Some magazine COVERS we have arranged for our Bollywood PR client Evelyn Sharma

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The Fashion Ethics, January 2014

 

Phegency magazine, Pakistan, January 2014

 

Screen scorcher Evelyn Sharma basks In Frost

 

So you thought one can only bask in the glory of the sun, eh? Think again!

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This weekend, actress and fashionista Evelyn Sharma is burning the web screens in a short fashion film called In Frost premiered on the Fashion TV website.

 

The three-minute slick-flick featuring vignettes of the screen scorcher is produced by Vatsal Mehta and directed and edited by Maul Gohel, who was chosen among 25 international fashion and advertising photographers to win top honours at the Cannes Film Festival this year.

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It has Evelyn basking in morning light, wearing modish outfits from ace designer Nishka Lulla. The pretty gal moves like a dream while the sun rays and its hues penetrate her – striding with grace and confidence – as if burning with ambition under warmth of the rising sun.

 

The stillness of a foggy sky in the backdrop seems to take her into dreamy rewind mode with a beautiful sepia tone at times, giving a retro feel to the scenes, yet maintaining a contemporary pace for the film.

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She is styled by Hasnain Patel with make-up by Shubhash Singh. A mesmerizing score by Robin Thicke ft. Pharrell titled Blurred Lines plays in the background.

 

Though the film is called In Frost – more than frosty, we find it piping hot. Watch it and judge for yourself.

 

Evelyn Sharma to match dance steps with Arshad Warsi

 

Evelyn Sharma seems to have all the luck by her side. From starting out as a fashionista and graduating to Bollywood success with super hits like Nautanki Saala! and the Ranbir Kapoor-starrer Yeh Jawaani Hai Deewani (YJHD), she’s now turning a new leaf.

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Evelyn has been signed by director Neeraj Pathak for Bhaiyyaji Superhit starring Sunny Deol, Preity Zinta and Arshad Warsi.

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Pitted as the leading lady opposite Arshad, she plays a cute, sexy but traditional Indian girl. But what the actress is most excited about is matching dance steps with him!

 

Apart from being a powerhouse performer, Arshad is well-known for being a great dancer. And Evelyn feels this gives her a great chance to hone her dancing skills too. Nowadays, the gal is often spotted at a dance rehearsal hall in Andheri, Mumbai. We wonder if that has something to do with the challenge of dancing with Arshad.

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Meanwhile, having bagged a role with various shades, comedy, songs, dance and all, Evelyn is glad to work with director Neeraj Pathak. “He spotted me in YJHD and invited me to his office for a meeting. He compliments me for my talent and thinks I am a quick learner. I feel honoured with the praise.”

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And what does her hero Arshad think of her? “When I first shot with him in Jaipur, it was a scene where I was performing a puja in the house. And Arshad was quite amused by my Hindi accent,” she winks.

 

Evelyn Sharma’s bikini dance moves with Yo Yo Honey Singh!

 

Aishwarya Rai did it in Dhoom. Priyanka Chopra did it in Andaaz, Don, Dostana and for Pitbull. Katrina Kaif did it in Boom and in Spain with Ranbir Kapoor (wink). Deepika Padukone did it in Cocktail.

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This holiday season, actress Evelyn Sharma has got a pretty good reason to join the Bollywood bikini brigade with a sizzling beach song. The gal will hit the silver screens in a scorching hot two-piece bikini for the first time ever with superstar Yo Yo Honey Singh’s song Paani Paani for her next movie Yaariyan; the directorial debut of T-Series’ head honcho Bhushan Kumar’s wife Divya Khosla Kumar.

 

Laughing off the recent rumours that plastic surgery must have gotten Evelyn her perfect figure, the young actress says: “I love to dance! In movies, on stage and to stay fit! Dance is a great workout too! It keeps your body toned and stamina high!”

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To the question if she felt uncomfortable in a two-piece, she winks: “What’s better to wear on the beach than a swimming costume! The song is full of fun, sun and yaariyan! I really enjoyed the shoot with Divya ji! She knew exactly how to make us feel comfortable and get our energy going with every take!”

 

Evelyn surprised the audience with her sweet Seeta role and cabaret like song Dil Ki Toh Lag Gayi earlier this year in the hit movie Nautanki Saala opposite Ayushman Khurrana; and went on to showcase her dancing skills to Ooh La La, playing a vivacious character alongside Ranbir Kapoor in Ayan Mukherji’s Yeh Jawaani Hai Deewani; one of the biggest blockbusters of the year. Attagirl!

Stranded Evelyn Sharma boards an overnight train!

 

Some Bollywood stars are known to go out of the way to accommodate their producers, sometimes braving risks and weather. We often hear such episodes of professionalism about Salman Khan, Aamir Khan, Akshay Kumar, Priyanka Chopra, Kareena Kapoor and Deepika Padukone. Joining the list now is the Yeh Jawaani Hai Deewani actress Evelyn Sharma.

