Preetisheel Singh pats Bernie Sanders!

Recently, when veteran American politician Bernie Sanders was spotted by a lens man sitting in a corner during the inauguration of the new US president Joe Biden, the internet went berserk with viral memes revolving around his grumpy-looking picture.

And just when we thought all that hype had calmed down, we spotted our very own desi look designer Preetisheel Singh with Bernie Sanders on social media.

What’s more! Her pic with Bernie had her patting his scalp. Lol.

But on close inspection it turned out that Bernie’s pic with the prosthetic maverick was actually a new meme. Check out the pic and see how real it looks. Gee!


For the record, Preetisheel Singh is a National Award-winning makeup, hair and prosthetic wiz. She has also designed the look for Ranveer Singh in Padmaavat and is currently in the news for the look she has curated for Akshay Kumar in Bachchan Pandey.

She has worked for some of Bollywood’s huge hits including Bajirao Mastani, Chhichhore, Bala, 102 Not Out and Housefull 4.

What’s common between Donald Trump and Rakhi Sawant!

Rakhi Sawant, Donald Trump, Kim Jong Un. Collage 1. (Images courtesy - Google)

If I understand US President Donald Trump’s PR game, directly or indirectly, he will toe the ‘America First’ line at the World Economic Forum in Davos, Switzerland and everyone will scream “anti-globalism” and “protectionism” again. His rhetoric will spark more debates in America and China, increase speculation in Russia, United Kingdom and France and keep the rest of the world including North Korea on guard (on guard from the unpredictable Trump, of course).

 

I guess what Trump wants is to have himself on one side and the world on the other. It’s an importance-gaining PR tactic, smartly disguised under the pretext of nationalism, control and world order. He is playing that game and the world is exactly falling into his PR trap.

Rakhi Sawant, Donald Trump, Kim Jong Un. Collage 2. (Images courtesy - Google)

That’s also the tactic of my off-and-on PR client Rakhi Sawant. Do exactly the opposite of what everyone expects one to do, shout from rooftops, and people will take notice. It works, and how! And she carries it off real well. Whether you deliver on what you say is not important. What’s important is that you are always in the news.

 

Yes, there’s no news like bad news. But better than bad news, is weird news. It’s just a kind of PR strategy. A kind not everyone can manage. Trump can, Rakhi can. And you, the listener, viewer and reader — is the scapegoat. Can you save yourself from it. I doubt. Not after social media. 😉

Rakhi Sawant, Donald Trump, Kim Jong Un. Collage 3. (Images courtesy - Google)