Allu Arjun praises Da Makeup Lab for the success of his look in Pushpa

Even as Pushpa: The Rise – Part 1 continues to set records at the box-office, after emerging the biggest blockbuster in recent times, South style icon Allu Arjun has praised its makeup and prosthetic character designer Preetisheel Singh D’souza and her team at Da Makeup Lab for his stunning look in the film.

Speaking at an event, the superstar who plays the forceful character of Pushpa Raj in the film said that the team of Da Makeup Lab were the “main reason” for the success of his look in the film.

Humbled by Allu Arjun’s gesture Preetisheel shared the clip of Allu Arjun and wrote, “When an actor, so versatile like @alluarjunonline appreciates your work… it only encourages you to do better. Thank you so much for such kind words. It means a ton to the whole team!”

The lab is also behind the makeovers of Rashmika Mandanna and Fahadh Faasil in the film, with their looks too receiving tremendous praise from critics and fans alike.

In fact, Da Makeup Lab, at Versova, Mumbai, has emerged as the number one outfit for makeup and prosthetic requirements in the entertainment industry. It has been the undisputed leader for many years. The studio has been responsible for handling challenging look transformations for many movies such as Padmaavat, Bajirao Mastani, 102 Not Out, Housefull 4, Mom, Bala, Chhichhore, Bunty Aur Babli 2 and another Southern megahit Master.

Their forthcoming films include very interesting names such as Sanjay Leela Bhansali’s Gangubai Kathiwadi and Akshay Kumar starrers like Bachchan Pandey, OMG 2 and Ram Setu.

Discipline from ballet promotes overall grooming, notes Pratyusha Chhajer

Dance not only helps in keeping the body active but is also a great way to express emotions, release stress and develop discipline in life. It lets us explore our wild imaginations, gives us hope and joy. And in these unprecedented times, these are the things that we need more than anything, believes Pratyusha Chhajer, the director of SS Ballet Academy (SSBA).

Starting out in Indore, Madhya Pradesh and shifting headquarters to Ahmedabad, Gujarat, the academy has been giving ballet enthusiasts a new lease of life during the pandemic.

Taking a closer look at the problem, Pratyusha points out that the highly contagious Coronavirus profoundly changed our lives – it caused huge disruption in our routines and distorted the sense of time. Students became over-dependent on gadgets and their involvement in physical activity was reduced to zero, all thanks to the COVID-induced lockdown. Looking at the pile of problems, it’s high time that people incorporate an activity in their routines that could retain the balance in their lives.

“And there is nothing better than ballet dance,” opines Pratyusha, “as ballet dancing helps in building traits like confidence, teamwork and discipline, thereby promoting overall grooming.”

A mother of two, Pratyusha assures that one hour of ballet dance practice will bring positive behavioural changes. Not just that, the ballet dance postures physically strengthens the person and soothing music calms the mind. “My own daughter started ballet dancing during the first lockdown and the progress in her dancing skills, as well as her personality, has been incredible,” she points out.

In these hard times, Pratyusha wants parents, teachers and guardians to step up and encourage children to enroll in these classes. “It’s good to let your child follow their heart, but sometimes as elders, it’s essential to make them do things that will be good for them in the long run.”

True. Considering how their personal, as well as academic lives have gone haywire, elders should encourage children to take up activities like ballet dancing that would help in their overall grooming while instilling discipline in them. “When gadgets have become our friends and we are dependent on them to this extent, why not make good use of them,” says Pratyusha as SSBA has begun conducting online ballet classes on Zoom and Google Classroom.

Pratyusha opened the SS Ballet Academy three years ago to train and develop professional dancers. Though the pandemic posed several challenges, she turned them into an opportunity, not just for herself, but for many others.

“Opportunities do not come gift-wrapped. You need to step out of your comfort zone and take risks,” she quips and adds, “We did the same by switching to online classes and the results were fabulous. There were so many people who wanted to make good use of their time at home and polish their creative side.”

