Following the wrap-up of the Dus Ka Dum Sony TV press-conference on Monday night, addressed by actor-host Salman Khan, senior film journalist Chaitanya Padukone had a nasty accidental fall from the reality-show elevated stage-sets into a freak vacant space at Film City, Mumbai.
With a deep bleeding gash-wound on his right knee, Chaitanya was administered first-aid and later rushed by fellow film journalist Bharati Dubey, to a nearby hospital, where he was required to undergo multiple surgical stitches and medical treatment.
Currently he is discharged and gradually recovering. Incidentally, Chaitanya happens to personally know Salman even before the mega-star-actor made his acting debut with the movie Biwi Ho Toh Aisi (1988).
“The market for casting in Bollywood films, short films and television serials has grown manifold after the dominance of internet,” says the Indian film industry’s leading casting director Ahana Mohammed.
The lady who has been in the business of casting actors and actresses for many top projects and assisted in arranging select key artistes in movies like Bang Baaja Baaraat, Yaariyan, Grand Masti and Agneepath, feels its boom time for her business.
A mass media graduate in advertising and marketing, the sought-after casting director has a rich experience of nine years in the business of casting and artist management. Along with handling the casting for film, television and music artistes, she often manages a lot of models for the fashion circuit as well.
“We have around 500 Bollywood films being made every year and almost the same amount of television serials, daily soaps and entertainment programmes across the wide spectrum of TV channels. The best part is that now there are even a whole lot of short films and music videos to be tapped on the internet. It’s never been a better time for actors to get work, expand their horizons beyond movies and earn more,” analyzes Ahana. She makes it a point to add that inspite of this boom, “the film and modeling industry has a tremendous potential for growth.”
“Earlier advertising was restricted to print media and television. But that has changed over the last three years. Online advertising is fast catching up and many companies are now allocating almost half of their publicity budget to internet advertising. Thus the market is expanding rapidly and so is the need for established as well as newer faces,” concludes Ahana.
Much has been written about Avengers: Infinity War from the last few weeks. From the trailers we all knew that the new super-villain Thanos wanted to destroy half the universe. We knew that he’d swat away superheroes like flies on his dessert.
So hardly anything can come as a surprise now, we thought. Until Bollywood PR guru Dale Bhagwagar posted this on his Twitter. “Since Thanos is supposed to have finished off half the universe… now, as usual, it’s time to spend a few days marking ourselves ‘safe’ on Facebook,” he wrote.
Dale’s crazy thought combined with a dollop of sarcasm about the amount of time we spend on Facebook, not only cracked us up, but got us thinking too.
The public relations specialist often gives us some of the news first on his social media. Like even before the official release of the new Avengers movie, the Bollywood publicist’s FB post read: “RIP Loki, Spider-Man, Black Panther, Groot, Doctor Strange. But don’t think we are so stupid that we do not know that you all will come back. Ganda hai par dhanda hai ye. (It’s dirty business, but its business)”
We were sad hearing our favourite superheroes are gonna die, but Dale’s post sure confirmed our suspicions (and hope) that they would soon return. How? Dale hasn’t posted that! Not yet! Lol.
With Colors announcing the auditions for Bigg Boss 12, anxiousness about the next season of the Salman Khan reality show has already begun.
A tweet from Colors says, “#BiggBoss12 is coming soon and this time we’re looking for jodis! So bring a partner along with you to the @BiggBoss house for twice the dhamaal! Auditions now open!”
Following this, Bollywood PR guru Dale Bhagwagar tweeted a suggestion. “Since BB12 is about jodis, both the persons in a jodi should be held equally responsible for everything. It will be so much fun if they would also be evicted together. Since no two people are alike, this may cause a lot of anxiety among fans and it could ‘doubly’ enhance the dramatic value.”
Dale understands reality television the best in his field. The publicist has handled the media for some of the most controversial names who have been on Bigg Boss. Everyone from Aarya Babbar, Aman Verma, Amar Upadhyay, Anita Advani, Ashmit Patel, Diana Hayden, Kashmera Shah, Mandana Karimi, Pooja Misrra, Rahul Mahajan, Rakhi Sawant, Salil Ankola, Sambhavna Seth, Shamita Shetty, Sherlyn Chopra, Sonali Raut, Upen Patel, Vikas Bhalla, Vindu Dara Singh and Zulfi Syed have been on the list of Dale’s PR clients from time to time.
‘Killing’ ageing superstars before their time comes, seems to be one of the in-things the internet and social media have come to specialize in! After fake rumours about Lata Mangeshkar and Rajesh Khanna’s demise this year, now the internet has gone ahead and ‘killed’ megastar Amitabh Bachchan this week.
ABOVE: A screen grab of the FAKE news report on 24musicvdo.blogspot.in
A Blogspot blog called 24musicvdo.blogspot.in reported Big B’s demise in a “car accident” on its home page a few hours ago; causing panic among Twitterati and Blackberry Messenger (BBM) users who broadcast and discussed it, till they realized it was a false alarm.
According to the said blog, “(Local Team News 9) Amitabh Bachan died in a single vehicle crash on Route 80 between Morristown and Roswell. He was pronounced dead at the scene by paramedics responding to the vehicle accident and was identified by photo ID found on his body. Alcohol and drugs do not appear to have been a factor in this accident – June 26, 2012.” (sic)
Also carrying photograph of a car turned over, the article added that “The Highway Safety Investigators have told reporters that Amitabh Bachan lost control while driving a friend’s vehicle on Interstate 80 and rolled the vehicle several times killing him instantly.” (sic)
“Memorial services for Amitabh Bachan have not yet been announced. The service is expected to be a closed casket funeral due to the severe head trauma,” (sic) it concluded after a further description of the so-called ‘accident’.
Commenting on such misleading reports, Bollywood PR specialist Dale Bhagwagar smirked, “The bol bachchan (talking big) attitude of the internet and social media often borders on irony when it keeps ‘killing’ superstars.”
“Social media is a very influential and powerful platform, and everyone should be wary of what they broadcast without verifying. When the rumour broke out, Mr Bachchan was happily tweeting almost every 15 minutes. It just takes a little bit of patience and research to check facts, but sadly, not many do that before they jump to conclusions and discussions on the net,” he analyzed.