Dubbed as the internet version of ‘Koffee with Karan’, a new chat show ‘Jam with Sam’, specially designed for the net, will go viral, just like ‘Why this Kolaveri Di’ on the world wide web, this week. It will further strengthen its presence through a YouTube channel.

The show’s host, social media expert Sampath Iyengar, while interacting with guests, plans to enthrall surfers with a unique blend of information and wits, akin to smarty pants Shekhar Suman, who once emerged a superstar on Indian television, thanks to a lively presence on a show called ‘Movers and Shakers’.

An interactive high-society event attended by some of the who’s who of the business community was organized this week in Mumbai to announce the new show. Speaking at the launch, Bollywood PR guru Dale Bhagwagar said, “My job is like a ringmaster’s in a media circus. Hope Sampath Iyengar beats me at my game!”

For the first episode of ‘Jam with Sam’, Sampath conducted live hard talks with tech visionary Tushar Sighat of D-Link India; one of the worlds largest IT networking companies and business magnate Shalin Gandhi; who heads one of India’s best custom writing instrument manufacturers Submarine Designer Pens.

Attendees at the launch included, strategic business coach Kiran Ajwani of Innoesis, advertising guru Rajan Raman of India’s oldest ad agency Dattaram Advertising, fitness guru and counselor Karan Hebbar, entrepreneur Sacheen Dalvi of UB Xpress, graphics whiz Rajen Shah of Mod Graphics multimedia design studio, voicing and music master Nandoo Bhende of In Sync Studios, computing security expert Nityanand Shetty of Essen Vision, and trademarks and patents professional Ramu Vedaraman.