Namrata Tolia Shah wins Mrs India 2021 beauty pageant

Don’t be surprised if Bollywood gets a new stunning face soon. It was a proud moment for Namrata Tolia Shah when she grabbed the spotlight and won the crown at the Mrs India 2021 beauty pageant, organised by Skywalk Productions recently.

An optimistic bubbly person and a management professional, the 5.6 inch tall beauty impressed the judges and the audience alike, to win the title by her witty answers in her question-answer round. Namrata also turned out to be the only Mumbaikar to reach the final round of the pageant.

Impressing the judges in the introduction round with her confidence and grace, she was praised in the audition round for her beauty and wisdom. Namrata also presented a self-choreographed dance of the popular Hindi song, “O Saki Saki” in the talent round and received praises for her portrayal.

And here’s a bit of trivia. A fellow contestant in her late 40s was so mesmerised by Namrata that she walked up to her during rehearsals and started singing a Hindi movie song praising her beauty. During the training sessions this contestant had admitted that she could not take her eyes off Namrata. She said, “I have never sang a song for anybody, not even for my husband. But here, I dedicate a song to your beauty.” And then, she sang the popular song, “Tere chehre se nazar nahin hatati.”

At the Mrs India pageant, Namrata also topped the fitness session in the trial tenure, where all the contestants were supposed to perform non-stop exercises and Zumba.

“The pageant’s preparation was no cakewalk,” says the winner. “I had to take care and manage my weight and food habits, while concentrating on fitness to skin to hair routines. Simultaneously, I needed to be aware of all the global news and updates and also devote time to my family. But ultimately, the multi-tasking was worth it all,” she sighs.

After her Mrs India win, fellow contestants came together to congratulate her. Many claimed they had guessed from the start that Namrata would emerge the winner because of her charisma, character, grace and poise.

Sometime ago, the new Mrs India was felicitated by the Goregaon Sports Club with a bouquet and trophy, while she opened their cricket ‘Twenty-20 Season 1’. At the event, Namrata spoke eloquently about women empowerment and noted how she strongly believes in social causes and humanitarian service.

Pushpa’s looks leave fans spellbound as the film breaks box-office records!!

“This level of appreciation is a real blessing,” says makeover specialist Preetisheel

Telugu superstar Allu Arjun’s highly-anticipated action-thriller Pushpa: The Rise created a storm at the box-office soon after its nationwide release in various languages. The Part 1 of the movie broke all the records to become India’s biggest grosser of 2021, with a worldwide collection of Rs 173 crores on the first weekend.

Fans who watched the movie flooded social media with appreciation about Allu Arjun, Rashmika Mandanna and Fahadh Faasil’s performances, their unique looks and makeovers. Some called it a masterpiece for the direction, while others appreciated the actors’ looks and transformation that makes the characters look more realistic and believable.

The talent behind all the makeovers (from Allu Arjun’s to Rashmika Mandanna and Fahadh Faasil’s), Preetisheel Singh D’souza, finds herself a little short of words to express her happiness. The makeup and prosthetic character designer remarks, “It’s always a pleasure to hear good things about your work, but this level of appreciation is a real blessing.”

Allu Arjun, who plays a truck driver involved in red sandalwood smuggling, dropped his ‘style icon’ image and donned a rustic look – ruffled hair, tanned skin, rugged beard and sharp-piercing eyes. “He patiently sat on the chair for hours for the transformation and gave all the liberty to experiment,” informs Preetisheel. The hard work indeed paid off as fans are going gaga over it.

She adds, “It was a challenge to create the looks. Whether it was the dramatic avatar of Allu Arjun, the deglamorized version of Rashmika Mandanna, or the bald look of Fahadh Faasil, a lot of work went into making them look the way they do in the film. I am happy that people are finding these drastic transformations interesting.”

