Media raves about Divya Agarwal’s Cartel character transformations by Preetisheel Singh D’souza

10 Oct 2021 Dale Bhagwagar Media Group NEWS RELEASES Alt Balaji, Bigg Boss, Character designer Preetisheel Singh D'souza, character transformations, Da MakeUp Lab, Divya Agarwal, Doom 2, Hrithik Roshan, IMDb, makeup and prosthetic, Mumbai, OTT, prosthetics, Versova, web series Cartel

Compares them with Hrithik Roshan’s look transformations

The news media is going ga-ga over the various character transformations of Divya Agarwal for the web series Cartel. Designed by character designer Preetisheel Singh D’souza of Da Makeup Lab, the various looks show the Bigg Boss OTT winner in different stunning avatars.

An article in Desi Martini praises the looks to great heights saying, “The actress seems to have recreated Hrithik Roshan’s Doom 2 shape-shifting success with her role in Cartel.”

It notes that in one of the transformations into an old man, one “can hardly tell it’s her, thanks to the amazing prosthetics, and in another, she’s a cleaning lady, eons away from what she looks like in real life.”

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A post shared by Divya AmarSanjay Agarwal (@divyaagarwal_official)

Recently, Divya shared a time-lapse video of her transformation, diligently being done by makeup and prosthetic specialists of Da Makeup Lab which specialises in hair, makeup and prosthetics, having its landmark base in the high-end Versova locality of Mumbai.

Along with the video, the actress penned a long note saying, “This is how I spent my birthday on 4th December 2019, friends and family were waiting for me at home for celebrations and I was just so proud to start Cartel on that day! This was the cast for my prosthetic makeup, took nearly 2 hours with all my senses blocked except for my nose! I was calm, composed and yet my heart was jumping! There were calls flowing in continuously for birthday wishes, I wanted to scream and share this good news but I couldn’t! somewhere I knew my birthday gift was special that year, it was my last birthday celebration with my dad and I told him I’m doing a web series of your favourite genre and he was very happy.”

Divya plays an assassin in the crime thriller which has been released on Alt Balaji. The series has garnered a very high 8.9 out of 10 rating on IMDb.

Kajol article sparks Bollywood PR hoopla

16 Feb 20191 Dec 2019 Dale Bhagwagar Media Group FEATURED Ajit Ghosh, Arun-Gaja, Basu Bhattacharya, Bigg Boss contestants, Bollywood, Bollywood PR, Bollywood publicists, BR Chopra, Chargesheet, crisis management specialist, Dale Bhagwagar, Dev Anand, Dilip Kumar, diva, Don, Entertainment PR, Farhan Akhtar, Gopal Pandey, GP Sippy, Harish Sharma, Hilla Sethna, Hrithik Roshan, Image Building, Indermohan Pannu, Kajol, Keshav Rai, media, megastar, Parag Desai, Peter Martis, PR, PR Bunny Reuben, PR machinery, PR strategies, Priyanka Chopra, prominent Bollywood publicists, publicist, publicity campaigns, Raj Kapoor, Rajendra Rao, Raju Kariya, Rock On, RR Pathak, Shah Rukh Khan, Shahid Khan, Shilpa Shetty, showbiz, Sunil Dutt, Susheel Sharma, the 50s, the 60s, the 90s, VP Sathe, web results, Yash Chopra

https://pragenciesinmumbai.com/bollywood-pr/As appeared on Medium

https://medium.com/@bollywoodfeatures/kajol-article-sparks-bollywood-pr-row-96c13f4f5415

Megastar Shah Rukh Khan and the ever-sizzling Kajol.

“Actress Kajol kick-started her career in the showbiz in the 90s when the PR machinery was not in force. In the 90s, it was all about how actors conducted themselves in front of the media without the help of any PRs,” says an article on Bollywood Bubble.

However, Bollywood’s only PR guru Dale Bhagwagar has reacted in disagreement. “It’s incorrect to say that strong PR didn’t exist in the 90s. I’ve myself handled more than a dozen clients at any given time during the 90s too,” he tweeted.

“Though Kajol is a diva, Bollywood Bubble seems to be bumbling with ignorance about entertainment PR,” laughs Dale, who has handled the media for Hrithik Roshan, Shilpa Shetty, Priyanka Chopra and films like Shah Rukh Khan-starrer Don and Farhan Akhtar-starrer Rock On!!, apart from being a crisis management specialist to umpteen Bigg Boss contestants over the years.

“During the 90’s, there have been great PRs such as Gopal Pandey, RR Pathak, Raju Kariya, Ajit Ghosh, Hilla Sethna, Keshav Rai, Harish Sharma, Susheel Sharma, Peter Martis, Parag Desai, Indermohan Pannu, Shahid Khan, Arun-Gaja and Rajendra Rao.”

Filmstar Kajol — a diva she is. (Image courtesy: Internet)

“They have planned elaborate publicity campaigns, advised and guided actors with image-building, have been an integral part of PR strategies, and wielded much more influence on media than most of the current publicists. I know, because I have been there,” says the publicist who started out in PR in the 90s and went on to become a trendsetter.

Dale is one of the few actively surviving Bollywood publicists of that time and still leads the PR brigade in innovation. A simple search with his name brings up thousands of web results. The PR expert points out that public relations existed in tinsel town much before the 90s. “Bollywood PR has been thriving since the days of Raj Kapoor, Dev Anand, Sunil Dutt and Dilip Kumar,” remarks Dale, who also handled personal PR for Dev Anand as well as his last film Chargesheet.

A file picture of Bollywood’s only PR guru Dale Bhagwagar with actor Dev Anand, PR Bunny Reuben, and with other prominent Bollywood publicists from the 90s and later. (Image courtesy: Twitter)

“We have had PR greats such as VP Sathe whose publicity agency had a monopoly over media campaigns in the 50s and 60s. And then Bunny Reuben, who handled the PR for Raj Kapoor and films of Yash Chopra, BR Chopra, Basu Bhattacharya and GP Sippy. It’s been boom-time for PRs all the way since then.” Point taken.