 

Recently, on her way to shoot for Divya Khosla Kumar’s Yaariyan in Darjeeling and Sikkim, Evelyn’s flight was rerouted from Bagdogra to Guwahati airport because of a bad storm, leaving her stranded alone with her luggage.

 

Shooting was scheduled for the next day and since she knew it’s a big hassle for any producer to reschedule location shoots, the actress decided to bravely take an overnight train from Guwahati to Siliguri to reach her sets on time.

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“Luckily, God sent an angel in the form of one of the nicest persons I have ever met; to guide and guard me the whole journey – from going to the railway station, arranging for a ticket on a completely booked train, guarding me for 10 hours on the journey, inviting me for lunch in Siliguri and safely dropping me to the car which brought me to the shoot in Sikkim,” a grateful Evelyn reveals, though concealing the name and gender of this ‘mystery person’.

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“Without the timely help, I would have been lost in Guwahati, as my phone was dead and the flight personnel did not help at all,” she adds.

 

Needless to say, her entire film crew was highly impressed with Evelyn’s bravery of taking the train alone in the night, just to make sure she reached on time.

 

Yaariyan is the directorial debut of T-Series’ head honcho Bhushan Kumar’s wife Divya Khosla Kumar and releases on January 31 next year.

 

Evelyn Sharma is the Indian adman’s new hot favourite!

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Evelyn Sharma is fast emerging the hottest Bollywood import since Katrina Kaif.

 

The gal has not only been strengthening her position in Bollywood with key roles in hits like Yeh Jawaani Hai Deewani with Ranbir Kapoor and Nautanki Saala with Ayushmann Khurrana, but her popularity is growing from strength to strength in the fashion and ad world too.

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The half-German half-Indian Evelyn is now one of the favourites for some of the country’s best-known designers including Rocky S, Wendell Rodricks, Falguni & Shane Peacock, Sonaakshi Raaj and Nikhil Thampi, as their muse and showstopper at recent fashion events.

 

Moreover, the four-flicks-young actress and fashionista has been gracing magazine covers, bagging endorsements and signing new movies almost like collecting birthday gifts.

 

Evelyn has been the face of campaigns for various brands including Blenders Pride, Parachute, Anandam World City and Biba; many of whom have extended their endorsement deals with the rising star.

 

To add to all this, the hottie is constantly growing in her Google ranking with surfers seeking out her hot photo galleries and wallpapers on the world wide web. And she will soon be seen in Divya Kumar’s Yaariyaan and David Dhawan’s Main Tera Hero. Way to go!

 

Bhaag Johnny girl Mandana Karimi reveals her fitness secrets!

The gorgeous Mandana Karimi who is all set to make her Bollywood debut in Vikram Bhatt’s thriller Bhaag Johnny, has revealed her fitness secrets in a cover feature with Krunch Today magazine this month.

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The cover girl says she works out four times a week with weights for two days and cardio for two other. When shooting or traveling, Mandana does twenty minutes of online-stimulated workout in her room.

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“I eat healthy and eat a lot,” she admits. “But I’m very active throughout the day. Plus I don’t mind becoming a bit fuller,” she winks.

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What’s surprising is that the shapely gal has no diet plan at all! “I’ve never had one,” she reveals. “I’m blessed with very high metabolism. But recently, when I returned to my routine after a break, I was asked to eat chocolates only once in a week.”

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Bananas, almonds, salmon, dark chocolate and eggs are Mandana’s energy boosters. For a zero-flab diet, the girl recommends eating breakfast regularly and snacking throughout the day; as well as drinking lots of water to keep energy levels high.

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But talk to her about her lifestyle and she says “it’s boring”. She doesn’t smoke or drink alcohol. Neither does she enjoy nightlife much! “I try to sleep and wake up early and love to have lots of baby sleep in my free time. I also try to get as many massages I can, as they are fab for blood circulation.”

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But what Mandana craves for is a nice meal at her favourite quaint restaurants on weekends. Come Sundays, and she also plays table tennis. Makes us wonder if we can call her a homely firebrand!

 

India’s gets its first martial arts comedy Local Kung Fu

Jackie Chan once explored comedy within the action genre and won the hearts of millions. Now India is attempting a similar feat, starting off with a humble beginning.

 

This week, the country will get its first own full-blown ‘martial arts comedy’ in the form of Kenny Basumatary’s Assamese feature film Local Kung Fu which boasts of some fabulously choreographed action sequences amidst rip-roaring humour.

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What’s more! This is one of the most inexpensive action films ever made, with a budget less than a lakh of rupees! The film’s team neither had a great budget nor the need to use trickery-like wires etc to execute their fights. All the fighters of Local Kung Fu are genuine martial artists who’ve trained for several years.

 

Kenny Basumatary has not only written and directed the film, but also plays the main protagonist along with other cast comprising Utkal Hazowary, Sangeeta Nair, Bonny Deori, Bibhash Sinha, Ronnie Deori, Johny Deori and AS Deori.

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Come September 27 and Local Kung Fu will release in seven prominent cities in the country with English subtitles for audiences outside Assam. The film will be screened by PVR in Mumbai, Delhi, Pune, Kolkata, Bengaluru, Ahmedabad and Chennai, apart from an independent release in Assam.