But that’s not the only reason for Preetisheel to be happy. This has been a rocking year for her. Besides the success of Pushpa: The Rise, another Southern film Master, where she worked on Thalapathy Vijay, emerged a mega-hit at the box-office. Her film Chichhore where she had designed the old and new looks for all the cast including Sushant Singh Rajput, won the National Award in the Best Film category. She earned a lot of critical acclaim for the various makeovers in Bunty Aur Babli 2. Apart from that her character designs for Divya Agarwal in the ALT Balaji web series Cartel won tremendous praise.

Moreover, her studio Da Makeup Lab in the posh Versova locality of Mumbai, which she runs with her work and life partner Mark D’souza, has emerged as the number one outfit for makeup and prosthetic requirements in the entertainment industry.

What’s more! 2022 looks as promising as 2021. Preetisheel is gearing up for the release of Sanjay Leela Bhansali’s Gangubai Kathiwadi and Akshay Kumar starrers like Bachchan Pandey, OMG 2 and Ram Setu next.

Last but not the least, Chhichhore will be one of the first international films to hit Chinese theatres in 2022. With its release date set for January 7, the first Friday of the new year, some are even talking about it as a sign of thawing of ties between China and India in the coming year.

Zaffori offers free storage in New York for designers worldwide

Online marketplace Zaffori is offering free storage for designers worldwide at its fulfillment center in New York. Since NYC has great connectivity, it will reduce shipping time for customer orders and allow for a more efficient flow compared to a drop-shipping model.

Starting next month, designers affiliated with Zaffori can avail complimentary fulfillment services to store their inventory, informs the company. There is no fulfillment center fee or membership fee. At the Zaffori Fulfillment Center, its team will place the product into premium packaging and ship anywhere across the globe at the company’s cost.

Zaffori prioritizes sustainability in its business model. With the platform being predominantly a made-to-order / made-to-measure one, it brings down the investment cost for designers and also reduces wastage. A designer only begins production once an order has been placed, this reduces unnecessary storage and investment.

Born from the idea that talented international designers deserve a larger market, the Zaffori brand is introducing the bespoke designer wear concept, offering customized premium apparel and accessories.

The platform aims to unite global exclusive emerging designers and brands to market garments to customers worldwide, who desire authentic and deluxe designer wear. Headquartered in New York, Zaffori will connect distinctive global emerging and independent brands with those seeking to shop through a unique product range.

Preetisheel’s character designs thrill as Pushpa trailer roars

The trailer of Allu Arjun’s much-awaited action thriller Pushpa: The Rise – Part 1 was released recently, leaving netizens awestruck. From action-packed sequences, to an engaging story around red sandalwood smuggling; everything in the trailer promises an exciting watch for movie buffs.

Amid all the buzz, one thing which caught everyone’s attention was the look transformations of the actors. Whether it’s the intense and vintage look of Arjun, who plays a truck driver involved in smuggling, the feisty damsel Rashmika Mandanna, or the bald getup of Fahadh Faasil, who plays the prime antagonist donning a moustache — it all seems to be very much convincing.

The makeover specialist behind all these transformations, Preetisheel Singh D’souza is filled with gratitude for all the love her work is receiving. “It’s always a pleasure to hear appreciating words about your work, more so, when it comes from fans of a superstar like Allu Arjun, who always have very high expectations,” she said. “Each look has a story to tell and we feel fortunate to be a part of this process of designing interesting characters,” Preetisheel added.

A few days ago, the makeup and prosthetic character designer also took to Instagram to share Pushpa’s poster with a caption that read, “A character’s journey starts when his look for the film is locked! In the movie-making business, both the hero and the villain compliment each other, and none is effective without the other. Our aim is to do justice to both, bringing out their good, bad and ugly sides, with elan. Sharing this poster of #Pushpa, wherein we had the pleasure of creating these two unique characters!”

Helmed by director Sukumar and produced by Mythri Movie Makers, the film will release on December 17.

