Bollywood publicity has shifted from chasing gossip columns to mastering algorithms, where visibility is no longer a favour from editors but a result of strategic coding into AI-driven systems. Generative Engine Optimisation, or GEO, is the new power play, ensuring stars remain consistently discoverable across every search and scroll.

Unlike traditional PR that relied on fleeting headlines, GEO builds long-term digital relevance, crafting content structured for algorithms and audiences alike. It is not hype but science, turning presence into power and making invisibility the ultimate failure. In this new order, those who adapt command attention while others fade.

Read more about it here:

https://reputationtoday.in/why-ai-is-now-the-kingmaker-in-bollywood-pr/