 

Anita Advani has no agenda for Bigg Boss!

 

When Anita Advani got in touch with Bollywood PR specialist Dale Bhagwagar about Bigg Boss, the best advice he probably gave her was to be herself on the show.

 

The publicist, who handled all the hype and controversy about Advani’s Rajesh Khanna connection after the superstar’s demise, says she is an “overtly emotional person” and “would very likely have multiple breakdowns in the cutthroat atmosphere of the Bigg Boss house.”

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“But mind you, she also has a lot of inner strength and can bounce back with great clarity. Basically, she’s a fighter, so don’t underestimate her as a weak contestant just because of the overflowing sentiments or tears,” reveals the publicist.

 

“Anitaji was wondering what could be in store for her in the house of scandal. I could have told her many things to guide her, but all I asked her to be, is herself.” Dale gave this simple advice to her for a reason.

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He explains, “Many contestants go on Bigg Boss with an agenda. Normally, there is a PR plan in place to help them reach the finals. But Anitaji has gone there to face her past and move on in life. There is no plan; no agenda. Neither am I handling her PR while she is in Bigg Boss. So, to be herself, was the best advice I could have given her, knowing well the person she is.”

 

For the record, Dale was himself invited as a contestant for BB7, but he chose not to take it up. Now, let’s see how far Anita Advani goes without a PR plan in Bigg Boss.

 

Cyber cops rescue Evelyn Sharma from errant website

The Yeh Jawaani Hai Deewani actress Evelyn Sharma has heaved a sigh of relief, with Cyber Crime Cell of Lucknow Police, Uttar Pradesh, taking up her case on war footing. Following swift action by the cops, the website has publicly apologized and removed all objectionable content.

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“Honestly, we did not expect such speed from the cops in resolving the matter. But Mr Dinesh Yadav, nodal officer and head of Cyber Crime Cell in the city was cooperation personified,” reveals Evelyn’s publicist Dale Bhagwagar, who filed the complaint on behalf of the actress.

 

Evelyn was facing constant persecution through falsities in articles by a Lucknow-based website bollygupshup.org run by one Gagan Deep Mishra alias Akash Deep Mishra, when she complained to the cyber cops.

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Within a span of a week, the website repeatedly attacked the actress with different statements, incorrectly claiming that she had undergone plastic surgery, was part of a film titled Joker, as well as put up a false age, on the pretext of picking content from Wikipedia and IMDB, without verification.

 

Moreover, it ‘tagged’ Evelyn on her Twitter account in the web links of these articles containing the fabricated information, in an apparent attempt to intimidate the actress on social media.

 

Evelyn Sharma files complaint with Cyber Crime Cell in Lucknow

The people of Lucknow are known for their tehzeeb (etiquettes). But Yeh Jawaani Hai Deewani actress and fashionista Evelyn Sharma’s experience with a locally run website from the city, has been quite different.

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Following constant harassment through falsities in articles on a website called bollygupshup.org, Evelyn has filed a complaint with Mr Dinesh Yadav, nodal officer, and head of Cyber Crime Cell of Lucknow Police, Uttar Pradesh.

The said website, run by Lucknow-based Gagan Deep Mishra alias Akash Deep Mishra, had put up various articles on Evelyn within a span of a week, attacking her with false statements.

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They incorrectly claimed that the actress has undergone plastic surgery, was part of a film titled Joker, as well as put up a false age, on the pretext of picking content from Wikipedia and IMDB, without verification.

Moreover, the website often ‘tagged’ Evelyn on her Twitter account in the web links of these articles containing the fabricated information, in an apparent attempt to intimidate the actress on social media.

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Requests for corrections by Evelyn’s publicist Dale Bhagwagar were ignored by the website, after which he filed a complaint with the cyber cops on behalf of the actress.

Since Evelyn is residing in Mumbai, the Cyber Crime Investigation Cell (CCIC) in Mumbai has also been informed. The Police complaints may be followed up with legal action for defamation.

Bhaag Johnny girl Mandana Karimi wants to promote Being Human

Salman Khan has a new diehard fan! And this time its an actress! The gorgeous Mandana Karimi, who is set to make her debut in Bollywood with Vikram Bhatt’s Bhaag Johnny, is super-charmed by Sallu’s superbrand Being Human.

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“She’s keen to find out how she can be associated with Salman’s noble cause in some way or the other,” reveals her publicist Dale Bhagwagar.

 

And if you think Mandana is enamoured by Salman’s looks, marital status or movies, you’re wrong!

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“All she wants is to reach out and help people grow in their endeavours and be their best. She’s a good soul and thus identifies with Being Human,” Bhagwagar adds.

 

But why the special interest in Salman’s brand? “It’s not about Salman; it’s about the cause he’s been working for. See, Mandana hails from Iran and has seen a lot of conflict and emotional upheavals while growing up. That’s a huge reason why being human comes above everything else in her life,” explains the PR specialist. Now we see the point! Indeed.