For the record, Preetisheel is a National Award recipient and has handled the makeup and prosthetics for blockbusters like Bajirao Mastani, Padmaavat, Housefull 4, Haider, Rangoon, Mom, 102 Not Out, Thackeray, Bala and Chhichhore. She recently made headlines for the transformative looks of all the lead characters in Bunty Aur Babli 2, as well as the looks of Divya Agarwal in the web series Cartel.

Her studio Da Makeup Lab, which she runs with her partner-husband Mark D’souza, has emerged as the number one outfit for makeup and prosthetic requirements in the entertainment industry.

Preetisheel is now gearing up for the release of Sanjay Leela Bhansali’s Gangubai Kathiwadi and Akshay Kumar starrers like Bachchan Pandey, OMG 2 and Ram Setu.

Bollywood stunner Deana Dia mesmerizes netizens with Punjabi video Gal Karle

The attractive dusky beauty Deana Dia, who is all set to make a mark in Bollywood, has come out impressing one and all with a new Punjabi music video ‘Gal Karle’.

The melodious love track is sure to make any music lover play it on loop while the video takes them to the picturesque locations of Jaipur, where Bigg Boss 14 fame Nishant Malkhani is seen romancing Dia.

Deana looks drop-dead gorgeous throughout, so much so, that you won’t be able to take your eyes off her. Also the sizzling chemistry between the two, which is probably the most captivating part of the song, will make anyone fall in love.

Sung by the very talented Dev Negi and Neha Karode, the song has become a love anthem within no time. Superbly directed by Aman Prajapat and team, the video is released by Virtual Planet Music and has so far garnered more than 1 million views on YouTube alone.

Its foot-tapping music has been composed by star composers Anamik Chauhan and Asif Iqbal, while Manzar Baliyavi and Geetsagar have done a fabulous job in penning down some attention-grabbing lyrics.

Overwhelmed with the tremendous success of her video, Deana Dia says, “I anticipated it to be a hit, considering the amount of hard work we put in, but no one in the team was expecting this amount of appreciation from the audience. Their love has left us spellbound.”

For the fashionista-turned-actor, it was one of those opportunities that allowed her to have immense fun while working with the best of artistes. “I believe, working with people who are passionate about their job but also know how to enjoy every bit of it, is a real blessing. My experience of working on ‘Gal Karle’ was one such kind. From Nishant (Malkhani) to our director Aman Prajapat, everyone made me feel super comfortable. We discussed work, shared our ideas for improvement and had a lot of fun on the side,” shares Dia, who was last seen in the music video ‘Jiss Waqt Tera Chehra’ along with TV star Karan Kundrra.

Produced by Pravin Patel under the banner PM Films and Production, the song is available on all music platforms including Spotify, Gaana and Hungama Music.

As for Dia, she is busy carving a niche for herself in this super-competitive industry. She is gearing up for her big Bollywood break as well as several other projects, for which the official announcement is yet to be made.

Preetisheel manages a hattrick with Akshay Kumar movies

Akshay Kumar is undoubtedly the most bankable star in Bollywood. To work with him is a dream for almost every actor, director and technician.

But what makeup and prosthetic character designer Preetisheel Singh D’souza has managed, is more than fulfillment of that dream. Having curated looks for mega movies like Bajirao Mastani, Padmaavat, 102 Not Out and Chhichhore, this National Award-winning makeover specialist got a chance to work with Akshay Kumar a few years ago.

Akshay has worked with Preetisheel for a couple of projects earlier. Like the film Brothers, and for a ‘pregnant’ look she designed for him for The Great Indian Laughter Challenge. Also for the Livguard advertisement, where he donned the looks of Albert Einstein and Bruce Lee.

More recently, they worked together for Housefull 4. The movie emerged a box-office blockbuster with Akshay’s song, “Bala Bala, shaitaan ka saala” becoming a rage. Around the same time, Preetisheel designed triple role looks for him, for the famous Kurkure advertisement in which he played a son, father as well as a grandfather.

