Sreetama Karmakar from NSHM Institute of Media and Design, Kolkata, interviewed me this week for her thesis. She is in the final semester of her Masters in Media Science. Her dissertation topic is ‘Importance of Public Relations in the Film Industry’ and I hope she is happy with the gyaan I tried to give her.
Wrote an article on Paid Media on India’s leading PR website ‘PR Moment’. Sharing it with you. Shayad achcha lage… shayad bura.
Wake up my fellow Bollywood PRs. And do it like Dale does. 😉
1 Press Release / 24 hours / 40 links for my PR client Preetisheel Singh. Covering leading outlets The Times of India (and no, Dale never does Paid News. NEVER), Mid-Day, Times Now, Zoom, Santa Banta, Koi Moi, Yahoo, Bollywood Dhamaka, Bollywood Hungama and The Quint. And this without the help of UNI, PTI, IANS or Reuters.
If I understand US President Donald Trump’s PR game, directly or indirectly, he will toe the ‘America First’ line at the World Economic Forum in Davos, Switzerland and everyone will scream “anti-globalism” and “protectionism” again. His rhetoric will spark more debates in America and China, increase speculation in Russia, United Kingdom and France and keep the rest of the world including North Korea on guard (on guard from the unpredictable Trump, of course).
I guess what Trump wants is to have himself on one side and the world on the other. It’s an importance-gaining PR tactic, smartly disguised under the pretext of nationalism, control and world order. He is playing that game and the world is exactly falling into his PR trap.
That’s also the tactic of my off-and-on PR client Rakhi Sawant. Do exactly the opposite of what everyone expects one to do, shout from rooftops, and people will take notice. It works, and how! And she carries it off real well. Whether you deliver on what you say is not important. What’s important is that you are always in the news.
Yes, there’s no news like bad news. But better than bad news, is weird news. It’s just a kind of PR strategy. A kind not everyone can manage. Trump can, Rakhi can. And you, the listener, viewer and reader — is the scapegoat. Can you save yourself from it. I doubt. Not after social media. 😉
I feel, Bigg Boss gets the highest billing among reality shows not because Salman Khan hosts it. It gets top billing because it has been customised to bring out the best and worst of human emotions. Because it plays on fear and love… more importantly, on fear… which is a stronger emotion than love.