHM 100 Sexiest Women in the World poll.

“While industrialists make products in the factory, many brands are created in the minds of PRs.” -Dale Bhagwagar

“The stroke of the whip maketh marks in the flesh; but the stroke of the tongue breaketh the bones.” -Ecclesiastes

“Some are born great, some achieve greatness, and some hire public relations officers.” -Daniel J. Boorstin

“When I ask myself the question: ‘Who is my favourite client?’ Most of the time, my mind answers: ‘The next one’.” -Dale Bhagwagar

“An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.” -Daniel J. Boorstin

“I’m a manipulator. It’s my job.” -Dale Bhagwagar

“You’ve got to find some way of saying it without saying it.” -Duke Ellington

“If a PR person lies to a reporter, he lies to one person. If a reporter lies, he lies to thousands, even lakhs. This simple thought should increase the responsibility of every PR to stand by ethics and truth.” -Dale Bhagwagar

“Whoever controls the media, controls the mind.” -Jim Morrison

“Protection and crisis management are gaining more importance in the PR profession than image-building and publicity.” -Dale Bhagwagar

“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” -Steuart Henderson Britt

“PR is a very complicated and scheming world today. And not many in the profession itself; have fully understood its tentacles.” -Dale Bhagwagar

“At the end of the day, ‘people buy people’. So spending time on your personal brand will pay dividends for years to come.” -Lesley Everett

“Live a bit in the present and a bit in the future, because the past is just like a newspaper. It loses its value next morning.” -Dale Bhagwagar