And now she has managed to bag not one or two, but three prestigious projects with Akshay Kumar — Bachchan Pandey, OMG 2 and Ram Setu. Surely, all these three movies are not only high profile, but also highly anticipated by AK fans. Will they create even bigger box-office magic than Housefull 4? Time will tell.

Preetisheel looking forward to Gangubai Kathiawadi, Bachchan Pandey and Pushpa: The Rise

When it comes to makeup and prosthetics in Bollywood, she has been the undisputed leader from many years. Having won the National Award for best makeup and prosthetics, character designer Preetisheel Singh D’souza has handled challenging look transformations for many movies such as Padmaavat, Bajirao Mastani, 102 Not Out, Housefull 4, Mom and Chhichhore.

Her studio Da Makeup Lab, which she runs with her partner-husband Mark D’souza, has emerged the number one outfit for makeup and prosthetic requirements in the entertainment industry.

In spite of the pandemic, Preetisheel had managed to give us some of her best work in the last two years. While Vijay-starrer Master broke major Southern box-office records, the various looks she designed for Divya Agarwal for the web series Cartel won her rave reviews.

Her work for the varied looks of Saif Ali Khan, Rani Mukerji, Siddhant Chaturvedi and Sharvari Wagh in Bunty Aur Babli 2 have been the talk of the town.

Apart from this, Chhichhore, which had won our hearts with the young and old looks created by Preetisheel, has bagged the National Film Award for Best Feature Film.

But that’s not all! Preetisheel also gathered praise designing transformational looks for Ranbir Kapoor in advertisements, for Southern superstar Nagarjuna for his movie Wild Dog, as well as for a stunning promo with him of the Telugu Bigg Boss.

And as if all this is not enough, the makeover specialist will showcase her talent once again with three new movies soon — Gangubai Kathiawadi, Bachchan Pandey and Pushpa: The Rise (Part 1). There is no stopping this lady. Her accomplishments are like a never-ending marathon.

SS Ballet Academy focuses on virtual dance classes to tide over pandemic

Dancing through the pandemic, literally

Ballet in itself is a unique dance form for India. On top of it, the pandemic presented a huge challenge to the newly launched SS Ballet Academy (SSBA), which started out in Indore, Madhya Pradesh and shifted headquarters to Ahmedabad, Gujarat. But its business model has fast evolved with the introduction of online classes.

“Although we all hoped that lockdowns wouldn’t come, we quickly prepared for them and transitioned to online classes via virtual methods such as Zoom and Google Classroom. Its worked out fine for now,” quips entrepreneur Pratyusha Chhajer, director of the academy.

She admits to have drawn inspiration from a lot of other people in the industry and dance schools across the globe, who were all forced into lockdowns. “Initially it seemed difficult. But gradually as we started believing in the idea, there was this shift in mindsets that dance classes could be conducted virtually,” she remarks.

Pratyusha also mentions that the dance industry is actually lucky that online classes can be so successful with the right teacher and right programme. “To keep making headway, learn and succeed in these exceptional times, is a huge challenge in itself,” she adds. True! It’s not only helpful to students to keep their minds creatively occupied, but also in learning a new universally acclaimed art form.

“Though virtual dancing lessons may not always be an ideal choice, it sure has opened new avenues for now and given opportunities and hope to many who feel stagnated or had their growth stunted due to the pandemic,” points Pratyusha. “They have now got this unique chance to train and grow, dancing through the pandemic, literally. And that’s an opportunity they are cherishing,” she concludes.

SS Ballet Academy follows the prestigious Vaganova Method in ballet dance. Recently, Pratyusha also conducted an informative interview with a prominent award-winning ballet teacher Fethon Miozzi of Vaganova Ballet Academy, based at St. Petersburg, Russia.

