As appeared on Medium
Twitter plays an important role in forming and maneuvering public opinion, which is essential for PR. There are fan clubs formed for most top contestants and the best part is that they tag themselves and fight with each other like cats and dogs.
This activity happens not only throughout the season, but a lot of Twitterati even defends their favourite contestants for years after they have won or lost on Bigg Boss.
“From a PR point of view, the interesting part is that people’s emotions can be swayed very easily through Twitter,” says Bollywood’s only PR guru Dale Bhagwagar, in an interview to commerce site Business Upturn.
The PR specialist is considered to be an authority on Bigg Boss by the media, simply because he has handled PR for not one, two, or ten — but for a full 20 contestants who have been on the show since its inception.
Dale adds that there are many “dubious nameless handles on Twitter, relentlessly working day and night to fulfill ‘agendas’… or should I say hidden agendas.” For this reason, he feels that Twitter does not do justice to the reality show. “With such people on Twitter, it’s hard to think of any journalistic or PR ethics. There is no control on Twitter, just people playing with emotions and mostly wasting their energies and time.”
But Dale makes an honest and shocking confession in the end. “For a manipulative PR like me, Twitter feels like my circus, with me as its ringmaster.” Now that’s some admission!