It can be noted here that SSBA has recently received certification from the internationally prestigious Conseil International de la Danse (CID); an official partner of the United Nations Educational, Scientific and Cultural Organization (popularly known as UNESCO).

The academy is offering certification courses and classes to students who wish to excel in ballet dance. Though the classes are currently being conducted online, the academy is gearing up to resume offline certification courses soon. After Indore and Ahmedabad, SSBA plans to expand its branches to Mumbai, Delhi and other cities across the country.

Online marketplace Zaffori to launch soon

To introduce bespoke designer wear concept

More often than not, designer wear customers are disappointed with their products due to a lack of quality, sizing options etc. Zaffori aims to eradicate this issue by offering premium bespoke apparel and accessories tailor-made just for you.

The future of fashion is here. The beginning of 2022 will mark the launch of a multinational apparel marketplace called Zaffori. The platform aims to unite global exclusive emerging designers and brands that specialize in made-to-order / made-to-measure garments to customers who desire authentic and deluxe designer wear.

Headquartered in New York, Zaffori will connect distinctive global emerging and independent brands with those seeking to shop through a unique product range. Zaffori will specifically cater to the individual designer’s target audience, through detailed market research, marketing and brand awareness schemes. It will lend a hand to those in the fashion industry who seek a larger platform.

“Zaffori was born from the idea that talented international designers deserve a larger market. With so many talented international designers around the globe, it aims to provide a vast and unique selection of apparel that cannot be found elsewhere,” informs Gauri Shah, president, Zaffori Ventures.

“Regardless of price and brand, customers struggle to find bespoke apparel and accessories that fit to a tee. When you pay a premium, you should be completely satisfied with your purchase, and that’s Zaffori’s goal,” she adds.

Apart from this, Zaffori offers free storage space for designers at its fulfillment center in New York. This will allow designers to have an immediate presence in the US market. After all, there are so many designers who would prosper from being able to showcase their products on a global stage.

Plus, every product purchased through the online marketplace will be one-of-a-kind due to its tailor-made approach. This also makes Zaffori the premier platform in high-end fashion which caters personally to an individual with uniquely customized designer wear.

Preetisheel steals hearts with Bunty Aur Babli 2

Bollywood’s most lovable crooks are back with Bunty Aur Babli 2. The trailer is out and the film is about to release soon. While Rani Mukerji and Saif Ali Khan are playing the senior con artistes, Siddhant Chaturvedi and Sharvari Wagh are the upstarts who are out to rob the ‘brand name’ of the original pair.

While the various looks of the much-awaited film are the talk of the town, one person who is really really happy with the tremendous response is makeup and prosthetic character designer Preetisheel Singh D’souza. The lady who is known for creating transformative looks for actors in numerous films like Bajirao Mastani, Padmaavat, Housefull 4, Haider, Rangoon, Mom, 102 Not Out, Thackeray, Bala and Chhichhore, has once again outdone herself curating various looks for Bunty Aur Babli 2.

“It’s been a roller coaster ride,” quips Preetisheel, who recently also acquired a lot of critical acclaim for the various characters played by Divya Agarwal in the ALTBalaji web series Cartel. “When the pandemic hit, everyone was worried about the pace of the film industry. But the way things are picking up, it’s as if we are rolling at double the speed. And I for one, am not complaining,” she cheerfully adds.

Of course she has all the reason to celebrate. It’s been one of the most momentous years for her. Chhichhore won a National Award for best film, her Tamil action thriller where she curated the look for Southern superstar Vijay broke box-office records, and apart from Bunty Aur Babli 2, she has got yet another huge project in Allu Arjun’s multilingual Pushpa: The Rise – Part 1 coming up for release.

For the record, apart from being the No. 1 hair, makeup and prosthetic look designer in Bollywood, she runs India’s premier outfit Da Makeup Lab along with her partner husband Mark D’Souza. The lab’s building is a landmark in the posh Versova locality of Mumbai.